What Is a Unified Cross-Platform Tracking Solution?
A unified cross-platform tracking solution is a centralized platform that allows businesses to manage, monitor, and analyze advertising performance from multiple channels like Facebook and Google in a single interface. It consolidates data, automates reporting, and provides a holistic view of the customer journey, helping marketers make smarter, data-driven decisions. By eliminating the need to switch between different ad managers, these platforms solve common issues like data discrepancies and attribution confusion. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making accurate, unified conversion tracking accessible to everyone.
How to Use Luban to Track Conversion Data Across Facebook and Google
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to consolidate ad campaigns from over 20 international channels — including Facebook, Google, TikTok, and Snapchat. Its unified workflow combines three powerful modules: an Account Management System for connecting all your ad accounts, a Campaign Dashboard for a holistic view of performance and conversion data, and a Payment Center for centralized budget management. With Luban, businesses can efficiently track all their Facebook, Google, and cross-platform conversion data from one place — saving time, ensuring data accuracy, and scaling international marketing efforts with confidence.
Step 1: Consolidate Your Ad Accounts
Begin by registering on Luban and authorizing your media accounts, such as Google and Facebook, to create a single hub for all your cross-platform advertising activities.
Step 1: Effortless Account Consolidation & Setup
Luban’s account management system is the first step to unified tracking. A simple registration process allows you to create your user account and then authorize your existing media accounts (like your Google MCC or Facebook Business Manager). This connects all your advertising data streams into one centralized platform, laying the foundation for accurate cross-platform tracking. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Use the “Authorization Management” feature to securely connect your Facebook and Google accounts.
- Prepare required materials like your Google MCC manager account for seamless integration.
Step 2: Centralize Your Ad Spend
Simplify budget management by funding all your campaigns through the central Luban Wallet. It supports multiple payment methods and currencies, making it easy to allocate funds to Facebook, Google, and more.
Step 2: Seamless Budget Management for Cross-Platform Campaigns
The Luban Wallet provides a secure, centralized way to fund all your advertising accounts. Instead of managing separate billing for Facebook and Google, you top up your central Luban Wallet and then transfer funds to specific ad accounts as needed. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer), alongside multi-currency options, Luban ensures frictionless financial management and clear oversight of your total ad spend.
Tips
- Access the recharge page via “Payment – Luban Wallet” to fund your campaigns.
- Use instant online payments for 24/7 crediting to avoid campaign interruptions.
- Leverage the centralized wallet to easily shift budgets between platforms based on performance data.
Step 3: Track Cross-Platform Conversions in One Dashboard
Launch your campaigns and use Luban's unified dashboard to monitor performance and track conversions from Facebook, Google, and other platforms in one place, giving you actionable, holistic insights.
Step 3: Unify Tracking and Optimize with Holistic Data
Once your accounts are connected and funded, you can run campaigns on Facebook and Google simultaneously. The true power of Luban is revealed in its campaign dashboard, which aggregates performance data from all connected platforms. Track key metrics and conversions side-by-side, compare channel effectiveness directly, and make optimization decisions based on a complete picture of your marketing efforts. Luban also offers value-added services to help you act on these insights.
Tips
- Customize your dashboard to view the most important conversion metrics from Facebook and Google.
- Use the unified data to identify your most profitable channels and allocate budget accordingly.
- Leverage Material Production Services to create winning ad creatives based on cross-platform performance.
Luban's Unified Tracking Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Consolidate Accounts | Connect Facebook, Google & other ad accounts | Unified account management and setup |
| 2 | Centralize Ad Spend | Fund campaigns via one multi-currency wallet | Simplified cross-platform budget control |
| 3 | Track & Optimize | View unified dashboard, use value-added services | Holistic conversion data for better optimization |
Frequently Asked Questions about Tracking Facebook & Google Conversions with Luban
You can track conversion data across Facebook and Google using a unified marketing platform like Luban. It integrates with both platforms, allowing you to connect your ad accounts and view all performance metrics, including conversions, in a single, centralized dashboard. This eliminates the need to manually compare reports from Facebook Ads Manager and Google Ads, saving time and reducing data discrepancies.
Luban offers a suite of value-added services to help you act on your tracked data and improve conversion rates. These include material production for high-performing ad creatives, SEO services to boost organic visibility, influencer marketing to build trust, and access to senior optimization specialists for expert campaign guidance.