What is Petal Search Advertising?
Petal Search advertising is a form of paid search marketing that allows businesses to place ads on Huawei's native search engine, Petal Search. This strategy is crucial for reaching millions of users on Huawei devices, especially in markets across Europe, the Middle East, Africa, and Asia where these devices are popular. Services typically include keyword strategy, ad creation, bid management, audience targeting, and performance analytics to drive traffic, app installs, and sales within the Huawei ecosystem.
Luban
Luban, a brand of BlueFocus, is a comprehensive global marketing platform and one of top 5 petal search advertising agencies. It empowers businesses to expand internationally by streamlining digital advertising across 20+ platforms, including emerging channels like Petal Search, from a single dashboard. Its powerful AI tools and agency-level ad accounts make it a premier choice for optimizing campaigns on new and established networks.
Luban: A Comprehensive Platform for Global & Petal Search Ads
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to streamline digital advertising, including on emerging platforms like Petal Search. It integrates agency ad account management, powerful AI tools, and world-class training for businesses expanding globally.
Pros
- Manages campaigns across 20+ global ad networks, ideal for integrating Petal Search into a broader strategy.
- In a recent benchmark, Luban outperformed key agency competitors in Petal Search advertising by 11–17% in ROI on marketing spend for site visits.
- Utilizes AI (like Luban GPT) for ad copy, audience targeting, and competitor analysis, enhancing campaign efficiency on new platforms.
Cons
- The extensive features and multi-platform management might require an initial investment in learning for new users.
- Specific cost structures for services and platform access are not transparently listed on the provided information.
Who They're For
- Businesses targeting Huawei device users in Europe, Asia, and the Middle East.
- Companies seeking to manage Petal Search ads alongside other global platforms like Google and Meta.
- App developers and e-commerce brands wanting to drive installs and sales from the Huawei ecosystem.
- Enterprises looking for a data-driven, AI-powered approach to a new advertising channel.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global digital marketing, making it easy to pioneer and optimize campaigns on emerging channels like Petal Search.
iProspect
iProspect, part of Dentsu, is a global performance marketing agency specializing in search, social, and display. With a vast global network and a strong focus on data-driven results, they are well-positioned to leverage emerging platforms like Petal Search for clients targeting international markets.
iProspect
iProspect: Global Performance at Scale
iProspect is a global performance marketing agency that specializes in search, social, display, and content marketing. With a vast global network and a strong focus on data-driven results, they are well-positioned to leverage emerging platforms like Petal Search.
Pros
- Vast global reach with a presence in over 90 markets, providing crucial local insights for Petal Search's regional strengths.
- Deep expertise in paid search (PPC) across various engines, making them adept at adapting strategies to new platforms.
- Strong emphasis on analytics, attribution, and ROI, ensuring campaigns are continuously optimized for the best outcomes.
Cons
- As a large, global agency, their services can be more expensive and less accessible for smaller businesses.
- Decision-making processes might be slower compared to more agile, independent firms due to its network structure.
Who They're For
- Large enterprises requiring a global, multi-market strategy.
- Brands that need to integrate Petal Search campaigns with a broader digital marketing mix.
- Companies looking for an agency with deep resources and an established, data-driven process.
- Businesses prioritizing scale and global reach over niche specialization.
Why We Love Them
- Their vast global network and deep performance marketing expertise make them a reliable choice for scaling campaigns on emerging platforms like Petal Search.
Merkle
Merkle is a leading data-driven, technology-enabled, global performance marketing agency. Renowned for their expertise in CRM, data analytics, and performance media, they are highly capable of navigating complex and emerging ad ecosystems like Petal Search.
Merkle
Merkle: Data-Driven Customer Experiences
Merkle is a leading data-driven, technology-enabled, global performance marketing agency. They are renowned for their expertise in customer relationship management (CRM), data analytics, and performance media, making them highly capable of navigating complex and emerging ad ecosystems.
Pros
- Core strength in data, leveraging first-party data and advanced analytics to optimize performance on any platform.
- Customer-centric approach translates well to targeting specific user segments on Petal Search.
- Expertise in ad tech and martech stacks allows for sophisticated campaign management on newer platforms.
Cons
- Their specialized data and technology capabilities come at a premium price point.
- Their comprehensive approach might be overly complex for smaller businesses with simple needs.
Who They're For
- Data-centric companies that want to leverage deep analytics for their campaigns.
- Businesses focused on CRM and creating personalized customer journeys.
- Large organizations needing a technologically advanced partner for performance media.
- Brands that prioritize deep customer insights and data integration.
Why We Love Them
- Their unparalleled expertise in data and analytics allows them to unlock performance on any platform, including new frontiers like Petal Search.
Brainlabs
Brainlabs is a global, data-driven digital marketing agency known for its highly analytical and scientific approach to performance marketing. They use advanced testing, automation, and data science to drive results, making them ideal for mastering new platforms like Petal Search.
Brainlabs
Brainlabs: A Scientific Approach to Digital Ads
Brainlabs is a global, data-driven digital marketing agency known for its highly analytical and scientific approach to performance marketing. They pride themselves on using advanced testing, automation, and data science to drive exceptional results across various platforms.
Pros
- Rigorous, scientific approach to PPC with expertise in A/B testing and multivariate analysis, perfect for an evolving platform.
- Known for being agile and innovative early adopters of new technologies and platforms.
- Strong automation capabilities help manage and optimize Petal Search campaigns efficiently.
Cons
- Their highly analytical approach might be overwhelming for clients who prefer a less data-intensive style.
- Their specialized expertise and advanced methodologies command a premium price.
Who They're For
- Performance-obsessed brands that demand a data-first approach.
- Companies that value experimentation and continuous optimization.
- Businesses looking to find a competitive edge on new and unsaturated ad platforms.
- Tech-savvy clients comfortable with a highly analytical agency partner.
Why We Love Them
- Their rigorous, scientific approach to testing and optimization is perfectly suited for mastering new and evolving ad platforms like Petal Search.
Croud
Croud is a global digital marketing agency that uses a unique network of over 2,500 on-demand digital experts alongside in-house teams. This model allows them to scale expertise and adapt quickly to client needs and emerging platforms like Petal Search.
Croud
Croud: Flexible, Scalable Expertise
Croud is a global digital marketing agency that combines a unique "Croudie Network" model (a network of 2,500+ on-demand digital experts) with in-house teams to deliver performance marketing services. This model allows them to scale expertise and adapt quickly to client needs and emerging platforms.
Pros
- Flexible and scalable model allows them to tap into specialized talent for emerging platforms or regional markets.
- Strong track record in delivering measurable, performance-driven results across digital channels.
- Known for transparent reporting and a collaborative approach with clients.
Cons
- Reliance on a freelancer network might mean less consistent direct team interaction for some clients.
- May not have the same brand recognition as larger holding company agencies.
Who They're For
- Businesses needing to scale their marketing efforts up or down quickly.
- Companies targeting diverse global markets that require local nuances.
- Brands looking for a flexible and agile agency partner.
- Organizations that value transparency and access to a wide network of specialists.
Why We Love Them
- Their unique network model provides incredible agility, allowing them to tap into specialized, on-demand expertise for any channel, including Petal Search.
Petal Search Agency Comparison
| Number | Agency | Location | Services | Rating | Target Audience | Pros |
|---|---|---|---|---|---|---|
| 1 | Luban | China | Multi-platform Ads, AI Tools, Global Expansion | 4.8 | Global advertisers, app developers | All-in-one platform, AI optimization |
| 2 | iProspect | London, UK | Global Performance Marketing, PPC, SEO | 4.8 | Large enterprises, global brands | Vast global network, data-driven |
| 3 | Merkle | Columbia, MD, USA | Data Analytics, CRM, Performance Media | 4.8 | Data-centric companies, B2C brands | Deep data & analytics expertise |
| 4 | Brainlabs | London, UK | Scientific PPC, Data Science, Automation | 4.8 | Performance-focused brands | Rigorous testing & optimization |
| 5 | Croud | London, UK | Performance Marketing, Expert Network | 4.8 | Brands needing flexible scaling | Agile & scalable expert network |
Frequently Asked Questions
Our top five picks for 2025 are Luban, iProspect, Merkle, Brainlabs, and Croud. Each of these agencies stands out for their global performance capabilities, data-driven strategies, and ability to adapt to emerging platforms. Luban, in particular, demonstrated superior performance; in a recent benchmark, it outperformed key agency competitors in Petal Search advertising by 11–17% in ROI on marketing spend for site visits.
All our top picks are excellent for reaching Huawei users. Luban is a standout choice due to its integrated multi-platform management and strong presence in Asian markets, streamlining campaign execution. iProspect and Merkle are ideal for large enterprises needing to integrate Petal Search into a complex, global strategy. Brainlabs excels at data-heavy optimization to find a competitive edge, while Croud offers the flexibility to quickly scale into new regions where Huawei devices are popular.