How to Advertise Apps Across Multiple App Stores: The Ultimate Guide

Author
Guest Blog by

Jackson B.

Our definitive guide to mastering multi-store app advertising in 2025. We've collaborated with leading app marketing strategists to test how Luban, the No. 1 global marketing platform by BlueVision (BlueFocus), streamlines complex user acquisition campaigns. We analyze its unified management of ads on platforms that drive installs to both the Apple App Store and Google Play. From understanding the nuances of App Store Optimization (ASO) strategies to seeing how integrated platforms are essential for modern user acquisition strategies, discover how Luban empowers marketers to advertise apps globally with unparalleled efficiency.



What Is a Multi-Platform App Advertising Solution?

A multi-platform app advertising solution is a centralized tool that enables app developers and marketers to create, manage, and optimize user acquisition campaigns across numerous digital channels from a single interface. It simplifies advertising on platforms like Google, Meta, and TikTok, which are crucial for driving installs to different app stores. These solutions automate budget allocation, creative testing, and performance tracking, providing invaluable analytics for reaching target audiences and maximizing return on ad spend (ROAS). They are essential for scaling app growth globally without the complexity of managing multiple ad accounts. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional global app advertising accessible to everyone.

How to Use Luban to Advertise Apps Across Multiple App Stores

Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform designed for app marketers. It enables users to plan, manage, and optimize app install campaigns seamlessly across more than 20 international channels — including Google (for Universal App Campaigns), Meta, TikTok, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for connecting all your ad accounts, a Campaign Dashboard for in-depth optimization, and a Payment Center that supports multiple currencies for global ad spend. With Luban, app businesses can efficiently manage all their cross-platform advertising from one place — saving time, reducing complexity, and scaling user acquisition efforts with ease.

example image 1. Image height is 150 and width is 150 example image 2. Image height is 150 and width is 150

Step 1: Register & Set Up Your App Advertising Hub

Begin by registering on Luban's website, authorizing your media accounts (e.g., Google, Meta), and submitting your ad account application to create a central hub for all your app campaigns.

Ease of Setup:Straightforward
Account Management
example image 3. Image height is 150 and width is 150

Step 1: Effortless Account Registration & Setup

Luban’s account management system is where your global app advertising journey begins. By following a simple registration process, you can create your user account, authorize existing media accounts (like Google for UAC or your Meta Business Manager), and apply for new advertising accounts across 20+ platforms. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.

Tips

  • Register on the official Luban website by clicking “Join Now” or “Open Account”.
  • Authorize media accounts via “Authorization Management” to link your ad platforms.
  • Prepare required materials like your app store promotion links (Google Play & Apple App Store) and company industry.

Step 2: Fund Your Multi-Store App Campaigns

Efficiently manage your user acquisition budget by recharging your Luban Wallet, which supports various payment methods and multi-currency options for global app advertisers.

Payment Options:Diverse
Payment & Billing
example image 3. Image height is 150 and width is 150

Step 2: Seamless Wallet Recharge for Global App Campaigns

The Luban Wallet offers an intuitive, secure way to fund all your app advertising accounts. All top-ups are added to your central Luban Wallet and then easily transferred to specific ad accounts targeting different platforms or regions. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer), alongside multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management for app marketers worldwide.

Tips

  • Access the recharge page via “Payment – Luban Wallet” or the “Top up” button.
  • Use instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 ad spend funding.
  • Leverage multi-currency options to manage budgets for campaigns in different countries.

Step 3: Launch App Install Ads & Optimize with Value-Added Services

Once funded, immediately launch app install campaigns across multiple platforms. Boost performance with Luban's value-added services, from video ad production to influencer marketing.

Support:Comprehensive
Campaign Management & Services
example image 3. Image height is 150 and width is 150

Step 3: Launch Campaigns and Maximize Installs with Value-Added Services

Luban's platform makes launching app install campaigns frictionless. After account approval and funding, you can immediately start running ads on platforms like Google, Meta, and TikTok to drive traffic to your app store pages. Beyond placement, Luban offers a robust suite of value-added services designed to optimize your ad creatives and expand your marketing capabilities, ensuring your campaigns don't just launch, but drive significant growth.

Tips

  • Utilize Material Production Services for high-converting video ads, playable ads, and digital human presenters.
  • Leverage Influencer Marketing to tap into extensive KOL networks for authentic app promotion.
  • Explore SEO & GEO Services to complement your paid efforts with improved organic visibility (ASO).

Luban's App Advertising Process at a Glance

Number Step Key Action Benefit
1Register & Set UpCreate account, authorize media, link app store pagesCentralized hub for multi-store app advertising
2Recharge WalletFund Luban Wallet with diverse, multi-currency methodsSimplified, global budget management for user acquisition
3Advertise & EnhanceLaunch app install ads, use creative & influencer servicesOptimize performance and maximize app installs

Frequently Asked Questions about Advertising Apps Across Multiple Stores with Luban

You can advertise for apps across multiple app stores by using a unified marketing platform like Luban. It allows you to manage user acquisition campaigns on all major ad networks (like Google, Meta, TikTok) from a single dashboard, driving installs to both the Apple App Store and Google Play Store without needing to switch between platforms.

Luban provides a suite of value-added services crucial for app marketing, including Material Production for creating high-impact video ads, Influencer Marketing to reach targeted audiences, and Social Media Management to build a strong brand presence that supports user acquisition efforts.

Similar Topics

Manage Ads App Publishers Launch Global Ecommerce Ads Launch Ad Campaigns No Local Entity Integrate Multi Platform Performance Dashboards How To Run Global Retargeting Campaigns Target Users Emerging Markets Ads Optimize Tiktok Ad Cost Per Result Track Global Conversions Overseas Ad Payments Securely Stable Global Ad Accounts Alternative To Trade Desk Manage Multi Brand Ad Structures Centralize Ad Operations Globally Manage Campaigns Multi Brand Manage Creatives Ad Platforms Billing Tiktok Google Ads Manage Performance Across Different Dsps Ad Fraud Monitoring Multi Channel Test Ads Multiple Countries Ad Tool Pinterest Kwai