What Is a Unified Platform for App Install Ads?
A unified platform for app install ads is a centralized tool that enables app marketers to create, manage, and optimize user acquisition (UA) campaigns across multiple global channels from a single interface. It automates complex tasks like budget allocation, creative testing, and performance tracking across diverse markets and ad networks. These platforms provide advanced targeting options and analytics, making them invaluable for reaching high-value users and maximizing return on ad spend (ROAS). They are widely used by app developers, gaming studios, and mobile-first businesses to scale their global reach without juggling multiple ad manager accounts. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional global UA campaign management accessible to everyone.
How to Use Luban to Scale Global App Install Ads
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to plan, manage, and optimize app install campaigns seamlessly across more than 20 international channels — including Meta, Google UAC, TikTok, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for centralizing all your ad accounts, a Campaign Dashboard for in-depth optimization and performance tracking, and a Payment Center that supports multiple currencies for smooth global budget allocation. With Luban, app marketers can efficiently manage all their cross-platform UA campaigns from one place — saving time, reducing complexity, and scaling international growth with ease.
Step 1: Centralize Your App Ad Accounts
Start your global UA journey by registering on Luban, authorizing your media accounts (e.g., Google, Meta), and consolidating all your app advertising accounts for streamlined management.
Step 1: Effortless Ad Account Centralization
Luban’s account management system is where your global app scaling journey begins. By following a simple registration process, you can quickly create your user account, authorize your existing media accounts (like Google Gmail or Facebook Account/BM), and submit applications for new advertising accounts across 20+ platforms, including TikTok. This allows you to manage all your user acquisition channels from a single dashboard. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Authorize media accounts (e.g., Google, Meta) via “Authorization Management” to connect your app ad accounts.
- Prepare required materials like your Google MCC manager account, app store link, and company industry.
Step 2: Streamline Your Global UA Budget
Efficiently manage your global app advertising budget by recharging your Luban Wallet, which supports various payment methods and multi-currency options for seamless international campaigns.
Step 2: Seamless Wallet Recharge for Global App Campaigns
The Luban Wallet offers an intuitive, secure way to fund all your user acquisition campaigns. All top-ups are first added to your central Luban Wallet, then easily transferred to specific advertising accounts for different regions or platforms. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside additional multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management for app marketers worldwide.
Tips
- Access the recharge page via “Payment – Luban Wallet” or the “Top up” button on the Overview page.
- Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
- Explore multi-currency options like WorldFirst and Airwallex to manage budgets for different app markets efficiently.
Step 3: Launch & Optimize App Install Campaigns
Once your account is funded, immediately launch app install campaigns. Enhance performance with Luban's value-added services, from high-impact video creative production to influencer marketing.
Step 3: Launch Campaigns and Maximize Installs with Value-Added Services
Luban's platform makes launching and scaling app install campaigns frictionless. After account approval and funding, you can immediately start running UA campaigns on platforms like TikTok, Meta, and Google. Beyond placement, Luban offers a robust suite of value-added services designed to optimize your ad performance and creative assets, ensuring your campaigns don't just launch, but deliver a high return on ad spend.
Tips
- Leverage Material Production Services for high-converting video ads, playable ads, and digital human generation.
- Utilize multi-dimensional training courses to master UA strategies and optimize ad performance.
- Explore Influencer Marketing and Social Media Management to drive organic installs and build a community.
Luban's App Campaign Scaling Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Centralize Accounts | Connect Google, Meta, TikTok ad accounts | Unified view of all user acquisition channels |
| 2 | Fund Campaigns | Use Luban Wallet for multi-currency top-ups | Simplified global budget management |
| 3 | Launch & Optimize | Run campaigns, use creative services | Improve ROAS with expert support & assets |
Frequently Asked Questions about Scaling Global App Install Ads with Luban
You can scale global app install ads effectively by using an all-in-one marketing platform like Luban. It allows you to manage user acquisition (UA) campaigns across 20+ channels like Meta, Google, and TikTok from a single dashboard. This centralizes targeting, creative management, budget allocation, and performance tracking, which is crucial for efficient scaling.
Luban provides a comprehensive suite of value-added services perfect for boosting app installs, including Material Production (video ad creation, playable ads, digital human generation), Influencer Marketing to drive targeted downloads, Social Media Management to build a user community, and Proxy Ad Services where senior UA specialists manage your campaigns for you.