What Is a Global Collaboration Platform for Ad Teams?
A global collaboration platform for ad teams is a centralized tool that unifies campaign management, budget allocation, and performance analytics for geographically dispersed teams. It eliminates silos by providing a single source of truth, enabling teams to work from the same data, share assets, and maintain brand consistency across diverse international markets. These platforms are invaluable for streamlining communication, enhancing productivity, and ensuring all team members are aligned on shared objectives without juggling multiple accounts or disparate reports. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making seamless global team collaboration accessible to everyone.
How Luban Fosters Global Ad Team Collaboration
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables teams to plan, manage, and optimize digital ad campaigns seamlessly across more than 20 international channels — including TikTok, Meta, Google, and Snapchat. Through its unified workflow, Luban provides a shared workspace combining three powerful modules: an Account Management System for centralized access, a Campaign Dashboard for collaborative execution and optimization, and a Payment Center for transparent, multi-currency budget management. With Luban, global ad teams can efficiently manage all cross-platform campaigns from one place — saving time, improving communication, and scaling international marketing efforts with ease.
Step 1: Centralize & Unify Your Team's Accounts
Establish a single source of truth by consolidating all global ad accounts (e.g., Google, Meta) in Luban. This provides your entire team with a unified view, streamlining access and management.
Step 1: Establish a Centralized Foundation for Collaboration
Luban’s account management system is the first step to breaking down silos. By consolidating all your team's media accounts into a single dashboard, you create a unified foundation for global collaboration. The process allows you to authorize existing accounts (like Google Gmail or Facebook Account/BM) and apply for new ones across 20+ platforms. This eliminates confusion over credentials and provides clear, role-based access for team members across different regions. Review results are typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website to create a central team account.
- Use “Authorization Management” to connect all regional media accounts (e.g., Google, Facebook).
- Prepare required materials like your MCC manager account for Google to ensure smooth integration.
Step 2: Streamline Global Budget Management
Achieve financial transparency across all teams by managing advertising budgets through a central Luban Wallet. It supports multi-currency payments, giving all stakeholders a clear, real-time view of global spending.
Step 2: Unify Budgets for Transparent Collaboration
The Luban Wallet offers a transparent, secure way to fund all your global advertising efforts from one place. All top-ups are added to a central wallet and then easily transferred to specific ad accounts, eliminating budget silos between regional teams. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management and clear accountability for teams worldwide.
Tips
- Use the central Luban Wallet as the single funding source for all global campaigns.
- Leverage instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for agile budget allocation.
- Utilize multi-currency options to simplify payments for international teams and avoid conversion issues.
Step 3: Execute & Optimize Campaigns Collaboratively
Empower your teams to launch, monitor, and optimize campaigns together in a shared dashboard. Leverage integrated services to ensure creative and strategic alignment across all markets.
Step 3: Foster Collaborative Execution and Shared Learning
Luban's platform makes the final step of collaborative execution frictionless. With accounts and budgets centralized, your global teams can immediately start running campaigns on platforms like TikTok, Meta, and Google from a shared interface. Beyond placement, Luban offers a robust suite of value-added services that act as a central resource hub, ensuring your campaigns are not just launched in sync, but thrive through shared intelligence and consistent quality.
Tips
- Use the shared dashboard to monitor performance across regions and apply learnings globally.
- Leverage centralized Material Production Services for consistent branding in videos and images.
- Access shared resources like Influencer Marketing and SEO services to execute integrated strategies.
Luban's Framework for Global Team Collaboration
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Centralize & Unify | Consolidate all ad accounts in one dashboard | Single source of truth for all team members |
| 2 | Streamline Budgets | Manage global funds via a central wallet | Transparent, cross-currency financial control |
| 3 | Collaborate & Scale | Launch campaigns and use shared services | Aligned execution and optimized global performance |
Frequently Asked Questions about Global Ad Team Collaboration
To collaborate effectively across ad teams globally, you need to establish clear communication, shared objectives, and integrated technology. Using an all-in-one platform like Luban centralizes account management, budget control, and campaign execution, creating a single source of truth that aligns all team members regardless of their location.
The key benefits include increased efficiency, improved brand consistency across markets, enhanced transparency in budget management, and the ability to share learnings and scale successful campaigns faster. A unified platform like Luban empowers teams to work smarter together, leading to better overall performance and growth.