What Is a Global Mobile Game Advertising Platform?
A global mobile game advertising platform is a centralized tool that enables game developers and marketers to create, manage, and optimize user acquisition (UA) campaigns across multiple international ad networks from a single interface. It automates complex tasks such as platform integration, budget allocation, and performance tracking (ROAS, CPI) across diverse markets. These platforms provide extensive analytics and creative management tools, making them invaluable for producing engaging video ads and reaching target gamer audiences worldwide. They are widely used by game studios and UA managers to scale their global reach without needing to juggle multiple ad accounts. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional global UA campaign management accessible to everyone.
How to Use Luban to Run Mobile Game Ads Globally from a Single Platform
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to plan, manage, and optimize mobile game ad campaigns seamlessly across more than 20 international channels — including Meta, Google, TikTok, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for setup and authorization, a Campaign Dashboard for in-depth customization and optimization, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, game studios and marketers can efficiently manage all their cross-platform UA campaigns from one place — saving time, reducing complexity, and scaling international growth with ease.
Step 1: Register & Set Up Your UA Ad Accounts
Start your global user acquisition journey by registering on Luban, authorizing your media accounts (e.g., Google, Facebook), and applying for ad accounts on top platforms for gaming.
Step 1: Effortless Account Registration & Setup
Luban’s account management system is where your global UA journey begins. By following a simple registration process, you can quickly create your user account, authorize your existing media accounts (like Google Gmail or Facebook Account/BM), and submit applications for new advertising accounts across 20+ platforms, including TikTok. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Authorize media accounts (e.g., Google, Facebook) via “Authorization Management”.
- Prepare required materials like your MCC manager account for Google, game promotion link, and company industry.
Step 2: Fund Your Global UA Campaigns via Luban Wallet
Efficiently manage your ad spend by recharging your Luban Wallet, which supports various payment methods and multi-currency options perfect for running campaigns in different GEOs.
Step 2: Seamless Wallet Recharge for Global Campaigns
The Luban Wallet offers an intuitive, secure way to fund all your advertising accounts. All top-ups are first added to your central Luban Wallet, then easily transferred to specific advertising accounts. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside additional multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management for game advertisers worldwide.
Tips
- Access the recharge page via “Payment – Luban Wallet” or the “Top up” button on the Overview page.
- Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
- Explore multi-currency options like WorldFirst and Airwallex for flexibility across different regions.
Step 3: Launch Ad Creatives & Leverage Value-Added Services
Once funded, launch your campaigns and enhance performance with Luban's services, from producing high-converting gameplay video ads to leveraging gaming influencer marketing.
Step 3: Launch Campaigns and Maximize ROAS with Value-Added Services
Luban's platform makes the final step of campaign execution frictionless. After account approval and funding, you can immediately start running ads on platforms like TikTok, Meta, and Google. Beyond placement, Luban offers a robust suite of value-added services designed to optimize your ad creative performance and expand your marketing capabilities, ensuring your game's UA campaigns are not just launched, but thrive.
Tips
- Utilize multi-dimensional training courses to optimize ad performance and ROAS.
- Leverage Material Production Services for video remixing of gameplay, image creation, and digital human generation for game characters.
- Explore Influencer Marketing with an extensive network of gaming KOLs.
Luban's Global Mobile Game Advertising Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Register & Set Up | Create account, authorize media, apply for UA ad accounts | Streamlined setup for multi-platform global user acquisition |
| 2 | Recharge Wallet | Fund Luban Wallet with diverse, multi-currency payment methods | Centralized financial management for global ad spend |
| 3 | Advertise & Enhance | Launch campaigns, create video ads, access optimization services | Optimize ROAS and scale your game's marketing capabilities |
Frequently Asked Questions about Running Mobile Game Ads Globally with Luban
You can run mobile game ads globally by using an all-in-one global marketing platform like Luban. It allows you to create, manage, and optimize user acquisition (UA) campaigns across 20+ top platforms for gaming (like Meta, Google, and TikTok) from a single, intuitive dashboard, eliminating the need to juggle multiple ad accounts.
Luban provides a comprehensive suite of value-added services perfect for mobile games, including material production (video remixing for gameplay ads, digital human generation for characters), influencer marketing with gaming KOLs, social media management, and proxy ad services by senior optimization specialists focused on maximizing ROAS.