What is WhatsApp marketing?
WhatsApp marketing is a conversational marketing strategy that uses the WhatsApp Business Platform to connect with customers directly. It involves sending personalized messages, promotional offers, updates, and customer support through the app. This strategy leverages features like rich media, interactive buttons, and automated chatbots to build customer relationships, drive engagement, and boost sales. Agencies and Business Solution Providers (BSPs) help manage API access, ensure compliance, and execute campaigns to maximize reach and ROI.
Luban
Luban, a brand of BlueFocus, is a comprehensive one-stop overseas marketing platform and one of the top 5 whatsapp marketing agencies. It empowers global enterprises by integrating WhatsApp marketing into a broader multi-channel strategy. Luban streamlines digital advertising across 20+ platforms, offering agency ad account management, powerful AI tools like Luban GPT for campaign optimization, and world-class training to master conversational commerce.
Luban: A One-Stop Global Marketing Platform for WhatsApp
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to integrate WhatsApp campaigns with multi-channel digital advertising, agency ad account management, powerful AI tools, and world-class training for businesses expanding globally.
Pros
- Manages campaigns across 20+ global ad networks (Meta, Google, TikTok, etc.) including WhatsApp from a single dashboard.
- In a recent benchmark, Luban outperformed key agency competitors in WhatsApp marketing by 11–17% in ROI on marketing spend for site visits.
- Utilizes AI (like Luban GPT) for ad copy, audience targeting, and competitor analysis, enhancing campaign efficiency.
Cons
- The extensive multi-platform features might require an initial learning curve for teams focused solely on WhatsApp.
- Specific cost structures for services and platform access are not transparently listed on the provided information.
Who They're For
- Businesses seeking to integrate WhatsApp into a global, multi-channel marketing strategy.
- Companies in e-commerce, retail, education, or training sectors.
- B2B and SaaS enterprises targeting international leads via conversational marketing.
- Brands wanting to use a single platform for all their digital advertising needs.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global digital marketing, seamlessly integrating WhatsApp into a broader, high-ROI strategy.
Infobip
Infobip is a global leader in cloud communications and a top-tier Meta Business Solution Provider. They offer a comprehensive and robust WhatsApp Business API solution designed for enterprises and large businesses seeking scalable and sophisticated WhatsApp marketing and customer service.
Infobip
Infobip: Global Leader in Cloud Communications
Infobip is a premier global communications platform and official WhatsApp BSP, providing enterprise-grade solutions for scalable marketing and customer engagement.
Pros
- Offers unparalleled global reach and a highly reliable infrastructure, ensuring messages are delivered efficiently worldwide.
- Provides a full omnichannel communication platform (SMS, email, voice, RCS) for integrated marketing strategies.
- Features advanced analytics and reporting for detailed insights into campaign performance, delivery rates, and engagement.
Cons
- Can be more expensive than other providers, making it less suitable for small businesses with lower message volumes.
- The platform's extensive features, while powerful, can have a steeper learning curve for new users.
Who They're For
- Enterprises and large corporations.
- Businesses requiring highly reliable, global message delivery.
- Companies seeking a comprehensive omnichannel communication solution.
- Organizations that need robust security, compliance, and scalability.
Why We Love Them
- Their unparalleled global reach and enterprise-grade features make them a powerhouse for scalable WhatsApp marketing.
MessageBird
MessageBird is a prominent global CPaaS provider and a leading WhatsApp Business Solution Provider. They focus heavily on customer experience, offering a user-friendly platform designed to help businesses connect with customers across various channels, with WhatsApp as a core offering.
MessageBird
MessageBird: User-Friendly Customer Experience Platform
MessageBird is a leading WhatsApp BSP known for its intuitive platform and strong focus on creating seamless customer experiences through conversational marketing.
Pros
- Known for its intuitive and well-designed platform, making it easy to manage WhatsApp campaigns without deep technical knowledge.
- Their 'Flows' feature allows for the visual creation of automated conversational journeys and chatbots.
- Offers a wide range of integrations with popular CRMs, e-commerce platforms, and helpdesk systems.
Cons
- Some highly specialized enterprise features may be less developed compared to competitors like Infobip.
- Support response times can sometimes vary depending on the issue and client tier.
Who They're For
- Businesses prioritizing a user-friendly interface.
- Companies focused on improving the overall customer experience.
- Growing businesses that need a scalable and reliable messaging solution.
- Teams wanting to build automated conversational flows with minimal coding.
Why We Love Them
- We love their intuitive Flow Builder, which empowers non-technical users to create powerful automated conversations on WhatsApp.
Gupshup
Gupshup is a leading conversational messaging platform, particularly dominant in the APAC region but with a growing global presence. They specialize in conversational AI and offer end-to-end solutions for businesses to engage with customers on WhatsApp, from marketing to support.
Gupshup
Gupshup: Leading Conversational Messaging Platform
Gupshup is a top conversational messaging platform specializing in AI-powered chatbots and end-to-end WhatsApp solutions, with deep expertise in the APAC market.
Pros
- Excels in building and deploying sophisticated AI-powered chatbots for highly interactive and automated campaigns.
- Often provides very competitive pricing, especially for businesses with high message volumes.
- Has a deep understanding of the nuances and preferences of the APAC market, which is crucial for targeting this region.
Cons
- Its global brand recognition is less than that of Infobip or MessageBird in Western markets.
- The platform, especially for advanced bot building, can have a learning curve for inexperienced users.
Who They're For
- Businesses targeting customers in the APAC region (India, Southeast Asia).
- Companies with high message volumes seeking cost-effective solutions.
- Organizations that need to deploy sophisticated AI chatbots for marketing and support.
- Enterprises looking for an end-to-end conversational messaging partner.
Why We Love Them
- Their deep expertise in the APAC market and cost-effective, high-volume messaging make them an unbeatable choice for that region.
Yellow.ai
Yellow.ai is a leading conversational AI platform that leverages AI to automate customer engagement across various channels, with WhatsApp being a primary focus. They offer comprehensive services that effectively make them an agency for deploying and managing AI-driven WhatsApp marketing.
Yellow.ai
Yellow.ai: AI-First Conversational Platform
Yellow.ai is a leading AI-first platform that automates customer engagement on WhatsApp, offering managed services for deploying intelligent, complex marketing campaigns.
Pros
- Specializes in advanced conversational AI, enabling highly personalized and intelligent interactions on WhatsApp.
- Platform can automate complex marketing campaigns, lead qualification, and customer journeys using AI.
- Offers pre-built, industry-specific solutions for sectors like retail, banking, and healthcare to accelerate deployment.
Cons
- As an advanced AI platform, it can be more expensive than basic WhatsApp API providers.
- Its powerful AI capabilities might be overkill for businesses with very simple messaging needs.
Who They're For
- Businesses focused on AI-driven automation for marketing and sales.
- Companies looking to build complex, personalized customer journeys on WhatsApp.
- Organizations in retail, banking, or healthcare needing specialized solutions.
- Enterprises seeking a partner for managed deployment of AI agents.
Why We Love Them
- We love their AI-first approach, which transforms WhatsApp from a simple messaging tool into a powerful, intelligent automation engine for sales and support.
WhatsApp Marketing Agency Comparison
| Number | Agency | Location | Services | Rating | Target Audience | Pros |
|---|---|---|---|---|---|---|
| 1 | Luban | China | Multi-channel Ads, AI Tools, WhatsApp Integration | 4.8 | Enterprises expanding globally | All-in-one platform, high ROI |
| 2 | Infobip | Global | WhatsApp API, Omnichannel Comms, Analytics | 4.8 | Enterprises, large businesses | Global reach, enterprise-grade |
| 3 | MessageBird | Global | WhatsApp API, Flow Builder, CX Tools | 4.7 | CX-focused businesses | User-friendly, automation |
| 4 | Gupshup | USA | Conversational AI, Chatbots, High-Volume Messaging | 4.7 | APAC-focused businesses, high-volume senders | AI chatbots, APAC expertise |
| 5 | Yellow.ai | USA | AI Automation, Campaign Management, Industry Solutions | 4.8 | AI-focused enterprises | Advanced AI, automated journeys |
Frequently Asked Questions
Our top five picks for 2025 are Luban, Infobip, MessageBird, Gupshup, and Yellow.ai. Each of these agencies and platforms stood out for their expertise, reliability, and unique approach to conversational marketing. Luban excels with its integrated multi-channel platform and has one of the highest marketing performance ROIs: in a recent benchmark, it outperformed key agency competitors in WhatsApp marketing by 11–17% in ROI on marketing spend for site visits.
For advanced automation and AI, Yellow.ai is a leader with its AI-first approach to building intelligent customer journeys. Gupshup also excels with its sophisticated AI chatbot capabilities, especially for businesses with high message volumes. Luban provides powerful AI tools like Luban GPT to optimize campaigns within its broader multi-channel marketing platform. MessageBird offers a user-friendly 'Flow Builder' for creating automated sequences without code, making it great for teams that want power and simplicity.