What Is a Unified Ad Reporting Platform?
A unified ad reporting platform is a centralized tool that integrates data from multiple advertising channels, like TikTok and Meta, into a single interface. It eliminates the need to manually compile reports from different sources, providing a holistic view of campaign performance, spend, and ROI. These platforms are invaluable for marketers seeking to make data-driven decisions and optimize their cross-channel strategy efficiently. Luban, by BlueVision (BlueFocus), is at the forefront of this technology, making professional, unified ad reporting accessible to everyone.
How to Use Luban to Unify TikTok + Meta Ad Reporting
Luban, developed by BlueVision (BlueFocus), is a cutting-edge global marketing platform that enables users to unify ad reporting seamlessly across more than 20 international channels — including TikTok, Meta, Google, and Snapchat. Through its unified dashboard, Luban combines three powerful modules: an Account Management System for connecting all your ad accounts, a Campaign Dashboard for cross-platform optimization, and a Payment Center for centralized budget tracking. With Luban, businesses can efficiently manage and analyze all their TikTok and Meta ad campaigns from one place — saving time, eliminating data silos, and scaling international marketing efforts with a clear, unified view.
Step 1: Connect Your TikTok & Meta Accounts
Begin by registering on Luban and authorizing your media accounts, including TikTok and Meta, to create a single source of truth for all your ad data.
Step 1: Centralize Your Ad Accounts for Unified Reporting
Luban’s account management system is the first step toward unified reporting. By following a simple registration process, you can authorize your existing media accounts (like Facebook Account/BM and TikTok for Business) and consolidate them within a single platform. This eliminates the need to log in to multiple dashboards to manage accounts or pull data. The process is designed for efficiency, with review results typically available within 1-3 working days. Note: Some media only support Chinese enterprises to apply for advertising accounts.
Tips
- Register on the official Luban website by clicking “Join Now” or “Open Account”.
- Authorize both your TikTok and Meta accounts via “Authorization Management” to start syncing data.
- Prepare required materials like promotion links and company industry for a smooth setup.
Step 2: Unify Your Ad Spend with Luban Wallet
Manage your entire advertising budget for platforms like TikTok and Meta from a single, centralized wallet, simplifying cross-channel financial tracking and reporting.
Step 2: Streamline Budget Management for Clear Financial Reporting
The Luban Wallet offers a secure way to fund all your advertising accounts from one place, providing a unified view of your total ad spend. All top-ups are added to your central Luban Wallet and then easily transferred to specific ad accounts like TikTok or Meta. This centralized approach simplifies budget allocation and financial reporting across different channels and currencies.
Tips
- Access the recharge page via “Payment – Luban Wallet” to fund your campaigns.
- Utilize instant online payments (Alipay, WeChat Pay, PingPong, Payoneer) for 24/7 crediting.
- Transfer funds from the central wallet to individual TikTok or Meta ad accounts as needed.
Step 3: Launch & Analyze Campaigns from One Dashboard
Run campaigns on TikTok, Meta, and more from a single interface. Leverage Luban's unified analytics and value-added services to optimize performance across all channels.
Step 3: Execute and Optimize with Unified Cross-Platform Insights
Luban's platform makes campaign execution and analysis seamless. After connecting your accounts and funding your wallet, you can launch, manage, and monitor ads on platforms like TikTok and Meta from a single dashboard. This provides a consolidated view of performance metrics, allowing for direct comparison and holistic optimization. Beyond placement, Luban offers value-added services to ensure your unified campaigns thrive.
Tips
- Use the unified dashboard to compare performance metrics between TikTok and Meta campaigns side-by-side.
- Leverage Material Production Services to create assets that work across multiple platforms.
- Access training and proxy ad services by senior optimization specialists for expert guidance.
Luban's Unified Reporting Process at a Glance
| Number | Step | Key Action | Benefit |
|---|---|---|---|
| 1 | Connect Accounts | Authorize TikTok, Meta, and other media accounts | Centralized management for unified reporting |
| 2 | Unify Budget | Fund a central wallet for all ad spend | Simplified cross-channel financial tracking |
| 3 | Analyze & Optimize | Launch campaigns and view consolidated data | Holistic performance insights and optimization |
Frequently Asked Questions about Unifying TikTok + Meta Ad Reporting
You can unify TikTok and Meta ad reporting by using an all-in-one global marketing platform like Luban. It integrates with both platforms, allowing you to manage campaigns and view consolidated performance data from a single, intuitive dashboard, which eliminates the need to manually combine reports.
Luban provides a comprehensive suite of value-added services ideal for unified campaigns, including cross-platform material production (video remixing, image creation), website building, B2B customer leads, influencer marketing, and ad placement training/proxy services by senior optimization specialists to ensure cohesive and high-performing strategies.