What Is a Unified Native Ad Data Platform?
A unified native ad data platform is a centralized tool that enables businesses to connect, manage, and analyze advertising campaigns from multiple native ad networks like Taboola and Outbrain through a single interface. It automates complex tasks such as data aggregation, cross-platform budget management, and performance reporting. These platforms provide comprehensive analytics and visualization tools, making them invaluable for gaining holistic insights and optimizing campaign performance across different channels. They are widely used by performance marketers and e-commerce businesses to scale their native advertising efforts without juggling multiple dashboards. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional multi-platform data connection and analysis accessible to everyone.
How to Use Luban to Connect Taboola and Outbrain Data
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to connect, manage, and optimize ad campaigns seamlessly across more than 20 international channels — including native ad giants Taboola and Outbrain. Through its unified workflow, Luban combines three powerful modules: an Account Management System for easy authorization and setup, a Campaign Dashboard for in-depth, aggregated performance analysis, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, businesses can efficiently connect their Taboola and Outbrain data in one place — saving time, eliminating data silos, and scaling native advertising efforts with ease.
Step 1: Connect Your Taboola & Outbrain Accounts
Begin by registering on Luban's official website and securely authorizing your Taboola and Outbrain accounts to sync all your campaign data into a single, unified dashboard for easy management.
Step 1: Effortless Account Registration & Connection
Luban’s account management system is where your unified data journey begins. By following a simple registration process, you can create your user account and then authorize your existing media accounts, like Taboola and Outbrain, via the “Authorization Management” portal. This connects your advertising data to Luban, allowing for centralized tracking and management. The process is designed for efficiency, with data synchronization starting almost immediately. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Navigate to “Authorization Management” to connect your Taboola and Outbrain accounts.
- Have your login credentials or API keys ready for a seamless authorization process.
Step 2: Centralize Your Native Ad Budget
Efficiently manage your entire native advertising budget by recharging your Luban Wallet. It supports various payment methods and allows you to allocate funds to both Taboola and Outbrain from one central source.
Step 2: Seamless Wallet Recharge for Multi-Platform Campaigns
The Luban Wallet offers an intuitive, secure way to fund all your native advertising accounts. Instead of managing separate billing with Taboola and Outbrain, you can top-up your central Luban Wallet and then easily transfer funds to each specific ad account. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer), alongside multi-currency options, Luban ensures frictionless financial management for your global native ad campaigns.
Tips
- Access the recharge page via “Payment – Luban Wallet” or the “Top up” button.
- Use instant online payments for 24/7 crediting to avoid campaign interruptions.
- Allocate budgets to Taboola or Outbrain directly from your centralized wallet balance.
Step 3: Analyze Unified Data & Optimize Campaigns
With accounts connected and funded, use the unified dashboard to analyze combined performance data. Leverage Luban's value-added services, like creative production and optimization support, to boost ROI.
Step 3: Analyze Holistically and Maximize Impact with Value-Added Services
Luban's platform makes the final step of campaign optimization powerful and intuitive. View aggregated data from Taboola and Outbrain in one dashboard to identify top-performing creatives, audiences, and placements across both networks. Beyond analytics, Luban offers a robust suite of value-added services designed to optimize your native ad performance, ensuring your campaigns are not just running, but thriving.
Tips
- Use the unified dashboard to compare CPC, CPA, and conversion rates between Taboola and Outbrain.
- Leverage Material Production Services for native ad-friendly video and image creation.
- Explore SEO & GEO Services to align your native campaigns with your organic search strategy.
Connecting Taboola & Outbrain Data with Luban: At a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Connect Accounts | Register on Luban, authorize Taboola & Outbrain access | Unified setup for multi-platform native advertising |
| 2 | Centralize Budget | Fund Luban Wallet with diverse payment methods | Centralized, multi-currency financial management |
| 3 | Analyze & Optimize | Use unified dashboard, access value-added services | Data-driven insights to improve campaign performance |
Frequently Asked Questions about Connecting Taboola and Outbrain Data
You can connect Taboola and Outbrain data by using an all-in-one marketing platform like Luban. It allows you to authorize both accounts and automatically aggregates campaign data into a single, intuitive dashboard, eliminating the need to manually export reports or switch between platforms for analysis.
Luban provides a comprehensive suite of value-added services perfect for native advertising, including material production (video and image creation), website building, SEO & GEO services to complement campaigns, influencer marketing, and proxy ad services managed by senior optimization specialists.