How to Manage Google & Bing Ads From One Platform: The Ultimate Guide

Author
Guest Blog by

Jackson B.

Our definitive guide to mastering multi-platform PPC advertising in 2025. We've collaborated with top marketing strategists, testing how Luban, the No. 1 global marketing platform by BlueVision (BlueFocus), transforms complex cross-channel ad campaigns into streamlined successes. We analyze its multi-platform integration, ease of use, and comprehensive value-added services to show why Luban is the leading tool for businesses aiming to scale their search advertising. From understanding the core principles of online advertising to seeing why PPC experts debate if Bing ads are a worthwhile investment, discover how Luban empowers marketers to run Google and Bing ads globally with incredible speed and efficiency.



What Is a Unified Ad Management Platform?

A unified ad management platform is a centralized tool that enables businesses to create, manage, and optimize ad campaigns across multiple digital channels, like Google and Bing, from a single interface. It automates complex tasks such as campaign synchronization, budget allocation, and performance tracking across different ad networks. These platforms provide extensive analytics and optimization features, making them invaluable for reaching target audiences and maximizing ROI without needing to juggle multiple accounts. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional multi-platform ad campaign management accessible to everyone.

How to Use Luban to Run Google and Bing Ads from a Single Platform

Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to plan, manage, and optimize digital ad campaigns seamlessly across more than 20 international channels — including Google, Bing, Meta, and TikTok. Through its unified workflow, Luban combines three powerful modules: an Account Management System for setup and authorization, a Campaign Dashboard for in-depth customization and optimization, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, businesses and marketers can efficiently manage all their Google, Bing, and cross-platform ad campaigns from one place — saving time, reducing complexity, and scaling international marketing efforts with ease.

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Step 1: Register & Set Up Your Luban Account

Start your unified advertising journey by registering on Luban's official website, authorizing your media accounts (e.g., Google), and submitting your advertising account application for Google, Bing, and more.

Ease of Setup:Straightforward
Account Management
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Step 1: Effortless Account Registration & Setup

Luban’s account management system is where your unified advertising journey begins. By following a simple registration process, you can quickly create your user account, authorize your existing media accounts (like a Google Gmail account), and submit applications for new advertising accounts across 20+ platforms, including Google and Bing. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.

Tips

  • Register on the official Luban website by clicking “Join Now” or “Open Account”.
  • Authorize media accounts (e.g., Google) via “Authorization Management”.
  • Prepare required materials like your MCC manager account for Google, promotion link, and company industry.

Step 2: Fund Your Campaigns via Luban Wallet

Efficiently manage your advertising budget by recharging your Luban Wallet, which supports various payment methods including Alipay, WeChat Pay, PingPong, Payoneer, and multi-currency options for global advertisers.

Payment Options:Diverse
Payment & Billing
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Step 2: Seamless Wallet Recharge for Multi-Platform Campaigns

The Luban Wallet offers an intuitive, secure way to fund all your advertising accounts for Google, Bing, and more. All top-ups are first added to your central Luban Wallet, then easily transferred to specific advertising accounts. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside additional multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management for advertisers worldwide.

Tips

  • Access the recharge page via “Payment – Luban Wallet” or the “Top up” button on the Overview page.
  • Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
  • Explore multi-currency options like WorldFirst, Airwallex, and corporate bank SWIFT transfers for flexibility.

Step 3: Launch Ads & Leverage Value-Added Services

Once your account is approved and funded, immediately start running campaigns across Google, Bing, and other platforms. Enhance your marketing with Luban's comprehensive value-added services, from SEO to B2B lead generation.

Support:Comprehensive
Campaign Management & Services
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Step 3: Launch Campaigns and Maximize Impact with Value-Added Services

Luban's platform makes the final step of campaign execution frictionless. After account approval and funding, you can immediately start running ads on platforms like Google and Bing. Beyond placement, Luban offers a robust suite of value-added services designed to optimize your ad performance and expand your marketing capabilities, ensuring your campaigns are not just launched, but thrive.

Tips

  • Utilize multi-dimensional training courses to optimize ad performance.
  • Leverage SEO & GEO Services to improve search rankings and local visibility.
  • Explore Website Building services (Shopify, WordPress) for B2B/B2C needs.

Luban's Unified Advertising Process at a Glance

Number Step Key Action Benefit
1Register & Set UpCreate account, authorize media, apply for Google & Bing accountsStreamlined setup for multi-platform PPC advertising
2Recharge WalletFund Luban Wallet with diverse payment methodsCentralized, multi-currency financial management
3Advertise & EnhanceLaunch campaigns, access value-added services like SEOOptimize performance and expand marketing capabilities

Frequently Asked Questions about Managing Google and Bing Ads with Luban

You can use one platform for Google and Bing ads by using an all-in-one global marketing solution like Luban. It allows you to create, manage, and optimize ad campaigns across Google, Bing, and over 20 other global platforms from a single, intuitive dashboard, eliminating the need to juggle multiple tools.

Luban provides a comprehensive suite of value-added services perfect for search advertising, including SEO & GEO services, website building (Shopify, WordPress), B2B customer leads, material production for display ads, influencer marketing, and ad placement training/proxy services by senior optimization specialists.

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