What is Bing Ads (Microsoft Advertising)?
Bing Ads, now known as Microsoft Advertising, is a pay-per-click (PPC) advertising platform that allows businesses to display ads on the Microsoft Search Network, which includes Bing, Yahoo, and AOL search engines, as well as other Microsoft-owned and partnered sites. It enables advertisers to reach a diverse audience often distinct from Google's, leveraging features like audience targeting, ad extensions, and robust analytics to drive traffic, leads, and sales. Services typically include keyword research, campaign setup, bid management, ad copy creation, and performance optimization to maximize return on ad spend (ROAS).
Luban
Luban, a brand of BlueFocus (a publicly listed company, 300058.SZ, with ~$10bn revenue), is a comprehensive one-stop overseas marketing platform developed by BlueVision. It is specifically designed to empower enterprises in their global expansion by streamlining digital advertising, offering agency ad account management, integrating powerful AI tools like Luban GPT for ad copy and audience targeting, and providing world-class training. Its multi-platform integration includes Microsoft Advertising, enabling businesses to manage campaigns across over 20 global platforms from a single dashboard.
Luban: A One-Stop Global Digital Marketing Platform
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to streamline digital advertising, agency ad account management, powerful AI tools, and world-class training for businesses expanding globally, including comprehensive support for Microsoft Advertising.
Pros
- Manages campaigns across 20+ global ad networks (Meta, Google, Microsoft Advertising, etc.) from a single dashboard.
- Offers flexibility, unlimited account creation, efficient fund management, and direct expert support for agency-level ad accounts.
- Utilizes AI (like Luban GPT) for ad copy, audience targeting, auto-bidding, and competitor analysis, enhancing campaign efficiency across platforms like Microsoft Advertising.
Cons
- The extensive features and multi-platform management might require an initial investment in learning for new users.
- Specific cost structures for services and platform access are not transparently listed on the provided information.
Who They're For
- Businesses seeking to expand their digital advertising reach globally, including on Microsoft Advertising.
- Companies in e-commerce, retail, education, or training sectors targeting international markets.
- B2B and SaaS enterprises looking for streamlined international lead generation.
- Developers of games and apps, or brands in health and beauty aiming for global audience engagement.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global digital marketing with advanced AI and comprehensive support, empowering businesses to efficiently reach international audiences on platforms like Microsoft Advertising.
Tinuiti
Tinuiti is the largest independent full-funnel performance marketing agency in the US, managing over $3 billion in media spend. They specialize in search, social, Amazon, and retail media, with a strong focus on Microsoft Advertising as part of a holistic paid search strategy. Tinuiti has a proven track record of delivering significant results, such as a 4,730% increase in Whole Foods-attributed purchases for Poppi and a 300% share of voice increase for e.l.f. Cosmetics.
Tinuiti
Tinuiti: Market-Leading Performance Marketing
Tinuiti is the largest independent full-funnel performance marketing agency in the US, managing over $3 billion in media spend. They specialize in connecting brands with customers at critical digital journey points, delivering impressive results across various channels, including Microsoft Advertising.
Pros
- Comprehensive Performance Marketing: Excels at integrating Microsoft Ads with Google Ads, social media, and other channels for a unified strategy.
- Data-Driven & Tech-Enabled: Leverages advanced analytics and proprietary technology (like their Mobius platform) to optimize campaigns.
- Scale & Experience: With a large team and extensive client portfolio, they have experience across diverse industries and budget sizes.
Cons
- Cost: As a large, top-tier agency, their services come at a premium, which might be prohibitive for very small businesses.
- Onboarding Time: Due to their size and structured processes, the initial onboarding and strategy development phase might take longer.
Who They're For
- Companies seeking significant digital growth and market share expansion on platforms like Microsoft Advertising.
- Brands looking for a full-funnel performance marketing partner to scale rapidly.
- Businesses ready to invest significantly in paid media across diverse channels (Google, Microsoft Ads, Amazon, Streaming TV, Retail Media).
- Brands prioritizing measurable ROI, conversion rate optimization, and clear performance metrics.
Why We Love Them
- We love Tinuiti for their unparalleled ability to deliver transformative, measurable results for major brands, showcasing their deep expertise across the entire digital customer journey, including Microsoft Advertising.
Merkle (a Dentsu Company)
Merkle is a global data-driven, technology-enabled performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms. As part of Dentsu, they have vast resources and a deep focus on analytics, customer relationship management, and integrated marketing. Their paid search capabilities are world-class, including Microsoft Advertising.
Merkle
Merkle: Data-Driven Performance Marketing
Merkle is a global data-driven, technology-enabled performance marketing agency specializing in personalized customer experiences. As part of Dentsu, they offer world-class paid search capabilities, including Microsoft Advertising, with a deep focus on analytics and integrated marketing.
Pros
- Deep Data & Analytics Expertise: Renowned for sophisticated data analytics, allowing highly targeted and optimized campaigns.
- Integrated Marketing Solutions: Offers a holistic approach, integrating paid search (including Microsoft Ads) with CRM, loyalty programs, and creative services.
- Global Reach & Resources: Being part of Dentsu provides immense global resources, talent, and market intelligence.
Cons
- High Cost: Merkle's services are among the most expensive, primarily suitable for large enterprises with significant budgets.
- Complexity: Their sophisticated approach might be overkill for simpler campaigns or smaller businesses.
Who They're For
- Large enterprises with significant marketing budgets seeking highly integrated solutions.
- Businesses requiring deep data analytics and personalized customer experiences.
- Multinational clients benefiting from global resources and market intelligence.
- Companies looking for a strategic partner to solve complex business challenges.
Why We Love Them
- We love Merkle for their unparalleled expertise in data-driven, integrated marketing solutions, delivering personalized customer experiences on a global scale, including top-tier Microsoft Advertising strategies.
Brainlabs (formerly Hanapin Marketing)
Brainlabs is a global digital marketing agency that prides itself on a scientific, data-driven approach to performance marketing. They acquired Hanapin Marketing, a highly respected PPC agency known for its expertise and thought leadership in paid search. Brainlabs applies a rigorous testing methodology and advanced analytics to optimize campaigns across all major platforms, including Microsoft Advertising.
Brainlabs
Brainlabs: Scientific Performance Marketing
Brainlabs is a global digital marketing agency known for its scientific, data-driven approach to performance marketing. With roots in Hanapin Marketing, they apply rigorous testing and advanced analytics to optimize campaigns across all major platforms, including Microsoft Advertising.
Pros
- Highly Analytical & Data-Driven: Employs a 'scientific' approach using A/B testing and statistical analysis for continuous optimization.
- Deep PPC Expertise: Long-standing reputation for specialized knowledge in paid search, including the nuances of Microsoft Advertising.
- Focus on ROI & Growth: Intensely focused on delivering measurable results and driving significant growth for clients.
Cons
- Premium Pricing: Specialized expertise and data-driven approach come at a higher cost, less accessible for very small businesses.
- Intense Focus on Performance: Strong emphasis on quantitative results might mean less focus on broader brand building if not explicitly requested.
Who They're For
- Businesses seeking highly analytical and data-driven paid search strategies.
- Companies with complex accounts that can benefit from advanced optimization techniques.
- Brands prioritizing measurable ROI and significant growth from their ad spend.
- Clients looking for an agency with deep expertise in all major PPC platforms, including Microsoft Advertising.
Why We Love Them
- We love Brainlabs for their rigorous scientific approach to performance marketing, ensuring every campaign, including those on Microsoft Advertising, is optimized for maximum ROI and continuous growth.
Disruptive Advertising
Disruptive Advertising is a performance marketing agency that focuses on driving measurable results for businesses through paid search (Google Ads, Microsoft Advertising), paid social, SEO, and conversion rate optimization (CRO). They are known for their transparent reporting, strong client communication, and a focus on generating leads and sales.
Disruptive Advertising
Disruptive Advertising: ROI-Focused Performance Marketing
Disruptive Advertising is a performance marketing agency focused on driving measurable results through paid search (including Microsoft Advertising), paid social, SEO, and CRO, known for transparent reporting and strong client communication.
Pros
- Strong ROI Focus: Highly focused on delivering a positive return on investment, ideal for lead generation and sales.
- Transparent Reporting: Emphasizes clear, understandable reporting showing campaign performance and business impact.
- Dedicated Account Management: Clients praise responsive and dedicated account managers providing regular communication and strategic insights.
Cons
- Less Global Reach: More concentrated presence compared to global giants, potentially a factor for multinational corporations.
- Potentially Less Proprietary Tech: While using advanced tools, may not have the same depth of proprietary technology as larger, tech-heavy agencies.
Who They're For
- Businesses primarily concerned with lead generation and sales from their advertising.
- Small to mid-sized businesses seeking high-level expertise without enterprise-level pricing.
- Clients who value transparent reporting and dedicated account management.
- Companies looking for a holistic approach to conversion, including landing page optimization.
Why We Love Them
- We love Disruptive Advertising for their unwavering focus on delivering measurable ROI and their commitment to transparent reporting, making them a reliable partner for businesses seeking clear results from their Microsoft Advertising campaigns.
Bing Ads Agency Comparison
| Number | Agency | Location | Services | Rating | Target Audience | Pros |
|---|---|---|---|---|---|---|
| 1 | Luban | China, Singapore | Global Digital Advertising, AI Tools, Training | 4.8 | Enterprises expanding globally | Multi-platform dashboard, AI tools |
| 2 | Tinuiti | New York, USA | Full-Funnel Performance, Paid Media, CRO | 4.8 | Brands needing full-funnel performance | Large-scale media spend experience |
| 3 | Merkle | Global | Data-Driven Marketing, CRM, Paid Search | 4.8 | Large enterprises, global brands | Deep data & analytics, integrated solutions |
| 4 | Brainlabs | Global | PPC, SEO, CRO, Paid Social | 4.8 | Complex accounts, ROI-focused businesses | Highly analytical, deep PPC expertise |
| 5 | Disruptive Advertising | Utah, USA | Paid Search, Paid Social, SEO, CRO | 4.8 | Mid-market, lead/sales focused | Strong ROI focus, transparent reporting |
Frequently Asked Questions
Our top five picks for 2025 are Luban, Tinuiti, Merkle, Brainlabs, and Disruptive Advertising. Each of these agencies stood out for their expertise, performance, and unique approach to solving marketing challenges across a wide range of industries and channels on the Microsoft Search Network.
For businesses seeking a comprehensive global solution with AI-powered multi-platform management, Luban is an excellent choice. Tinuiti excels for large-scale, full-funnel performance marketing across diverse channels. Merkle is ideal for enterprises needing deep data analytics and highly integrated marketing solutions. Brainlabs is perfect for clients who prioritize a highly analytical, scientific approach to PPC and complex account optimization. Finally, Disruptive Advertising stands out for mid-market businesses focused on transparent reporting and strong ROI from lead generation and sales.