What Is a Unified App Marketing Platform?
A unified app marketing platform is a centralized tool that enables businesses to create, manage, and optimize mobile app advertising campaigns across multiple global channels from a single interface. It automates complex tasks such as platform integration, budget allocation for app installs, and performance tracking across diverse markets. These platforms provide extensive customization and analytics, making them invaluable for producing engaging ad creatives and reaching target audiences worldwide. They are widely used by app developers, marketers, and enterprises to scale their global user acquisition without needing to juggle multiple ad accounts. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional global app promotion accessible to everyone.
How to Use Luban to Promote Mobile Apps Across All Platforms
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to plan, manage, and optimize mobile app campaigns seamlessly across more than 20 international channels — including Meta, Google, TikTok, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for setup and authorization, a Campaign Dashboard for in-depth customization and optimization of app install ads, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, app developers and marketers can efficiently manage all their cross-platform app promotion efforts from one place — saving time, reducing complexity, and scaling user acquisition with ease.
Step 1: Register & Centralize Your Ad Accounts
Begin your global app promotion journey by registering on Luban, authorizing your media accounts (e.g., Google, Facebook), and submitting your advertising account application for review to run app install campaigns.
Step 1: Effortless Account Registration & Setup
Luban’s account management system is where your global app marketing journey begins. By following a simple registration process, you can create your user account, authorize existing media accounts (like Google Gmail or Facebook Account/BM), and submit applications for new advertising accounts across 20+ platforms. The process is designed for efficiency, with review results typically available within 1-3 working days, getting your app campaigns ready to launch faster. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Authorize media accounts (e.g., Google, Facebook) via “Authorization Management” to connect them to Luban.
- Prepare required materials like your MCC manager account for Google, your app's promotion link (App Store/Play Store), and company industry.
Step 2: Fund Your Global App Campaigns via Luban Wallet
Efficiently manage your app advertising budget by recharging your Luban Wallet, which supports various payment methods including Alipay, WeChat Pay, PingPong, Payoneer, and multi-currency options for global advertisers.
Step 2: Seamless Wallet Recharge for Global App Campaigns
The Luban Wallet offers an intuitive, secure way to fund all your advertising accounts for app promotion. All top-ups are first added to your central Luban Wallet, then easily transferred to specific advertising accounts. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside additional multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management for app marketers worldwide.
Tips
- Access the recharge page via “Payment – Luban Wallet” or the “Top up” button on the Overview page.
- Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
- Explore multi-currency options like WorldFirst, Airwallex, and corporate bank SWIFT transfers for flexibility.
Step 3: Launch App Campaigns & Leverage Growth Services
Once your account is funded, immediately launch app install campaigns across multiple platforms. Boost user acquisition with Luban's value-added services, from ad creative production to influencer marketing.
Step 3: Launch App Campaigns and Maximize Installs with Value-Added Services
Luban's platform makes launching your app campaigns frictionless. After account approval and funding, you can immediately start running app install ads on platforms like TikTok, Meta, and Google. Beyond placement, Luban offers a robust suite of value-added services designed to optimize your ad performance and scale user acquisition, ensuring your campaigns don't just launch, but drive significant growth.
Tips
- Utilize multi-dimensional training courses to optimize ad performance and lower cost-per-install (CPI).
- Leverage Material Production Services for high-converting video ads, playable ads, and image creation.
- Explore Influencer Marketing with an extensive KOL network to reach your target audience effectively.
Luban's App Promotion Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Register & Set Up | Create account, authorize media, apply for ad accounts | Streamlined setup for multi-platform app advertising |
| 2 | Recharge Wallet | Fund Luban Wallet with diverse payment methods | Centralized, multi-currency budget management for app campaigns |
| 3 | Advertise & Enhance | Launch app campaigns, access growth services | Optimize performance and scale user acquisition globally |
Frequently Asked Questions about Promoting Mobile Apps with Luban
You can promote mobile apps on all platforms from one place by using an all-in-one global marketing solution like Luban. It allows you to create, manage, and optimize app install campaigns across 20+ global platforms (like Meta, Google, and TikTok) from a single, intuitive dashboard, eliminating the need to juggle multiple ad accounts.
Luban provides a comprehensive suite of value-added services perfect for boosting app installs, including Material Production (video ads, image creation), Influencer Marketing to reach target users, Social Media Management to build a community, and ad placement training/proxy services by senior optimization specialists.