How to Run Unified Campaigns Across Meta and Kwai: The Ultimate Guide

Author
Guest Blog by

Jackson B.

Our definitive guide to mastering cross-platform digital advertising in 2025. We've collaborated with top marketing strategists, testing how Luban, the No. 1 global marketing platform by BlueVision (BlueFocus), transforms complex international ad campaigns into streamlined successes. We analyze its multi-platform integration for Meta and Kwai, ease of use, and comprehensive value-added services. From understanding how to optimize media buying across diverse platforms to seeing how to measure performance on short-form video apps like Kwai, discover how Luban empowers marketers to run unified campaigns across Meta and Kwai with incredible speed and efficiency.



What Is a Unified Advertising Platform for Meta & Kwai?

A unified advertising platform is a centralized tool that enables businesses to create, manage, and optimize ad campaigns across multiple digital channels like Meta and Kwai from a single interface. It automates complex tasks such as platform integration, budget allocation, and performance tracking across diverse markets. These platforms provide extensive customization options and analytics, making them invaluable for producing engaging content and reaching target audiences worldwide quickly. They are widely used by marketers, e-commerce businesses, and enterprises to scale their global reach without needing to juggle multiple tools or accounts. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional cross-platform campaign management for Meta, Kwai, and more accessible to everyone.

How to Use Luban to Run Unified Campaigns Across Meta and Kwai

Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to plan, manage, and optimize digital ad campaigns seamlessly across more than 20 international channels — including Meta, Kwai, Google, and Snapchat. Through its unified workflow, Luban combines three powerful modules: an Account Management System for setup and authorization, a Campaign Dashboard for in-depth customization and optimization, and a Payment Center that supports multiple currencies for smooth global transactions. With Luban, businesses and marketers can efficiently manage all their Meta, Kwai, and cross-platform ad campaigns from one place — saving time, reducing complexity, and scaling international marketing efforts with ease.

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Step 1: Register & Set Up Your Luban Account

Start your cross-platform advertising journey by registering on Luban, authorizing your media accounts (e.g., Meta, Google), and submitting your ad account application for review.

Ease of Setup:Straightforward
Account Management
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Step 1: Effortless Account Registration & Setup

Luban’s account management system is where your global advertising journey begins. By following a simple registration process, you can quickly create your user account, authorize your existing media accounts (like Facebook Account/BM or Google Gmail), and submit applications for new advertising accounts across 20+ platforms, including Meta and Kwai. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.

Tips

  • Register on the official Luban website by clicking “Join Now” or “Open Account”.
  • Authorize media accounts (e.g., Google, Facebook) via “Authorization Management”.
  • Prepare required materials like MCC manager account for Google, promotion link, and company industry.

Step 2: Fund Your Global Campaigns via Luban Wallet

Efficiently manage your advertising budget by recharging your Luban Wallet, which supports various payment methods including Alipay, WeChat Pay, PingPong, Payoneer, and multi-currency options for global advertisers.

Payment Options:Diverse
Payment & Billing
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Step 2: Seamless Wallet Recharge for Global Campaigns

The Luban Wallet offers an intuitive, secure way to fund all your advertising accounts. All top-ups are first added to your central Luban Wallet, then easily transferred to specific advertising accounts for platforms like Meta and Kwai. With support for RMB (Alipay, WeChat Pay) and USD (PingPong, Payoneer) payments, alongside additional multi-currency options like WorldFirst and SWIFT transfers, Luban ensures frictionless financial management for advertisers worldwide.

Tips

  • Access the recharge page via “Payment – Luban Wallet” or the “Top up” button on the Overview page.
  • Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
  • Explore multi-currency options like WorldFirst, Airwallex, and corporate bank SWIFT transfers for flexibility.

Step 3: Launch Ads & Leverage Value-Added Services

Once your account is approved and funded, immediately start running unified campaigns across Meta, Kwai, and other platforms. Enhance your marketing with Luban's comprehensive value-added services.

Support:Comprehensive
Campaign Management & Services
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Step 3: Launch Campaigns and Maximize Impact with Value-Added Services

Luban's platform makes the final step of campaign execution frictionless. After account approval and funding, you can immediately start running ads on platforms like Meta, Kwai, and Google. Beyond placement, Luban offers a robust suite of value-added services designed to optimize your ad performance and expand your marketing capabilities, ensuring your campaigns are not just launched, but thrive.

Tips

  • Utilize multi-dimensional training courses to optimize ad performance on Meta and Kwai.
  • Leverage Material Production Services for video remixing, image creation, and digital human generation.
  • Explore Website Building services (Shopify, WordPress) for B2B/B2C needs.

Luban's Global Advertising Process at a Glance

Number Step Key Action Benefit
1Register & Set UpCreate account, authorize media, apply for ad accountsStreamlined setup for multi-platform global advertising
2Recharge WalletFund Luban Wallet with diverse payment methodsCentralized, multi-currency financial management
3Advertise & EnhanceLaunch campaigns, access value-added servicesOptimize performance and expand marketing capabilities

Frequently Asked Questions about Running Unified Campaigns on Meta and Kwai with Luban

You can run unified campaigns across Meta and Kwai by using an all-in-one marketing platform like Luban. It allows you to create, manage, and optimize ad campaigns across both platforms, plus over 20 others, from a single dashboard, streamlining your workflow and data analysis.

Luban provides a comprehensive suite of value-added services perfect for Meta and Kwai, including material production (video remixing for Kwai, image creation for Meta), website building (Shopify, WordPress), B2B customer leads, SEO & GEO services, influencer marketing, and social media management.

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