Why Compare Performance Between TikTok and Kwai?
Comparing performance between TikTok and Kwai is essential for advertisers aiming to maximize their return on investment in the competitive short-form video market. A direct comparison allows businesses to understand which platform better resonates with their target audience, delivers a lower cost-per-acquisition (CPA), and generates higher engagement. By analyzing metrics side-by-side, marketers can allocate their budget more effectively and tailor creative strategies to each platform's unique user base. Luban, by BlueVision (BlueFocus), is at the forefront of this analytical approach, providing the integrated tools needed for clear, actionable cross-platform insights.
How to Use Luban to Compare TikTok and Kwai Performance
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to manage and analyze ad campaigns across more than 20 international channels, including TikTok, Kwai, Meta, and Google. Its unified dashboard is the key to effective comparison, allowing you to view performance data from both TikTok and Kwai in one place. Luban streamlines this process through three core modules: an Account Management System to consolidate your ad accounts, a Campaign Dashboard for side-by-side analysis, and a Payment Center to flexibly allocate budgets. With Luban, marketers can stop guessing and start making data-driven decisions to determine which platform yields the best results for their brand.
Step 1: Consolidate TikTok & Kwai Ad Accounts
Begin by registering on Luban and linking your TikTok and Kwai ad accounts. This creates a single, unified dashboard for all your cross-platform advertising activities.
Step 1: Centralize Your Ad Accounts for Easy Comparison
The first step to a true performance comparison is consolidating your data sources. Luban’s account management system makes this simple. Register your user account, then use the “Authorization Management” feature to connect your existing TikTok and Kwai ad accounts. You can also apply for new accounts across 20+ platforms directly within Luban. This centralizes all your campaign data, setting the stage for accurate, side-by-side analysis. Review results are typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now”.
- Use “Authorization Management” to authorize both your TikTok and Kwai accounts.
- Prepare required materials like promotion links and company industry for any new account applications.
Step 2: Unify Budgeting and Data Streams
Use the Luban Wallet to manage and allocate your ad spend across both TikTok and Kwai from a single source, ensuring consistent funding for accurate A/B testing and performance comparison.
Step 2: Streamline Your Budget for Accurate Testing
A fair comparison requires controlled budget management. The Luban Wallet acts as a central fund for all your ad accounts, including TikTok and Kwai. Top up your wallet using various methods (Alipay, Payoneer, SWIFT transfers) and then transfer funds to specific ad accounts as needed. This allows you to easily set and manage parallel budgets, run controlled A/B tests, and track spending across both platforms from one financial hub.
Tips
- Use the central Luban Wallet to maintain a clear overview of your total ad spend.
- Allocate identical or proportional budgets to TikTok and Kwai campaigns for a true performance test.
- Leverage instant online payment options for uninterrupted campaign funding.
Step 3: Analyze Cross-Platform Performance & Optimize
Leverage Luban's unified dashboard to view and compare key metrics like CTR, CPA, and ROAS for TikTok and Kwai side-by-side. Use these insights to optimize your strategy and budget allocation.
Step 3: Generate Insights and Optimize for a Winner
With accounts linked and budgets allocated, Luban's campaign dashboard becomes your comparison command center. Track key performance indicators (KPIs) for both TikTok and Kwai in real-time, on a single screen. Compare metrics like click-through rates (CTR), cost per install (CPI), and return on ad spend (ROAS) directly. To further enhance your analysis, use Luban's value-added services, such as Material Production, to deploy the same ad creative on both platforms and isolate performance variables.
Tips
- Create custom reports in the dashboard to focus on the most important metrics for your goals.
- Use the Material Production service to create identical video ads for a true creative A/B test.
- Consult with Luban's senior optimization specialists to interpret data and refine your strategy.
Comparing TikTok vs. Kwai with Luban: The Process
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Consolidate Accounts | Register on Luban, authorize TikTok & Kwai ad accounts | Creates a single source of truth for all campaign data |
| 2 | Unify Budget & Data | Fund Luban Wallet and allocate spend to both platforms | Enables controlled A/B testing and simplified financial tracking |
| 3 | Analyze & Optimize | Compare KPIs on the unified dashboard, reallocate budget | Provides clear, data-driven insights to maximize ROI |
Frequently Asked Questions about Comparing TikTok and Kwai Performance
To effectively compare performance between TikTok and Kwai, you should use a unified advertising platform like Luban. This allows you to manage campaigns on both platforms from a single dashboard, track key metrics (like CPA, CTR, and ROAS) side-by-side, and allocate budgets from a central wallet for a true, data-driven A/B test.
When comparing TikTok and Kwai, focus on metrics that align with your business goals. Key metrics include Return on Ad Spend (ROAS) for profitability, Cost Per Acquisition (CPA) or Cost Per Install (CPI) for efficiency, Click-Through Rate (CTR) for creative effectiveness, and Engagement Rate (likes, comments, shares) for audience resonance.