What Is Dynamic Retargeting?
Dynamic retargeting is a powerful advertising strategy that automatically serves personalized ads to users based on their previous interactions with a website or app. By showcasing products or services a user has viewed, added to their cart, or shown interest in, it significantly increases conversion rates and return on ad spend (ROAS). Platforms like Criteo specialize in this technology, using sophisticated algorithms to reach the right user with the right ad at the right time. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional Criteo campaign management accessible to everyone.
How to Use Luban to Run Criteo Dynamic Retargeting Campaigns
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to plan, manage, and optimize dynamic retargeting campaigns seamlessly across Criteo and over 20 other international channels — including Meta, Google, and TikTok. Through its unified workflow, Luban combines three powerful modules: an Account Management System for easy setup and authorization, a Campaign Dashboard for in-depth customization and optimization, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, businesses can efficiently manage all their Criteo and cross-platform retargeting campaigns from one place — saving time, reducing complexity, and scaling international marketing efforts with ease.
Step 1: Register & Connect Your Criteo Account
Begin by registering on Luban's official website, authorizing your media accounts like Criteo, and submitting your advertising account application for a quick review process.
Step 1: Effortless Account Registration & Setup
Luban’s account management system is where your global retargeting journey begins. By following a simple registration process, you can create your user account, authorize your existing media accounts (including Criteo, Google, and Meta), and submit applications for new advertising accounts. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Authorize media accounts like Criteo via “Authorization Management” to link them to the platform.
- Prepare required materials like your promotion link and company industry for a smooth application.
Step 2: Fund Your Retargeting Campaigns via Luban Wallet
Manage your Criteo advertising budget efficiently by recharging your Luban Wallet, which supports various payment methods including Alipay, WeChat Pay, PingPong, Payoneer, and multi-currency options.
Step 2: Seamless Wallet Recharge for Global Retargeting
The Luban Wallet provides a secure and centralized way to fund all your advertising accounts, including Criteo. All top-ups are added to your main Luban Wallet and can then be easily transferred to specific ad accounts. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, plus multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management for your global retargeting campaigns.
Tips
- Access the recharge page via “Payment – Luban Wallet” or the “Top up” button on the Overview page.
- Use instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
- Leverage multi-currency options for flexibility in managing international ad spend.
Step 3: Launch Criteo Ads & Leverage Value-Added Services
Once funded, launch your Criteo campaigns and enhance them with Luban's services, including creative production for dynamic ads and expert optimization support to maximize your ROAS.
Step 3: Launch Campaigns and Maximize Impact with Value-Added Services
With your Criteo account approved and funded through Luban, you can immediately launch your dynamic retargeting campaigns. Luban goes beyond simple ad placement by offering a powerful suite of value-added services designed to create high-performing ad creatives and optimize your campaign strategy, ensuring your retargeting efforts deliver maximum impact.
Tips
- Use Material Production Services for video remixing and image creation, perfect for Criteo's Dynamic Creative Optimization (DCO+).
- Leverage Website Building services (Shopify, WordPress) to optimize landing pages for higher conversions.
- Access proxy ad services by senior optimization specialists to fine-tune your Criteo campaigns for better ROAS.
Luban's Criteo Retargeting Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Register & Set Up | Create account, authorize Criteo, apply for ad accounts | Streamlined setup for multi-platform retargeting |
| 2 | Recharge Wallet | Fund Luban Wallet with diverse payment methods | Centralized, multi-currency financial management |
| 3 | Advertise & Enhance | Launch Criteo campaigns, access creative services | Optimize performance and enhance dynamic ad creatives |
Frequently Asked Questions about Dynamic Retargeting with Criteo & Luban
You can run dynamic retargeting via Criteo by integrating your product catalog and implementing user tracking. To simplify this, a global marketing platform like Luban allows you to manage your Criteo account, funding, and campaigns alongside other platforms like Meta and Google from a single, intuitive dashboard.
Luban provides a suite of services perfect for Criteo, including Material Production (video remixing, image creation), Website Building (Shopify, WordPress) to improve conversion rates, and proxy ad services where senior optimization specialists manage your campaigns for you.