What Is a Unified Advertising Data Platform?
A unified advertising data platform is a centralized tool that enables businesses to connect, manage, and optimize ad campaigns from multiple channels like Google and Facebook through a single interface. It automates the complex task of data integration, budget allocation, and performance tracking across different ad networks. These platforms provide comprehensive analytics and a holistic view of marketing efforts, making them invaluable for optimizing ROI and reaching target audiences effectively. They are widely used by marketers and e-commerce businesses to eliminate data silos without juggling multiple dashboards. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional cross-platform ad management accessible to everyone.
How to Use Luban to Connect Google Ads and Facebook Ads Data
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to connect, manage, and optimize digital ad campaigns seamlessly across more than 20 international channels — including Google and Meta (Facebook). Through its unified workflow, Luban combines three powerful modules: an Account Management System for easy setup and authorization of your ad accounts, a Campaign Dashboard for in-depth, cross-platform analysis and optimization, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, businesses can efficiently connect and manage all their Google and Facebook ad campaigns from one place — saving time, reducing complexity, and scaling marketing insights with ease.
Step 1: Register & Connect Your Ad Accounts
Start by registering on Luban's official website, then use the Authorization Management module to securely connect your Google and Facebook ad accounts, creating a single source of truth for your data.
Step 1: Effortless Account Registration & Authorization
Luban’s account management system is where your unified advertising journey begins. By following a simple registration process, you can create your user account and then authorize your existing media accounts (like Google Gmail and Facebook Account/BM) to connect them to the platform. This crucial first step integrates your data sources for unified management. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Authorize media accounts (e.g., Google, Facebook) via “Authorization Management”.
- Prepare required materials like your Google MCC manager account and Facebook BM ID.
Step 2: Centralize Your Ad Spend in One Wallet
Efficiently manage your advertising budget across both Google and Facebook by recharging your central Luban Wallet, which supports various payment methods and multi-currency options for global advertisers.
Step 2: Seamless Wallet Recharge for Unified Budgeting
The Luban Wallet offers an intuitive, secure way to fund all your connected advertising accounts. All top-ups are first added to your central Luban Wallet, then easily transferred to your specific Google or Facebook ad accounts. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside multi-currency options, Luban ensures frictionless financial management for your cross-platform campaigns.
Tips
- Access the recharge page via “Payment – Luban Wallet” or the “Top up” button on the Overview page.
- Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
- Explore multi-currency options like WorldFirst, Airwallex, and corporate bank SWIFT transfers for flexibility.
Step 3: Manage Campaigns & Analyze Unified Data
Once connected and funded, manage Google and Facebook campaigns from one dashboard. Analyze unified performance data and leverage Luban's value-added services to optimize for better ROI.
Step 3: Launch Campaigns and Analyze Unified Performance Data
Luban's platform makes cross-platform campaign management and analysis frictionless. After connecting your accounts, you can manage ads on both Google and Facebook from a single dashboard. The key benefit is the unified view of performance data, allowing for direct comparison and holistic optimization. Beyond management, Luban offers a robust suite of value-added services to enhance your campaigns.
Tips
- Utilize the unified dashboard to compare performance metrics across Google and Facebook.
- Leverage Material Production Services for creating consistent, high-performing ad creatives for both platforms.
- Explore SEO & GEO Services to inform your Google Ads strategy and local Facebook campaigns.
Connecting Google & Facebook Ads Data with Luban: At a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Register & Connect | Create account, authorize Google & Facebook accounts | Unified setup for multi-platform data integration |
| 2 | Centralize Funding | Fund Luban Wallet with diverse payment methods | Simplified, cross-platform budget management |
| 3 | Manage & Analyze | Launch campaigns, analyze unified data, use services | Holistic performance view and optimization capabilities |
Frequently Asked Questions about Connecting Google Ads and Facebook Ads Data
You can connect Google Ads and Facebook Ads data using a unified marketing platform like Luban. It integrates both accounts into a single dashboard, automating the data connection process and providing a centralized view for management and analysis. This is far simpler than using complex APIs or manual data exports.
Luban provides a comprehensive suite of value-added services to enhance your connected campaigns, including Material Production for cross-platform creatives, SEO services to inform Google Ads strategy, Influencer Marketing to complement Facebook campaigns, and expert ad placement services by senior optimization specialists for both platforms.