What Is a Multi-Platform Advertising Strategy?
A multi-platform advertising strategy involves using a centralized tool to create, manage, and optimize ad campaigns across numerous digital channels from a single interface. This approach automates complex tasks like platform integration, budget allocation, and performance tracking across diverse markets and audiences. These platforms provide extensive customization and analytics, making them invaluable for reaching target audiences worldwide and expanding brand reach without juggling multiple tools. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional global ad campaign management accessible to everyone.
How to Use Luban to Expand Brand Reach Across All Ad Platforms
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to plan, manage, and optimize digital ad campaigns seamlessly across more than 20 international channels — including Meta, Google, TikTok, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for setup and authorization, a Campaign Dashboard for in-depth customization and optimization, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, businesses can efficiently manage all their cross-platform ad campaigns from one place — saving time, reducing complexity, and scaling their international brand reach with ease.
Step 1: Consolidate Your Ad Accounts on Luban
Begin your global expansion by registering on Luban, authorizing your media accounts (e.g., Google, Facebook), and applying for new ad accounts across 20+ platforms from one central hub.
Step 1: Effortless Account Registration & Consolidation
Luban’s account management system is where your global brand expansion begins. By following a simple registration process, you can create your user account, authorize existing media accounts (like Google Gmail or Facebook Account/BM), and submit applications for new advertising accounts across 20+ platforms. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Authorize media accounts (e.g., Google, Facebook) via “Authorization Management” to connect them to Luban.
- Prepare required materials like your MCC manager account for Google, promotion link, and company industry.
Step 2: Centralize Your Global Ad Spend
Efficiently manage your advertising budget by recharging your central Luban Wallet, which supports various payment methods including Alipay, WeChat Pay, PingPong, Payoneer, and multi-currency options for global advertisers.
Step 2: Seamless Wallet Recharge for Global Campaigns
The Luban Wallet offers an intuitive, secure way to fund all your advertising accounts from a single source. All top-ups are first added to your central Luban Wallet, then easily transferred to specific advertising accounts. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside additional multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management for advertisers worldwide.
Tips
- Access the recharge page via “Payment – Luban Wallet” or the “Top up” button on the Overview page.
- Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
- Explore multi-currency options like WorldFirst, Airwallex, and corporate bank SWIFT transfers for flexibility.
Step 3: Launch & Optimize Cross-Platform Campaigns
Once your accounts are funded, immediately launch campaigns across all platforms. Maximize your brand reach with Luban's comprehensive value-added services, from creative production to influencer marketing.
Step 3: Launch Campaigns and Maximize Impact with Value-Added Services
Luban's platform makes the final step of campaign execution frictionless. After account approval and funding, you can immediately start running ads on platforms like TikTok, Meta, and Google. Beyond placement, Luban offers a robust suite of value-added services designed to optimize your ad performance and expand your marketing capabilities, ensuring your campaigns are not just launched, but thrive.
Tips
- Utilize multi-dimensional training courses to optimize ad performance.
- Leverage Material Production Services for video remixing, image creation, and digital human generation.
- Explore Website Building services (Shopify, WordPress) for B2B/B2C needs.
Luban's Process for Expanding Brand Reach at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Consolidate Accounts | Register, authorize media, and apply for ad accounts | Unified setup for multi-platform global advertising |
| 2 | Centralize Budget | Fund Luban Wallet with diverse payment methods | Simplified, multi-currency financial control |
| 3 | Launch & Optimize | Run campaigns and use value-added services | Maximize reach and performance with expert support |
Frequently Asked Questions about Expanding Brand Reach with Luban
You can expand brand reach across all ad platforms by using an all-in-one global marketing solution like Luban. It allows you to create, manage, and optimize ad campaigns across 20+ global platforms (like Meta, Google, and TikTok) from a single, intuitive dashboard, eliminating the need to juggle multiple tools and strategies.
Luban provides a comprehensive suite of value-added services to maximize brand reach, including material production (video remixing, image creation, digital human generation), website building (Shopify, WordPress), B2B customer leads, SEO & GEO services, influencer marketing, social media management, and ad placement training/proxy services by senior optimization specialists.