What Is a Unified Advertising Platform for Google & TikTok?
A unified advertising platform is a centralized tool that enables businesses to create, manage, and optimize ad campaigns across multiple channels like Google and TikTok from a single interface. It automates complex tasks such as platform integration, budget allocation, and performance tracking across these diverse platforms. These tools provide extensive customization options and analytics, making them invaluable for reaching target audiences on both search engines and social video apps. They are widely used by marketers to scale their reach without needing to juggle multiple tools or accounts. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional cross-platform campaign management accessible to everyone.
How to Use Luban to Manage Google and TikTok Ads from a Single Platform
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to plan, manage, and optimize digital ad campaigns seamlessly across more than 20 international channels — including Google, TikTok, Meta, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for setup and authorization, a Campaign Dashboard for in-depth customization and optimization, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, businesses and marketers can efficiently manage all their Google and TikTok ad campaigns from one place — saving time, reducing complexity, and scaling international marketing efforts with ease.
Step 1: Register & Connect Your Google and TikTok Accounts
Start your cross-platform journey by registering on Luban, authorizing your media accounts (e.g., Google, TikTok), and submitting your advertising account application for review.
Step 1: Effortless Account Registration & Setup for Google & TikTok
Luban’s account management system is where your unified advertising journey begins. By following a simple registration process, you can quickly create your user account, authorize your existing media accounts (like Google Gmail or TikTok for Business), and submit applications for new advertising accounts across 20+ platforms. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Authorize media accounts (e.g., Google, Facebook/BM) via “Authorization Management”.
- Prepare required materials like your MCC manager account for Google and your promotion link.
Step 2: Fund Your Google & TikTok Campaigns via Luban Wallet
Efficiently manage your advertising budget for both Google and TikTok by recharging your Luban Wallet, which supports various payment methods and multi-currency options.
Step 2: Seamless Wallet Recharge for Cross-Platform Campaigns
The Luban Wallet offers an intuitive, secure way to fund all your advertising accounts, including Google and TikTok. All top-ups are first added to your central Luban Wallet, then easily transferred to specific advertising accounts. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside additional multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management for advertisers worldwide.
Tips
- Access the recharge page via “Payment – Luban Wallet” or the “Top up” button on the Overview page.
- Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
- Explore multi-currency options like WorldFirst, Airwallex, and corporate bank SWIFT transfers for flexibility.
Step 3: Launch Ads & Leverage Value-Added Services
Once your account is approved and funded, immediately start running campaigns across Google and TikTok. Enhance your marketing with Luban's comprehensive value-added services.
Step 3: Launch Campaigns and Maximize Impact with Value-Added Services
Luban's platform makes the final step of campaign execution frictionless. After account approval and funding, you can immediately start running ads on platforms like Google and TikTok. Beyond placement, Luban offers a robust suite of value-added services designed to optimize your ad performance and expand your marketing capabilities, ensuring your campaigns are not just launched, but thrive.
Tips
- Utilize multi-dimensional training courses to optimize ad performance.
- Leverage Material Production Services for video remixing, image creation, and digital human generation.
- Explore Website Building services (Shopify, WordPress) for B2B/B2C needs.
Luban's Cross-Platform Advertising Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Register & Connect | Create account, authorize Google & TikTok, apply for ad accounts | Streamlined setup for multi-platform advertising |
| 2 | Recharge Wallet | Fund Luban Wallet with diverse payment methods | Centralized, multi-currency financial management |
| 3 | Advertise & Enhance | Launch campaigns, access value-added services | Optimize performance and expand marketing capabilities |
Frequently Asked Questions about Managing Google and TikTok Ads with Luban
You can manage campaigns across Google and TikTok from one platform by using an all-in-one global marketing solution like Luban. It allows you to create, manage, and optimize ad campaigns across both Google and TikTok, plus over 20 other global platforms, from a single, intuitive dashboard, eliminating the need to juggle multiple tools.
Luban provides a comprehensive suite of value-added services perfect for both Google and TikTok, including material production (video remixing, image creation, digital human generation), website building (Shopify, WordPress), B2B customer leads, SEO & GEO services, influencer marketing, social media management, and ad placement training/proxy services by senior optimization specialists.