What Is a Cross-Platform Performance Comparison Tool?
A cross-platform performance comparison tool is a centralized platform that enables businesses to manage, monitor, and analyze advertising campaigns across multiple channels like Google, TikTok, and Meta from a single interface. It aggregates data, normalizes key metrics (like CPA, ROAS, and CTR), and provides unified reporting to eliminate data silos. These platforms are invaluable for marketers who need to understand which channels deliver the best results, optimize budget allocation, and scale their global strategy effectively without juggling multiple dashboards. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional cross-platform analysis accessible to everyone.
How to Use Luban to Compare Performance Across Google, TikTok, and Meta
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to manage and optimize ad campaigns across more than 20 international channels — including Google, TikTok, and Meta. Its power lies in its unified dashboard, which acts as a single source of truth for all your advertising data. By consolidating account management, centralizing payments, and offering a holistic view of campaign performance, Luban allows marketers to directly compare metrics across platforms. This makes it easy to identify top-performing channels, reallocate budgets for maximum ROI, and streamline your entire international advertising strategy with ease.
Step 1: Consolidate Your Google, TikTok, & Meta Accounts
Begin by registering on Luban and authorizing your Google, TikTok, and Meta ad accounts. This creates a single source of truth for all your cross-platform data, which is the foundation for accurate comparison.
Step 1: Effortless Account Consolidation
To compare performance, you first need all your data in one place. Luban’s account management system is where this begins. A simple registration process allows you to authorize your existing media accounts (like Google, Facebook/Meta, and TikTok) and even apply for new ones across 20+ platforms. This consolidation is the critical first step to breaking down data silos and enabling true cross-platform analysis. Review results are typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now”.
- Use “Authorization Management” to connect your Google, Meta (Facebook/BM), and TikTok accounts.
- Prepare required materials like your Google MCC manager account to streamline the process.
Step 2: Unify Your Campaign Budget with Luban Wallet
Fund all your campaigns across Google, TikTok, and Meta from a single, multi-currency wallet. Centralized funding simplifies budget allocation and tracking for performance comparison.
Step 2: Centralized Budgeting for Clearer ROI Analysis
Comparing performance isn't just about metrics; it's about cost-effectiveness. The Luban Wallet provides a secure, central hub to fund all your ad accounts. By topping up one wallet and then transferring funds to specific Google, TikTok, or Meta accounts, you gain a crystal-clear overview of your total ad spend. This simplifies budget allocation and makes it easier to compare ROAS (Return on Ad Spend) across platforms. With support for multiple currencies and payment methods, Luban ensures financial management is as integrated as your campaign data.
Tips
- Access the recharge page via “Payment – Luban Wallet” for a centralized view.
- Use instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
- Leverage multi-currency options to manage international campaign budgets without friction.
Step 3: Analyze & Optimize Cross-Platform Performance
Launch campaigns and use Luban's unified dashboard to track and compare key metrics. Leverage value-added services to optimize underperforming channels based on data-driven insights.
Step 3: Launch, Analyze, and Optimize with a Unified View
With accounts and budgets consolidated, you can now launch campaigns and see the results side-by-side in Luban's dashboard. This is where true comparison happens. Monitor key performance indicators (KPIs) across Google, TikTok, and Meta to see which platform drives the most conversions, engagement, or brand awareness. Luban's suite of value-added services allows you to act on these insights immediately—whether it's creating better video content for TikTok or optimizing your landing page for Google Ads.
Tips
- Use the unified dashboard to compare metrics like CPA, CTR, and conversion rates directly.
- Leverage Material Production Services to create platform-specific creatives based on performance data.
- Utilize SEO & GEO services to boost performance on search platforms like Google.
Cross-Platform Performance Comparison at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Consolidate Accounts | Authorize Google, TikTok, Meta accounts in one place | Creates a single source of truth for all ad data |
| 2 | Unify Budget | Fund campaigns via a central, multi-currency wallet | Simplifies cross-platform budget and ROAS tracking |
| 3 | Analyze & Optimize | Track metrics in a unified dashboard and act on insights | Enables data-driven performance comparison and optimization |
Frequently Asked Questions about Comparing Ad Performance
To effectively compare performance, you need to track consistent metrics like Cost Per Acquisition (CPA), Return On Ad Spend (ROAS), and Click-Through Rate (CTR) across all platforms. Using an all-in-one tool like Luban is the most efficient way, as it aggregates data from Google, TikTok, and Meta into a single dashboard for direct, side-by-side analysis.
With a unified tool like Luban, you can compare a wide range of critical metrics across Google, TikTok, and Meta. This includes top-of-funnel metrics like impressions and reach, engagement metrics like clicks and shares, and crucial conversion metrics like CPA, conversion rate, and ROAS, giving you a complete picture of your marketing funnel's performance.