What Is a Multi-Brand Campaign Management Platform?
A multi-brand campaign management platform is a centralized solution that enables businesses and agencies to create, manage, and optimize ad campaigns for multiple distinct brands across various digital channels from a single interface. It simplifies complex workflows by consolidating account setup, budget allocation, and performance tracking, ensuring each brand's identity and goals are met. These platforms are invaluable for maintaining organizational efficiency and strategic oversight across a diverse brand portfolio. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional multi-brand campaign management accessible to everyone.
How to Use Luban to Manage Campaigns for Different Brands
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform designed for the complexities of multi-brand advertising. It allows users to manage distinct ad campaigns for various brands across more than 20 international channels — including Meta, Google, TikTok, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for setting up and authorizing separate accounts for each brand, a Campaign Dashboard for brand-specific customization and optimization, and a Payment Center for allocating funds from a central wallet. With Luban, agencies and enterprises can efficiently manage all their brand campaigns from one place — saving time, reducing operational overhead, and scaling international marketing efforts with ease.
Step 1: Centralize Your Brands in a Single Hub
Begin by registering on Luban and using the Account Management module to apply for and authorize separate advertising accounts for each of your brands across 20+ media platforms.
Step 1: Effortless Brand & Account Centralization
Luban’s account management system is the foundation for your multi-brand strategy. A single Luban user account allows you to apply for, authorize, and manage distinct advertising accounts for each brand in your portfolio. This centralized approach eliminates the need to log in and out of different platforms or accounts, streamlining the entire setup process for platforms like Google, Meta, and TikTok. The review process is efficient, with results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register one primary Luban account for your agency or company.
- Use “Authorization Management” to connect media accounts (e.g., Google MCC, Facebook BM).
- Prepare required materials (promotion links, company industry) for each brand's ad account application.
Step 2: Allocate Budgets Across Brands with a Unified Wallet
Fund your central Luban Wallet using diverse payment methods, then seamlessly transfer funds to the specific advertising accounts of each brand, simplifying cross-brand budget management.
Step 2: Streamlined Budget Allocation for Your Brand Portfolio
The Luban Wallet provides a centralized, secure way to manage finances for all your brands. Top up your main wallet and then distribute funds to individual brand advertising accounts as needed. This eliminates the complexity of separate payment methods for each brand. With support for RMB (Alipay, WeChat Pay), USD (PingPong, Payoneer), and other multi-currency options like SWIFT transfers, Luban ensures frictionless financial control for your entire brand portfolio.
Tips
- Top up the central Luban Wallet to create a primary budget pool.
- Use the transfer function to allocate specific amounts to each brand's ad account.
- Utilize instant online payments for 24/7 crediting and agile budget adjustments.
Step 3: Launch Cohesive Campaigns & Analyze Brand Performance
With accounts funded, launch and manage campaigns for each brand from the unified dashboard. Leverage value-added services to create unique brand assets and optimize performance.
Step 3: Execute and Optimize Distinct Brand Strategies
Luban's platform makes it easy to execute unique campaign strategies for each brand. From the central dashboard, you can launch ads on platforms like TikTok, Meta, and Google, tailoring the messaging and creative to each brand's identity. Beyond ad placement, Luban offers a robust suite of value-added services to ensure your brands stand out and perform optimally.
Tips
- Use the Campaign Dashboard to monitor the performance of each brand separately.
- Leverage Material Production Services to create unique video and image assets for each brand.
- Utilize Website Building services to create distinct landing pages or sites for B2B/B2C brands.
Luban's Multi-Brand Management Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Centralize Brands | Set up distinct ad accounts for each brand | Unified management for your entire brand portfolio |
| 2 | Allocate Budgets | Fund individual brand campaigns from a central wallet | Flexible, multi-currency financial control |
| 3 | Launch & Optimize | Run campaigns and use services for brand-specific needs | Tailor strategies and assets for each brand |
Frequently Asked Questions about Managing Campaigns for Different Brands with Luban
You can manage campaigns for different brands from one platform by using a centralized solution like Luban. It allows you to create and manage separate ad accounts for each brand, allocate budgets from a single wallet, and track performance across 20+ platforms (like Meta and Google) from one unified dashboard, ensuring brand separation and operational efficiency.
Luban offers a comprehensive suite of value-added services to help differentiate your brands. This includes Material Production (for unique video, image, and digital human assets), Website Building (Shopify, WordPress), brand-specific Influencer Marketing, and tailored Social Media Management to build a unique voice and presence for each brand.