Why Use a Unified Platform for Meta & TikTok Ads?
A unified advertising platform is a centralized tool that enables businesses to manage and optimize campaigns across multiple channels like Meta and TikTok from a single interface. It solves key challenges in scaling by automating budget allocation, centralizing performance tracking, and providing cross-platform audience insights. These platforms are invaluable for marketers and e-commerce businesses looking to efficiently manage large-scale budgets and drive measurable outcomes without juggling separate tools. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional cross-platform ad management accessible to everyone.
How Luban Helps You Scale Ad Performance Across Meta & TikTok
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to plan, manage, and optimize digital ad campaigns seamlessly across more than 20 international channels — including Meta, TikTok, Google, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for connecting all your ad accounts, a Campaign Dashboard for in-depth optimization, and a Payment Center for flexible budget allocation. With Luban, businesses can efficiently manage their Meta and TikTok campaigns in one place — saving time, reducing complexity, and effectively scaling performance.
Step 1: Unify Your Meta & TikTok Ad Accounts
Start by consolidating your ad accounts. Register on Luban, authorize your existing Meta and TikTok accounts, and apply for new ones across 20+ platforms from a single, centralized system.
Step 1: Effortless Account Registration & Unification
Luban’s account management system is where your cross-platform scaling journey begins. By following a simple registration process, you can create your user account, authorize your existing media accounts (like Facebook Account/BM for Meta and your TikTok Ads account), and submit applications for new advertising accounts. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Authorize media accounts like Facebook and Google via “Authorization Management”.
- Prepare required materials like promotion links and company industry for new account applications.
Step 2: Centralize Your Ad Spend for Both Platforms
Efficiently manage your cross-platform budget by recharging a central Luban Wallet. Allocate funds flexibly to your Meta, TikTok, and other ad accounts with support for multiple currencies and payment methods.
Step 2: Seamless Wallet Recharge for Scalable Campaigns
The Luban Wallet offers an intuitive, secure way to fund all your advertising accounts. All top-ups are first added to your central Luban Wallet, then easily transferred to specific ad accounts like Meta or TikTok. This allows for flexible budget management, enabling you to shift spend to the best-performing platform. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer), alongside multi-currency options, Luban ensures frictionless financial management for scaling advertisers.
Tips
- Access the recharge page via “Payment – Luban Wallet” or the “Top up” button.
- Utilize instant online payments for 24/7 crediting to avoid campaign interruptions.
- Explore multi-currency options like WorldFirst and SWIFT transfers for global flexibility.
Step 3: Launch & Optimize Cross-Platform Campaigns
Once funded, launch campaigns on Meta and TikTok. Leverage Luban's value-added services, like material production to combat ad fatigue and expert optimization services to maximize your ROAS.
Step 3: Launch Campaigns and Maximize Impact with Value-Added Services
Luban's platform makes campaign execution and optimization frictionless. After account approval and funding, you can immediately start running ads on Meta and TikTok. To effectively scale, leverage Luban's robust suite of value-added services designed to optimize performance, especially for creative-heavy platforms like TikTok.
Tips
- Use Material Production Services for video remixing and image creation to keep ad creatives fresh and avoid fatigue.
- Leverage proxy ad services by senior optimization specialists to fine-tune your targeting and bidding strategies on both platforms.
- Explore Influencer Marketing to amplify your reach on TikTok and Instagram.
Scaling with Luban: Meta & TikTok Ads at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Unify Accounts | Register & connect Meta, TikTok, etc. | Streamlined setup for cross-platform ad management |
| 2 | Centralize Budget | Fund Luban Wallet with diverse payment methods | Flexible, multi-currency budget allocation for Meta & TikTok |
| 3 | Scale & Optimize | Launch campaigns, use value-added services | Boost ROAS with creative support and expert optimization |
Frequently Asked Questions about Scaling Ad Performance on Meta & TikTok
To scale ad performance across Meta and TikTok, use a unified marketing platform like Luban. It allows you to manage campaigns, centralize your budget, track performance, and optimize creatives for both platforms from a single dashboard, which is crucial for efficient scaling and maximizing return on ad spend (ROAS).
Yes, absolutely. Luban's Payment Center features a central Luban Wallet. You can top up this wallet using various methods and then transfer funds to your specific Meta or TikTok ad accounts as needed. This provides a clear overview and flexible control over your entire cross-platform ad spend.