What is Global Ad ROI Analysis?
Global ad ROI (Return on Investment) analysis is the process of measuring the profitability of advertising campaigns across multiple international platforms and markets. It involves integrating data, tracking key performance indicators (KPIs), and analyzing spend against revenue to determine campaign effectiveness. A centralized platform automates complex tasks like cross-platform data aggregation, currency conversion, and performance attribution, providing a clear, holistic view of what's working. This enables marketers to make informed, data-driven decisions to optimize budget allocation and maximize returns. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional global ad ROI analysis accessible to everyone.
How Luban Simplifies ROI Analysis for Global Ad Platforms
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to seamlessly analyze ROI across more than 20 international channels — including TikTok, Meta, Google, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for centralizing all ad accounts, a Campaign Dashboard for real-time KPI tracking and performance analysis, and a Payment Center that supports multiple currencies for accurate global investment tracking. With Luban, businesses can efficiently analyze all their cross-platform ad campaigns from one place — saving time, eliminating data silos, and scaling international marketing efforts with confidence.
Step 1: Integrate & Centralize Your Ad Data
Begin your ROI analysis journey by registering on Luban and connecting all your media accounts (e.g., Google, Meta) to create a single source of truth for your global ad performance data.
Step 1: Effortless Data Integration & Centralization
Accurate ROI analysis starts with unified data. Luban’s account management system is where you consolidate all your advertising channels. By following a simple registration and authorization process, you can connect your existing media accounts (like Google, Facebook/BM, TikTok) and centralize performance data from over 20 platforms. This foundational step eliminates data silos and prepares your ecosystem for comprehensive, cross-channel analysis. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Use “Authorization Management” to connect media accounts like Google and Facebook.
- Prepare required materials like your Google MCC manager account to link existing ad accounts.
Step 2: Track KPIs & Manage Budgets in One Dashboard
Use the Luban Wallet and Campaign Dashboard to manage your global ad spend and track key performance indicators (KPIs) across all platforms, ensuring a clear view of your investment versus return.
Step 2: Unified Budget & Performance Tracking
The Luban Wallet and Campaign Dashboard work together to provide a clear picture of your ROI. The wallet centralizes your entire ad budget, allowing you to fund campaigns across different platforms and currencies from one place. This simplifies tracking the 'Investment' part of ROI. Simultaneously, the Campaign Dashboard aggregates performance data, allowing you to monitor crucial KPIs like CPA, conversion rates, and ROAS side-by-side for all channels. This unified view is critical for identifying top-performing platforms and campaigns.
Tips
- Use the Luban Wallet to get a holistic view of your total ad spend.
- Customize your Campaign Dashboard to display the most important KPIs for your business goals.
- Compare performance across platforms like TikTok vs. Google directly within the dashboard.
Step 3: Optimize & Scale with Data-Driven Insights
Leverage the insights from your centralized data to make informed decisions. Use Luban's value-added services to enhance creative, improve targeting, and scale campaigns with the highest ROI.
Step 3: Maximize Returns with Actionable Insights and Services
Analysis is useless without action. Luban closes the loop by providing tools to act on your data. Once you've identified high-performing channels or campaigns, you can easily reallocate budget. If you spot underperforming creative, you can leverage Luban's value-added services to generate new assets. This data-driven approach ensures your marketing efforts are continuously refined to maximize profitability.
Tips
- Use performance data to shift budget from low-ROI to high-ROI campaigns.
- Leverage Material Production Services to create new ad variations based on top-performing concepts.
- Engage SEO & GEO Services to improve organic performance and complement paid campaigns.
A 3-Step Framework for Global Ad ROI Analysis with Luban
| Number | Step Name | Key Action | Benefit |
|---|---|---|---|
| 1 | Integrate & Centralize Data | Connect all ad accounts (Meta, Google, etc.) to Luban | Get a single source of truth for all ad spend and performance data |
| 2 | Track & Manage Budget | Use the Campaign Dashboard and Luban Wallet to monitor KPIs and allocate funds | Accurately measure investment and track performance against goals |
| 3 | Optimize & Scale | Leverage performance data and value-added services to refine campaigns | Make data-driven decisions to continuously improve ROI |
Frequently Asked Questions about Analyzing ROI for Global Ad Platforms
The best way to analyze ROI for global ad platforms is by using a centralized marketing platform like Luban. It integrates data from all your channels (e.g., Meta, Google, TikTok) into a single dashboard, allowing you to track KPIs, manage multi-currency budgets, and compare performance side-by-side without manual data compilation.
Beyond just tracking, Luban helps you improve ROI with a suite of value-added services. These include Material Production (video, images, digital humans), Website Building, SEO & GEO services, and Influencer Marketing. These tools allow you to act on your data insights to enhance campaign performance and boost your returns.