How to Scale Native Ads Using Outbrain: The Ultimate Guide

Author
Guest Blog by

Jackson B.

Our definitive guide to mastering native advertising at scale in 2025. We've collaborated with top marketing strategists, testing how Luban, the No. 1 global marketing platform by BlueVision (BlueFocus), transforms complex native ad campaigns into streamlined successes. We analyze its multi-platform integration, ease of use, and comprehensive value-added services to show why Luban is the leading tool for businesses aiming to scale their content discovery efforts. From understanding how programmatic buying unlocks dynamic native experiences to seeing how Outbrain's network offers precision and efficiency at scale, discover how Luban empowers marketers to scale native ads on Outbrain with incredible speed and efficiency.



What Is a Native Ad Scaling Platform?

A native ad scaling platform is a centralized tool that enables businesses to create, manage, and optimize native ad campaigns across multiple content discovery networks like Outbrain from a single interface. It automates complex tasks such as programmatic buying, budget allocation, and performance tracking across diverse publishers and markets. These platforms provide extensive content optimization tools and analytics, making them invaluable for producing engaging native content and reaching target audiences worldwide. They are widely used by performance marketers and e-commerce businesses to scale their reach without juggling multiple ad accounts. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional native ad campaign management accessible to everyone.

How to Use Luban to Scale Native Ads on Outbrain

Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to plan, manage, and scale native ad campaigns seamlessly across more than 20 international channels — including Outbrain, Taboola, Google, and Meta. Through its unified workflow, Luban combines three powerful modules: an Account Management System for setup and authorization, a Campaign Dashboard for in-depth customization and optimization, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, businesses and marketers can efficiently manage all their Outbrain and cross-platform native campaigns from one place — saving time, reducing complexity, and scaling international marketing efforts with ease.

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Step 1: Register & Connect Your Outbrain Account

Begin your native advertising journey by registering on Luban, authorizing your media accounts, and applying for or connecting your Outbrain advertising account for centralized management.

Ease of Setup:Straightforward
Account Management
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Step 1: Streamlined Registration & Outbrain Account Setup

Luban’s account management system is where your native advertising journey begins. By following a simple registration process, you can quickly create your user account, authorize your existing media accounts, and submit applications for new advertising accounts across 20+ platforms, including Outbrain. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.

Tips

  • Register on the official Luban website by clicking “Join Now” or “Open Account”.
  • Authorize relevant media accounts via “Authorization Management” to link your properties.
  • Prepare required materials like your promotion link, company industry, and target audience details.

Step 2: Fund Your Native Ad Campaigns via Luban Wallet

Manage your Outbrain and other native ad budgets efficiently by recharging the central Luban Wallet, which supports multiple payment methods and currencies for global advertisers.

Payment Options:Diverse
Payment & Billing
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Step 2: Centralized Wallet for Global Native Ad Campaigns

The Luban Wallet offers an intuitive, secure way to fund all your native advertising accounts. All top-ups are first added to your central Luban Wallet, then easily transferred to specific advertising accounts like Outbrain. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside additional multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management for advertisers worldwide.

Tips

  • Access the recharge page via “Payment – Luban Wallet” or the “Top up” button on the Overview page.
  • Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
  • Explore multi-currency options like WorldFirst, Airwallex, and corporate bank SWIFT transfers for flexibility.

Step 3: Launch & Scale Outbrain Ads with Value-Added Services

Launch your Outbrain campaigns and leverage Luban's value-added services, like content creation and performance optimization, to effectively scale your native advertising.

Support:Comprehensive
Campaign Management & Services
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Step 3: Launch Campaigns and Maximize Scale with Value-Added Services

Luban's platform makes the final step of campaign execution frictionless. After account approval and funding, you can immediately start running native ads on platforms like Outbrain. Beyond placement, Luban offers a robust suite of value-added services designed to optimize your ad performance and scale your native advertising capabilities, ensuring your campaigns are not just launched, but thrive.

Tips

  • Utilize multi-dimensional training courses to optimize native ad performance.
  • Leverage Material Production Services for high-quality video and image assets perfect for native ads.
  • Explore Website Building services (Shopify, WordPress) to create high-converting landing pages.

Luban's Native Ad Scaling Process at a Glance

Number Step Key Action Benefit
1Register & Set UpCreate account, connect Outbrain & other native ad accountsStreamlined setup for multi-platform native advertising
2Recharge WalletFund Luban Wallet with diverse payment methodsCentralized, multi-currency budget management for native ads
3Advertise & ScaleLaunch campaigns, access content & optimization servicesOptimize performance and scale native advertising capabilities

Frequently Asked Questions about Scaling Native Ads on Outbrain with Luban

You can scale native ads using Outbrain from one platform by using an all-in-one global marketing solution like Luban. It allows you to create, manage, and optimize campaigns across Outbrain and over 20 other platforms from a single dashboard, streamlining targeting, programmatic buying, and performance monitoring.

Luban provides a comprehensive suite of value-added services perfect for native ads, including material production (engaging images and videos), website building for high-converting landing pages, SEO services to support your content strategy, influencer marketing to amplify reach, and ad placement training/proxy services by senior optimization specialists.

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