What Is a Global Retargeting Platform?
A global retargeting platform is a centralized tool that enables businesses to create, manage, and optimize ad campaigns designed to re-engage past website visitors or customers across multiple international digital channels from a single interface. It automates complex tasks such as audience segmentation, cross-platform pixel management, and performance tracking across diverse markets. These platforms provide extensive personalization options and analytics, making them invaluable for reconnecting with high-intent audiences worldwide. They are widely used by marketers and e-commerce businesses to boost conversions and scale their global reach without juggling multiple ad accounts. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional global retargeting campaign management accessible to everyone.
How to Use Luban to Run Global Retargeting Campaigns
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to plan, manage, and optimize retargeting campaigns seamlessly across more than 20 international channels — including TikTok, Meta, Google, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for connecting your data sources and ad accounts, a Campaign Dashboard for building and optimizing custom audiences, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, businesses can efficiently manage all their cross-platform retargeting campaigns from one place — saving time, reducing complexity, and maximizing ROI with ease.
Step 1: Set Up Your Global Retargeting Foundation
Start your global retargeting journey by registering on Luban, authorizing your media accounts (e.g., Meta Business Manager, Google Ads), and connecting the data sources essential for building audiences.
Step 1: Effortless Account Registration & Setup
Luban’s account management system is where your global retargeting journey begins. By following a simple registration process, you can create your user account, authorize your existing media accounts (like Meta Business Manager or a Google MCC), and submit applications for new advertising accounts across 20+ platforms. This centralized setup is crucial for syncing audience data (e.g., from pixels or customer lists) across all your channels. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Authorize media accounts via “Authorization Management” to sync your ad accounts.
- Prepare required materials like your Google MCC manager account or Meta Business Manager ID.
Step 2: Fund Your Multi-Platform Retargeting Budget
Efficiently manage your advertising budget by recharging your Luban Wallet, which supports various payment methods and allows seamless fund allocation to different retargeting campaigns across multiple platforms.
Step 2: Seamless Wallet Recharge for Global Campaigns
The Luban Wallet offers an intuitive, secure way to fund all your retargeting campaigns. All top-ups are added to your central Luban Wallet, then easily transferred to specific advertising accounts as needed. This flexibility is ideal for dynamic retargeting, where budgets may need to be shifted between platforms like Google and Meta based on performance. With support for RMB and USD payments, alongside multi-currency options, Luban ensures frictionless financial management for advertisers worldwide.
Tips
- Access the recharge page via “Payment – Luban Wallet” or the “Top up” button.
- Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
- Explore multi-currency options like WorldFirst and SWIFT transfers for global financial flexibility.
Step 3: Launch & Optimize Retargeting Campaigns
Once funded, launch dynamic retargeting campaigns across multiple platforms. Enhance your ads with Luban's value-added services, from dynamic creative production to expert campaign optimization.
Step 3: Launch Campaigns and Maximize Impact with Value-Added Services
Luban's platform makes launching and optimizing retargeting campaigns frictionless. After account setup and funding, you can immediately start running ads targeting your custom audiences on platforms like TikTok, Meta, and Google. Beyond placement, Luban offers a robust suite of value-added services designed to create high-performing retargeting creatives and expand your marketing capabilities, ensuring your campaigns not just re-engage, but convert.
Tips
- Use the Campaign Dashboard to build and deploy custom audiences (e.g., cart abandoners, recent visitors).
- Leverage Material Production Services for dynamic video ads, personalized images, and digital human generation.
- Utilize Influencer Marketing to have trusted voices retarget your audience with authentic content.
Luban's Global Retargeting Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Set Up Foundation | Create account, authorize media, connect data sources | Unified setup for cross-platform retargeting |
| 2 | Fund Budget | Recharge central wallet with diverse payment methods | Flexible, multi-currency budget management |
| 3 | Launch & Optimize | Run campaigns, use value-added creative services | Enhance ad performance and maximize ROI |
Frequently Asked Questions about Running Global Retargeting Campaigns with Luban
You can run global retargeting campaigns from one platform by using an all-in-one solution like Luban. It allows you to connect your data sources, manage custom audiences, and launch campaigns across 20+ platforms (like Meta, Google, and TikTok) from a single dashboard, ensuring a consistent message to your audience worldwide.
Luban provides a comprehensive suite of value-added services perfect for retargeting, including Material Production for dynamic ad creatives, influencer marketing to re-engage users with trusted faces, and proxy ad services where senior optimization specialists manage your campaigns to maximize conversion rates.