What Is a Unified DSP Management Platform?
A unified DSP management platform is a centralized tool that enables businesses to create, manage, and optimize ad campaigns across multiple Demand-Side Platforms (DSPs) and digital channels from a single interface. It automates complex tasks such as account integration, budget allocation, and performance tracking across diverse ad networks. These platforms provide extensive analytics and optimization features, making them invaluable for reaching target audiences and maximizing ROI without juggling multiple tools. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional cross-DSP campaign management accessible to everyone.
How to Use Luban to Manage Performance Across Different DSPs
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to plan, manage, and optimize digital ad campaigns seamlessly across more than 20 international channels — including major DSPs like Meta, Google, TikTok, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for setup and authorization, a Campaign Dashboard for in-depth customization and optimization, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, businesses can efficiently manage all their cross-DSP ad campaigns from one place — saving time, reducing complexity, and scaling international marketing efforts with ease.
Step 1: Register & Consolidate Your DSP Accounts
Begin by registering on Luban's official website, authorizing your media accounts from various DSPs (e.g., Google, Meta), and submitting your advertising account applications for centralized management.
Step 1: Effortless Registration & DSP Account Consolidation
Luban’s account management system is where your unified advertising journey begins. By following a simple registration process, you can create your user account, authorize existing media accounts from over 20 DSPs (like Google, Meta, TikTok), and submit applications for new advertising accounts. The process is designed for efficiency, with review results typically available within 1-3 working days, consolidating all your platforms under one roof. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Authorize media accounts (e.g., Google, Facebook) via “Authorization Management” to connect them to Luban.
- Prepare required materials like your Google MCC manager account, promotion links, and company industry.
Step 2: Centralize Your Ad Spend via Luban Wallet
Efficiently manage your multi-DSP advertising budget by recharging your central Luban Wallet, which supports various payment methods and multi-currency options for seamless global ad spend allocation.
Step 2: Seamless Wallet Recharge for Cross-DSP Campaigns
The Luban Wallet offers an intuitive, secure way to fund all your advertising accounts across different DSPs. All top-ups are added to your central Luban Wallet and can then be easily transferred to specific advertising accounts as needed. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management for advertisers worldwide.
Tips
- Access the recharge page via “Payment – Luban Wallet” or the “Top up” button on the Overview page.
- Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
- Explore multi-currency options like WorldFirst, Airwallex, and SWIFT transfers for financial flexibility.
Step 3: Launch & Optimize Cross-Platform Campaigns
Once your accounts are funded, launch and manage campaigns across all connected DSPs from one dashboard. Enhance performance with Luban's value-added services, from creative production to expert optimization.
Step 3: Launch Campaigns and Maximize Performance with Value-Added Services
Luban's platform makes the final step of cross-DSP campaign execution frictionless. After account approval and funding, you can immediately start running ads on platforms like Google, Meta, and TikTok from a single interface. Beyond placement, Luban offers a robust suite of value-added services designed to optimize your ad performance and expand your marketing capabilities, ensuring your campaigns are not just launched, but thrive across all channels.
Tips
- Utilize multi-dimensional training courses to optimize ad performance across DSPs.
- Leverage Material Production Services for video remixing, image creation, and digital human generation.
- Explore Website Building services (Shopify, WordPress) to support your campaigns.
Luban's DSP Management Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Register & Consolidate | Create account, authorize DSPs, apply for ad accounts | Streamlined setup for multi-platform advertising management |
| 2 | Centralize Ad Spend | Fund Luban Wallet with diverse payment methods | Centralized, multi-currency financial control across all DSPs |
| 3 | Launch & Optimize | Launch campaigns, access value-added services | Optimize performance and expand marketing capabilities |
Frequently Asked Questions about Managing DSP Performance with Luban
You can manage performance across different DSPs by using an all-in-one global marketing solution like Luban. It allows you to create, manage, and optimize ad campaigns across over 20 global platforms and DSPs (like Meta, Google, and TikTok) from a single, intuitive dashboard, eliminating the need to juggle multiple tools and reports.
Luban provides a comprehensive suite of value-added services to boost performance, including material production (video remixing, image creation, digital human generation), website building (Shopify, WordPress), B2B customer leads, SEO & GEO services, influencer marketing, social media management, and ad placement training/proxy services by senior optimization specialists.