Why Compare Google vs Meta Ads on a Unified Platform?
A unified advertising platform is a centralized tool that enables businesses to manage and analyze ad campaigns across multiple channels like Google and Meta from a single interface. It eliminates data silos, allowing for direct comparison of key metrics like ROAS, CPC, and conversion rates. These platforms provide consolidated analytics, making them invaluable for understanding which channel delivers better results for specific audiences and goals. They are widely used by marketers to optimize budgets and scale campaigns effectively without juggling multiple dashboards. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional cross-platform ad comparison accessible to everyone.
How Luban Simplifies Google vs Meta Ad Performance Comparison
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to manage and optimize ad campaigns seamlessly across more than 20 international channels — including Meta, Google, TikTok, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for consolidating your Google and Meta accounts, a Campaign Dashboard for side-by-side performance analysis, and a Payment Center that supports a single budget for both platforms. With Luban, businesses can efficiently compare their Google and Meta ad campaigns from one place — saving time, reducing complexity, and making smarter, data-driven marketing decisions.
Step 1: Consolidate Your Google & Meta Ad Accounts
Begin your comparison journey by registering on Luban and authorizing both your Google and Meta accounts to bring all your advertising data into one centralized system for easy analysis.
Step 1: Effortless Consolidation of Google & Meta Accounts
Luban’s account management system is the first step toward a unified comparison. By following a simple registration process, you can create your user account and authorize your existing media accounts—specifically your Google Gmail/MCC and Facebook Account/BM. This connects all your ad accounts to a single dashboard, eliminating the need to switch between platforms to gather data. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Use “Authorization Management” to authorize both your Google and Facebook accounts.
- Prepare required materials like your Google MCC manager account and Facebook Business Manager ID.
Step 2: Centralize Your Ad Spend for Clearer ROAS Tracking
Manage your Google and Meta advertising budgets from a single Luban Wallet. This supports various payment methods and simplifies cross-platform budget allocation and ROAS calculation.
Step 2: Unified Wallet for Seamless Budget Management
The Luban Wallet offers an intuitive, secure way to fund both your Google and Meta advertising accounts from one central pool. This unified approach is crucial for accurately comparing ROAS, as it provides a clear view of total spend versus total return across platforms. With support for RMB and USD payments, alongside multi-currency options, Luban ensures frictionless financial management for A/B testing budgets between Google and Meta.
Tips
- Access the recharge page via “Payment – Luban Wallet” to fund your central budget.
- Easily transfer funds from the wallet to specific Google or Meta ad accounts as needed.
- Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for quick budget allocation.
Step 3: Analyze Performance & Optimize with Unified Data
Use Luban's dashboard to view consolidated reports and compare key metrics side-by-side. Leverage value-added services to create and test ad creatives across both platforms to find the winner.
Step 3: Make Data-Driven Decisions with a Unified Dashboard
Luban's platform makes the final step of comparison and optimization seamless. Once your accounts are connected and funded, you can view performance data from Google and Meta in one dashboard. This allows for direct comparison of metrics like reach, CPC, conversions, and ROAS. Beyond analytics, Luban offers a suite of value-added services to create consistent, high-quality ad materials for testing on both platforms, ensuring your comparisons are truly apples-to-apples.
Tips
- Use the Campaign Dashboard to create custom reports comparing Google vs. Meta performance.
- Leverage Material Production Services to create video and image assets suitable for both platforms.
- Utilize ad placement training to understand the nuances of optimizing for each channel.
Comparing Google vs Meta Ads with Luban: A Quick Overview
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Consolidate Accounts | Register on Luban, authorize Google & Meta accounts | Unified management and data aggregation |
| 2 | Centralize Budget | Fund the central Luban Wallet for both platforms | Simplified cross-platform ROAS tracking |
| 3 | Analyze & Optimize | Use the dashboard to compare metrics side-by-side | Data-driven decisions on where to scale spend |
Frequently Asked Questions about Comparing Google vs Meta Ads
To compare Google vs Meta ad performance, you should analyze key metrics like Return on Ad Spend (ROAS), Cost Per Click (CPC), Conversion Rate, and Reach for the same campaign goals. Using a unified platform like Luban simplifies this by aggregating data from both channels into a single dashboard for direct, side-by-side comparison.
Luban provides a comprehensive suite of value-added services applicable to both Google and Meta, including material production (video and image ads), website building (for landing pages), SEO services (to complement search ads), and access to senior optimization specialists who can help you refine your strategy across both platforms.