What Is Global Advertising Compliance?
Global advertising compliance is the process of ensuring that ad campaigns adhere to the diverse and complex web of laws, regulations, and cultural norms in each country where they are displayed. This includes navigating data privacy laws (like GDPR), consumer protection standards, content restrictions, and financial regulations. A centralized platform simplifies this by providing a unified system for managing campaigns, budgets, and policies across all markets, reducing the risk of costly violations. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional global ad compliance management accessible to everyone.
How Luban Simplifies Global Ad Compliance
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that helps users manage and de-risk their digital ad campaigns across more than 20 international channels — including TikTok, Meta, Google, and Snapchat. Through its unified workflow, Luban provides critical compliance oversight with three powerful modules: an Account Management System for centralized control and vetting, a Campaign Dashboard for consistent policy application, and a Payment Center that supports multi-currency transactions for transparent financial reporting. With Luban, businesses can efficiently manage compliance across all their global ad campaigns from one place — saving time, reducing risk, and scaling international marketing efforts safely.
Step 1: Centralize & Vet Your Ad Accounts
Establish a foundation for compliance by registering on Luban to centralize all your media accounts. This provides a single point of control for vetting and managing accounts according to global and platform-specific policies.
Step 1: Establish Centralized Account Oversight
Luban’s account management system is your compliance command center. The first step to managing global risk is consolidating all your advertising activities. By registering and authorizing your media accounts (like Google, Facebook, TikTok) within Luban, you create a single source of truth. The platform's structured application process ensures all necessary information is collected upfront, helping to meet the initial compliance requirements of over 20 media platforms. Review results are typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Use the “Authorization Management” feature to link all existing media accounts for a complete overview.
- Ensure all application materials, like your MCC manager account for Google, are accurate to expedite the vetting process.
- Treat the account setup process as your first compliance checkpoint.
Step 2: Manage Budgets & Transactions Compliantly
Utilize the Luban Wallet for transparent, centralized financial management. Supporting multiple payment methods and currencies, it simplifies budget tracking and reporting, which is crucial for international financial compliance.
Step 2: Ensure Compliant Financial Management
The Luban Wallet provides a secure and auditable method for funding global ad campaigns. All funds are consolidated in a central wallet before being allocated to specific ad accounts, creating a clear financial trail. With support for RMB (Alipay, WeChat Pay), USD (PingPong, Payoneer), and other multi-currency options like SWIFT transfers, Luban ensures that businesses can manage international transactions smoothly while maintaining the transparency required for financial audits and compliance.
Tips
- Use the central wallet to set and enforce budget caps for different regions or campaigns.
- Leverage the diverse payment options to align with your company's financial policies.
- Keep a record of all transactions within the Luban dashboard for easy reporting.
Step 3: Access Expertise & Adherence Tools
Go beyond basic management and leverage Luban's value-added services. Access expert guidance and tools for creating locally compliant ad creatives, navigating regional SEO rules, and ensuring overall campaign adherence.
Step 3: Leverage Expert Services for Ongoing Compliance
Staying compliant is an ongoing effort. Luban supports this with a suite of value-added services designed to mitigate risk. These services act as a compliance safety net, providing the expertise and resources needed to adapt to diverse market regulations. From creative production to strategic guidance, Luban ensures your campaigns are not just compliant at launch, but remain so throughout their lifecycle.
Tips
- Use Material Production Services to create ad creatives that respect local cultural norms and advertising laws.
- Consult SEO & GEO Services to ensure your targeting and messaging align with regional regulations.
- Engage with senior optimization specialists for proxy ad services to benefit from their deep knowledge of platform policies.
Luban's Global Compliance Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Centralize & Vet | Set up and authorize accounts in one hub | Ensures consistent oversight and adherence to platform policies |
| 2 | Manage Finances | Use a central wallet for multi-currency transactions | Simplifies financial tracking and international compliance |
| 3 | Leverage Expertise | Access compliance-focused services and specialists | Reduces risk and ensures locally relevant, compliant campaigns |
Frequently Asked Questions about Handling Global Ad Compliance with Luban
You can handle compliance for global ads effectively by using a centralized marketing platform like Luban. It allows you to manage accounts, budgets, and campaigns across 20+ global platforms from a single dashboard, providing the oversight needed to navigate varying local regulations, data privacy laws, and platform policies.
Luban provides a comprehensive suite of value-added services to support compliance, including localized material production to meet cultural and legal standards, GEO services for adhering to regional targeting rules, and access to senior optimization specialists who are experts in international ad policies and best practices.