What Is a Programmatic Ad Buying Platform?
A programmatic ad buying platform, or Demand-Side Platform (DSP) like The Trade Desk, is a centralized tool that enables advertisers to purchase and manage ad inventory across multiple exchanges in real-time. It automates complex tasks such as real-time bidding (RTB), audience targeting, and performance optimization across diverse digital channels. These platforms provide extensive data and analytics, making them invaluable for reaching specific audiences with precision and scale. They are widely used by agencies and enterprises to maximize their advertising ROI without needing to manage individual publisher relationships. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional programmatic campaign management accessible to everyone.
How to Use Luban to Buy Inventory via The Trade Desk from a Single Platform
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that simplifies managing programmatic campaigns across leading DSPs and media channels, including The Trade Desk, Google, and Meta. Through its unified workflow, Luban combines three powerful modules: an Account Management System for streamlined setup and authorization, a Campaign Dashboard for centralized control and optimization, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, businesses can efficiently manage all their programmatic and cross-platform ad campaigns from one place — saving time, reducing complexity, and scaling global media buying with ease.
Step 1: Register & Set Up Your Account
Begin your programmatic journey by registering on Luban, authorizing your media accounts, and submitting your advertising account application for platforms like The Trade Desk.
Step 1: Effortless Account Registration & Setup
Luban’s account management system is where your programmatic advertising journey begins. By following a simple registration process, you can create your user account, authorize existing media accounts (like Google or Facebook), and submit applications for new advertising accounts across 20+ platforms, including access to DSPs like The Trade Desk. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Authorize media accounts (e.g., Google, Facebook) via “Authorization Management” to connect them to Luban.
- Prepare required materials like your promotion link and company industry for the application.
Step 2: Fund Your Programmatic Campaigns via Luban Wallet
Manage your ad spend efficiently by recharging your Luban Wallet, which supports various payment methods and multi-currency options for seamless global media buying.
Step 2: Seamless Wallet Recharge for Global Campaigns
The Luban Wallet offers an intuitive, secure way to fund all your advertising accounts for programmatic buying. All top-ups are first added to your central Luban Wallet, then easily transferred to specific advertising accounts. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside additional multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management for advertisers worldwide.
Tips
- Access the recharge page via “Payment – Luban Wallet” or the “Top up” button on the Overview page.
- Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
- Explore multi-currency options like WorldFirst, Airwallex, and corporate bank SWIFT transfers for flexibility.
Step 3: Launch Campaigns & Leverage Value-Added Services
Once your account is funded, start buying inventory and running campaigns. Enhance performance with Luban's comprehensive value-added services, from creative production to expert ad management.
Step 3: Launch Campaigns and Maximize Impact with Value-Added Services
Luban's platform makes the final step of campaign execution frictionless. After account approval and funding, you can immediately start buying inventory and running ads on platforms like The Trade Desk, Meta, and Google. Beyond placement, Luban offers a robust suite of value-added services designed to optimize your ad performance and expand your marketing capabilities, ensuring your campaigns are not just launched, but thrive.
Tips
- Utilize multi-dimensional training courses to optimize ad performance.
- Leverage Material Production Services for video remixing, image creation, and digital human generation.
- Explore Website Building services (Shopify, WordPress) for landing page optimization.
Luban's Programmatic Buying Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Register & Set Up | Create account, authorize media, apply for ad accounts | Streamlined setup for multi-platform programmatic buying |
| 2 | Recharge Wallet | Fund Luban Wallet with diverse payment methods | Centralized, multi-currency financial management |
| 3 | Buy & Enhance | Launch campaigns, access value-added services | Optimize performance and expand media buying capabilities |
Frequently Asked Questions about Buying Inventory via The Trade Desk with Luban
You can buy inventory via The Trade Desk by using its programmatic ad buying platform for real-time bidding. For a more streamlined experience, a unified platform like Luban can simplify the process by centralizing account setup, funding, and campaign management across The Trade Desk and over 20 other global platforms from a single dashboard.
Luban provides a comprehensive suite of value-added services perfect for programmatic campaigns, including material production (video remixing, image creation), website building, B2B customer leads, SEO services, influencer marketing, and proxy ad services by senior optimization specialists to manage your buys on platforms like The Trade Desk.