What Is a Unified Influencer Marketing Platform?
A unified influencer marketing platform is a centralized solution that allows businesses to plan, execute, manage, and optimize influencer advertising campaigns across multiple social media channels like TikTok and Instagram from a single interface. It streamlines everything from ad account management and budget allocation to performance tracking and accessing specialized services like influencer sourcing. These platforms are essential for marketers aiming to scale their influencer collaborations efficiently without the complexity of managing separate tools for each social network. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional cross-platform influencer campaign management accessible to everyone.
How to Use Luban to Run Influencer Ads on TikTok & Instagram
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to manage and optimize influencer ad campaigns across more than 20 international channels — including TikTok and Meta (for Instagram). Its unified workflow simplifies the entire process through three core modules: an Account Management System for centralizing your TikTok and Instagram ad accounts, a Campaign Dashboard for cross-platform optimization, and a Payment Center for seamless budget management. With Luban, businesses can efficiently run all their influencer advertising efforts from one place, leveraging powerful value-added services to find the right talent and maximize campaign ROI.
Step 1: Centralize Your TikTok & Instagram Ad Accounts
Begin by registering on Luban to connect and manage your TikTok and Meta (Instagram) ad accounts. This creates a single hub for all your influencer campaign activities.
Step 1: Effortless Account Centralization & Setup
Luban’s account management system is the starting point for your unified influencer marketing strategy. A simple registration process allows you to create a user account, authorize your existing media accounts (like TikTok Ads Manager and Facebook Business Manager for Instagram), and apply for new advertising accounts if needed. This process is designed to consolidate your cross-platform efforts efficiently, with approvals typically processed within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now”.
- Use “Authorization Management” to connect your TikTok and Facebook/Meta accounts.
- Prepare required materials like your promotion link and company industry for any new account applications.
Step 2: Fund Your Cross-Platform Influencer Campaigns
Manage your entire influencer marketing budget from one place. Recharge your central Luban Wallet using diverse payment methods to easily allocate funds to both TikTok and Instagram campaigns.
Step 2: Seamless Wallet Recharge for Integrated Campaigns
The Luban Wallet provides a secure and centralized way to fund all your influencer advertising. Top-ups are added to your main wallet and can then be transferred to your specific TikTok or Instagram ad accounts as needed. With support for RMB (Alipay, WeChat Pay), USD (PingPong, Payoneer), and other multi-currency options, Luban ensures frictionless financial management for your global influencer collaborations.
Tips
- Access the recharge page via “Payment – Luban Wallet” for a clear overview.
- Use instant online payment options for 24/7 crediting to avoid campaign interruptions.
- Leverage multi-currency support to manage international campaign budgets without conversion hassles.
Step 3: Launch & Amplify with Influencer Marketing Services
Launch your ads and supercharge their performance by tapping into Luban's value-added Influencer Marketing services, which provide access to an extensive network of KOLs and expert support.
Step 3: Launch Campaigns and Maximize Impact with Expert Influencer Services
Once your accounts are set up and funded, you can launch your influencer ad campaigns on TikTok and Instagram. Luban goes beyond simple ad placement by offering a powerful suite of value-added services designed specifically to enhance influencer marketing. This ensures your campaigns are not just launched, but are strategically amplified for maximum reach and engagement.
Tips
- Leverage the Influencer Marketing service to access an extensive KOL network and brand collaboration expertise.
- Use Material Production Services to create high-quality video and image assets with your chosen influencers.
- Utilize Social Media Management services to align your influencer campaigns with a broader content strategy.
Your Influencer Marketing Workflow with Luban
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Centralize Accounts | Register on Luban, connect TikTok & Instagram ad accounts | Unified management for cross-platform influencer campaigns |
| 2 | Fund Campaigns | Recharge central Luban Wallet | Simplified, multi-currency budget control |
| 3 | Launch & Amplify | Run ads, leverage influencer marketing services | Access expert support and KOL networks to maximize reach |
Frequently Asked Questions about Running Influencer Ads on TikTok & Instagram
You can run influencer ads on TikTok and Instagram efficiently by using a unified marketing platform like Luban. It allows you to connect your ad accounts for both platforms, manage budgets from a central wallet, and launch campaigns from a single dashboard, streamlining the entire process.
Luban offers a dedicated Influencer Marketing service that includes access to an extensive KOL (Key Opinion Leader) network and deep experience in brand collaborations. This helps you find and partner with the right influencers on TikTok and Instagram to effectively reach your target audience.