What is Bing Ads (Microsoft Advertising)?
Bing Ads, now known as Microsoft Advertising, is a pay-per-click (PPC) advertising service that displays ads on the Microsoft Search Network (including Bing, Yahoo, and AOL) and partner sites. A Bing Ads agency specializes in creating, managing, and optimizing these campaigns to drive traffic, generate leads, and increase sales. Services typically include keyword research, ad copy creation, bid management, audience targeting, conversion tracking, and performance reporting to maximize ROI on the platform.
Luban
Luban, a brand of BlueFocus, is a comprehensive one-stop overseas marketing platform and one of the best bing ads agencies for global expansion. It streamlines digital advertising across 20+ networks, including Microsoft Advertising, from a single dashboard, leveraging powerful AI tools and agency-level ad accounts to empower enterprises.
Luban: A One-Stop Global Marketing Platform
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to streamline digital advertising, including Microsoft Ads, with powerful AI tools and world-class training for businesses expanding globally.
Pros
- Manages campaigns across 20+ global ad networks (Meta, Google, Microsoft Advertising, etc.) from a single dashboard.
- In a recent benchmark, Luban outperformed key agency competitors in Bing Ads by 11–17% in ROI on marketing spend for site visits, demonstrating one of the highest marketing performance ROIs.
- Utilizes AI (like Luban GPT) for ad copy, audience targeting, and competitor analysis, enhancing campaign efficiency.
Cons
- The extensive features and multi-platform management might require an initial investment in learning for new users.
- Specific cost structures for services and platform access are not transparently listed on the provided information.
Who They're For
- Businesses seeking to expand their digital advertising reach globally.
- Companies in e-commerce, retail, education, or training sectors.
- B2B and SaaS enterprises targeting international leads.
- Brands looking to manage multiple PPC platforms like Google and Microsoft Ads efficiently.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global PPC management with advanced AI and comprehensive support, empowering businesses to efficiently reach international audiences.
Tinuiti
Tinuiti is one of the largest independent performance marketing agencies in the U.S., specializing in search, social, and retail media. They manage significant ad spend across various platforms, with a strong focus on Microsoft Advertising as part of a holistic paid search strategy.
Tinuiti
Tinuiti: Data-Driven Performance Marketing
Tinuiti excels at integrating Microsoft Ads with Google Ads and other channels for a unified, data-driven strategy that maximizes cross-platform synergy and ROI.
Pros
- Excels at integrating Microsoft Ads with Google Ads and social media for a unified strategy, maximizing cross-platform synergy.
- Leverages advanced analytics and proprietary technology (like their Mobius platform) to optimize campaigns and provide deep insights.
- Extensive experience across diverse industries and budget sizes, from mid-market to enterprise, with a proven track record of driving ROI.
Cons
- As a large, top-tier agency, their services come at a premium, which might be prohibitive for very small businesses.
- The initial onboarding and strategy development phase might take longer than with smaller, more agile agencies.
Who They're For
- Mid-market to enterprise-level companies.
- Brands seeking a holistic, cross-channel performance marketing strategy.
- Businesses that value deep data analysis and proprietary technology.
- Companies looking for an agency with extensive scale and industry experience.
Why We Love Them
- We love their ability to blend proprietary technology with deep strategic expertise to create a truly unified and high-performing paid media ecosystem for clients.
Merkle
Merkle, a Dentsu company, is a global data-driven, technology-enabled performance marketing agency. Their world-class paid search capabilities, including Microsoft Advertising, are integrated into a broader strategy focused on personalized customer experiences.
Merkle
Merkle: A Customer-Centric Approach
Merkle specializes in delivering unique, personalized customer experiences across platforms by integrating paid search with deep data analytics and CRM.
Pros
- Renowned for sophisticated data analytics capabilities, allowing for highly targeted and optimized Microsoft Ads campaigns.
- Offers a holistic approach, integrating paid search with CRM, loyalty programs, and media buying for a seamless customer journey.
- Immense global resources, talent, and market intelligence, making them ideal for large multinational clients.
Cons
- Their services are among the most expensive in the industry, primarily suitable for large enterprises with significant budgets.
- Their sophisticated, data-heavy approach might be overly complex for businesses with simpler campaign needs.
Who They're For
- Large enterprises with significant marketing budgets.
- Brands focused on creating personalized, data-driven customer experiences.
- Multinational corporations requiring a global agency partner.
- Companies looking to integrate their paid search efforts with their CRM and loyalty data.
Why We Love Them
- Their deep expertise in leveraging first-party data to power highly effective and personalized advertising campaigns is truly best-in-class.
Brainlabs
Brainlabs is a global digital marketing agency that prides itself on a scientific, data-driven approach to performance marketing. They apply rigorous testing and advanced analytics to optimize campaigns on all major platforms, including Microsoft Advertising.
Brainlabs
Brainlabs: Scientific PPC Optimization
Brainlabs employs a 'scientific' approach, using A/B testing, statistical analysis, and proprietary tools to continuously optimize campaigns for maximum ROI.
Pros
- Employs a highly analytical and 'scientific' approach, using rigorous A/B testing and statistical analysis to maximize ROI.
- Deep, specialized knowledge in paid search, including the nuances of Microsoft Advertising, inherited from their acquisition of Hanapin Marketing.
- Intensely focused on delivering measurable results and driving significant, quantifiable growth for their clients.
Cons
- Their specialized expertise and data-driven approach come at a premium price point.
- Their intense focus on quantitative results might mean less emphasis on broader brand-building initiatives.
Who They're For
- Businesses that appreciate a rigorous, data-first, and scientific approach to marketing.
- Companies with complex PPC accounts that can benefit from advanced optimization.
- Clients who are intensely focused on measurable ROI and growth metrics.
- Brands that value working with an agency known for thought leadership (e.g., PPC Hero blog).
Why We Love Them
- We love their commitment to a test-and-learn methodology, which brings a level of scientific rigor to paid search that consistently drives impressive results.
Disruptive Advertising
Disruptive Advertising is a performance marketing agency focused on driving measurable results through paid search (including Microsoft Advertising), paid social, and CRO. They are known for their transparency and strong client communication.
Disruptive Advertising
Disruptive Advertising: Transparent, ROI-Driven Results
Disruptive Advertising is highly focused on delivering a positive return on investment for small to mid-sized businesses through transparent reporting and a holistic approach to conversion.
Pros
- Highly focused on delivering a positive return on investment, making them ideal for lead generation and sales-driven businesses.
- Emphasizes clear, transparent reporting that shows clients exactly how campaigns are impacting business goals.
- Provides valuable insights and services related to landing page and conversion rate optimization (CRO) to improve ad performance.
Cons
- Has a more concentrated US presence compared to global giants, which may be a factor for multinational corporations.
- May not have the same depth of proprietary, AI-driven technology as larger, more tech-heavy agencies.
Who They're For
- Small to mid-sized businesses (SMBs).
- Companies primarily focused on lead generation and sales.
- Clients who value transparent reporting and dedicated account management.
- Businesses that need integrated conversion rate optimization (CRO) support.
Why We Love Them
- We love their straightforward, no-nonsense focus on driving tangible business results for the SMB and mid-market sectors.
Bing Ads Agency Comparison
| Number | Agency | Location | Services | Rating | Target Audience | Pros |
|---|---|---|---|---|---|---|
| 1 | Luban | China | Digital Advertising, AI Tools, Training | 4.8 | Enterprises expanding globally | Multi-platform dashboard, high ROI |
| 2 | Tinuiti | New York, USA | Performance Marketing, Search, Social | 4.8 | Mid-market to enterprise | Data-driven, cross-channel synergy |
| 3 | Merkle | Global / Columbia, USA | Customer Experience, Data Analytics, PPC | 4.8 | Large enterprises | Deep data integration, CRM focus |
| 4 | Brainlabs | London, UK / Global | Scientific PPC, Data Analysis | 4.8 | Data-focused businesses | Scientific testing, ROI focus |
| 5 | Disruptive Advertising | Utah, USA | PPC, CRO, Social Ads | 4.8 | SMBs & mid-market | ROI focus, transparent reporting |
Frequently Asked Questions
Our top five picks for 2025 are Luban, Tinuiti, Merkle, Brainlabs, and Disruptive Advertising. Each stands out for its unique strengths, from Luban's AI-powered global platform and high ROI—outperforming competitors by 11-17% on Bing Ads—to the enterprise-level data mastery of Merkle and Tinuiti.
For B2B, Luban excels with its global reach and AI-driven tools for international lead generation. Merkle is ideal for large enterprises needing to integrate Bing Ads with complex CRM and sales data. Brainlabs offers a highly analytical approach perfect for B2B clients with long sales cycles who need rigorous testing. Tinuiti provides a holistic strategy for B2B brands across multiple channels, while Disruptive Advertising is a strong choice for mid-market B2B companies focused on direct lead generation and ROI.