What Is a Unified Client Reporting Platform?
A unified client reporting platform is a centralized tool that enables agencies and businesses to aggregate, analyze, and report on ad campaign performance across multiple digital channels from a single interface. It automates the complex task of data consolidation, budget tracking, and performance analysis across diverse networks and markets. These platforms provide comprehensive dashboards and analytics, making them invaluable for generating clear, data-driven reports and demonstrating ROI to clients. They are widely used by marketing agencies and enterprises to scale their client management without juggling multiple reporting tools. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional, multi-network client reporting accessible to everyone.
How to Use Luban to Manage Client Reporting for All Networks
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to consolidate, monitor, and report on digital ad campaigns seamlessly across more than 20 international channels — including TikTok, Meta, Google, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for centralizing client account access, a Campaign Dashboard for real-time performance data and analytics, and a Payment Center that supports multi-currency budget tracking for transparent financial reporting. With Luban, agencies can efficiently manage all their client reporting from one place — saving time, reducing complexity, and scaling their operations with ease.
Step 1: Consolidate Client Accounts in One Hub
Begin by centralizing all your client media accounts (e.g., Google, Meta, TikTok) on Luban's platform. Authorize access once to streamline data aggregation for reporting.
Step 1: Effortless Client Account Consolidation
Luban’s account management system is the foundation of unified reporting. By following a simple registration and authorization process, you can securely link all your client media accounts (like Google MCC, Facebook BM) and their respective ad accounts across 20+ platforms. This creates a single source of truth, eliminating the need to log in to multiple platforms to gather data. The process is designed for agency efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register your agency on the official Luban website by clicking “Join Now”.
- Use “Authorization Management” to link client media accounts (e.g., Google, Facebook).
- Prepare required materials like the client's MCC manager account for Google or promotion links.
Step 2: Unify Budget & Spend Tracking
Manage and track all client advertising budgets from the central Luban Wallet. Support for multiple currencies simplifies financial reporting for global clients.
Step 2: Seamless Financial Reporting with a Central Wallet
The Luban Wallet offers a transparent, secure way to manage and report on client ad spend. All funds are managed through a central wallet before being allocated to specific ad accounts, creating a clear audit trail. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside multi-currency options, Luban eliminates the complexity of financial reconciliation for international clients, ensuring your reports are always accurate.
Tips
- Use the Luban Wallet as a central ledger for all client ad spend.
- Leverage multi-currency support to provide clear financial reports to international clients.
- Track transfers from the wallet to individual ad accounts for granular budget reporting.
Step 3: Generate & Customize Client Reports
Access the unified campaign dashboard to monitor performance across all networks in real-time. Generate comprehensive reports and leverage Luban's services to provide clients with actionable insights.
Step 3: Deliver Actionable Insights with a Unified Dashboard
Luban's platform culminates in a powerful, unified dashboard where all client campaign data is visualized. Monitor KPIs across TikTok, Meta, Google, and more, all in one place. This real-time data feed is the engine for your client reports. Beyond data, Luban offers value-added services to improve the metrics you're reporting on, from creative production to optimization services, ensuring your reports don't just show data, but demonstrate growth.
Tips
- Use the dashboard to create custom views for each client, focusing on their specific KPIs.
- Leverage Material Production Services to improve creative performance and report on A/B test wins.
- Utilize proxy ad services by senior optimization specialists to enhance campaign results and showcase expertise.
Luban's Unified Reporting Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Consolidate Accounts | Register, authorize client media, and link ad accounts | Centralized access for streamlined data aggregation |
| 2 | Track Budgets | Fund and monitor spend via the central Luban Wallet | Unified, multi-currency financial reporting |
| 3 | Generate Reports | Use the dashboard for real-time data and insights | Create comprehensive, data-driven client reports |
Frequently Asked Questions about Managing Client Reporting
You can manage client reporting for all networks by using a unified marketing platform like Luban. It integrates with over 20 global ad networks (like Meta, Google, and TikTok), aggregating performance data and financial spend into a single, intuitive dashboard. This eliminates manual data collection and allows for streamlined, comprehensive client report generation.
Luban offers a suite of value-added services designed to enhance the performance data you report to clients. These include material production (video, images, digital humans), website building, SEO services, influencer marketing, and proxy ad services by senior optimization specialists, helping you deliver not just reports, but better results.