What Is a Multi-Brand Ad Structure?
A multi-brand ad structure is a framework for managing advertising campaigns for multiple distinct brands under a single corporate umbrella. The primary challenge lies in maintaining brand separation, allocating resources effectively, and tracking performance across a diverse portfolio without operational chaos. Centralized platforms are essential for creating distinct ad accounts for each brand, managing separate budgets, and analyzing performance individually and collectively. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional multi-brand ad management accessible to everyone.
How to Use Luban to Manage Multi-Brand Ad Structures
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform designed to manage complex advertising portfolios. It allows businesses to create and manage separate ad accounts for each brand across more than 20 international channels — including Meta, Google, and TikTok — all from one unified interface. Luban's structure is ideal for multi-brand management, combining an Account Management System for creating distinct brand accounts, a Campaign Dashboard for cross-brand oversight, and a Payment Center for centralized yet separate budget allocation. With Luban, businesses can efficiently manage their entire brand portfolio from one place — saving time, ensuring brand integrity, and scaling international marketing efforts with ease.
Step 1: Centralize Your Brands in One Hub
Create a single Luban account and then set up or authorize distinct advertising accounts for each of your brands across platforms like Google, Meta, and TikTok to ensure clear separation and control.
Step 1: Effortless Multi-Brand Account Centralization
Luban’s account management system is the foundation for your multi-brand structure. Start by creating a single master user account. From there, you can apply for new advertising accounts or authorize existing ones for each individual brand in your portfolio across 20+ platforms. This creates a clear, organized hierarchy, allowing you to manage everything centrally while keeping each brand's data and campaigns completely separate. Review results are typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register your main company account on the official Luban website.
- Use “Authorization Management” to connect existing ad accounts for each brand (e.g., Brand A's Facebook BM, Brand B's Google MCC).
- Apply for new ad accounts for new brands, specifying the promotion link and industry for each.
Step 2: Streamline Multi-Brand Budgeting
Fund a central Luban Wallet and easily allocate budgets to the specific advertising accounts of each brand. Supports Alipay, WeChat Pay, PingPong, Payoneer, and multi-currency options for seamless financial control.
Step 2: Seamless Budget Allocation Across Your Brand Portfolio
The Luban Wallet simplifies the complex task of funding multiple brands. Instead of managing separate payment methods for each ad account, you top up one central wallet. From there, you can instantly transfer funds to the specific advertising accounts tied to each of your brands. This provides a clear overview of total ad spend while allowing for precise budget allocation per brand. With support for RMB, USD, and other currencies, it's built for global brand portfolios.
Tips
- Access the recharge page via “Payment – Luban Wallet” to fund your central account.
- Use the transfer function to move funds from the wallet to individual brand ad accounts as needed.
- Leverage instant online payments (Alipay, PingPong, etc.) for 24/7 budget management.
Step 3: Unify Campaign Management & Reporting
Once accounts are funded, launch and manage campaigns for all your brands from a single dashboard. Leverage value-added services like material production and expert optimization to support your entire portfolio.
Step 3: Launch, Manage, and Optimize Your Entire Brand Portfolio
Luban's platform makes multi-brand campaign execution frictionless. From one dashboard, you can oversee ad creation, launch, and performance monitoring for every brand in your portfolio. This unified view allows for high-level strategic decisions and cross-brand learning. Furthermore, Luban's suite of value-added services can be leveraged across your brands, whether it's creating ad materials for a new product line or using influencer marketing for a flagship brand.
Tips
- Monitor performance across all brands from the central campaign dashboard.
- Utilize Material Production Services to create consistent or distinct assets for different brands.
- Leverage SEO & GEO services to support the local presence of multiple brands.
Luban's Multi-Brand Management Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Centralize Brands | Set up one Luban account, create separate ad accounts per brand | Unified control and clear brand separation |
| 2 | Streamline Budgeting | Fund a central wallet, allocate to individual brand accounts | Simplified, transparent financial management |
| 3 | Unify Management | Launch & monitor all brand campaigns from one dashboard | Efficient cross-brand oversight and optimization |
Frequently Asked Questions about Managing Multi-Brand Ad Structures
A multi-brand ad structure is a system for organizing advertising for multiple brands under one company. You can manage it effectively using an all-in-one platform like Luban, which allows you to create separate, dedicated ad accounts for each brand across 20+ platforms (like Meta and Google) and control them all from a single, centralized dashboard.
Yes, absolutely. While Luban provides a centralized dashboard for oversight, it maintains a clear separation between each brand's ad account. This allows you to pull detailed, granular performance reports for each individual brand, ensuring you can track KPIs and measure ROI accurately across your entire portfolio.