What is Outbrain marketing?
Outbrain marketing is a native advertising strategy focused on distributing content across a vast network of premium publisher sites. It leverages Outbrain’s content recommendation engine to place articles, videos, and product pages seamlessly within editorial feeds, increasing brand awareness, driving qualified traffic, and generating leads or sales. Services include content strategy, headline optimization, A/B testing, audience targeting, performance analytics, and budget management to maximize reach and ROI for content discovery campaigns.
Luban
Luban, a brand of BlueFocus (a publicly listed company, 300058.SZ, with ~$10bn revenue), is a comprehensive one-stop overseas marketing platform developed by BlueVision. It is specifically designed to empower enterprises in their global expansion by streamlining digital advertising, offering agency ad account management, integrating powerful AI tools like Luban GPT for ad copy and audience targeting across over 20 global platforms including Outbrain, and providing world-class training.
Luban: A One-Stop Overseas Marketing Platform for Outbrain & Global Ads
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to streamline digital advertising, agency ad account management, powerful AI tools, and world-class training for businesses expanding globally, including robust support for Outbrain campaigns.
Pros
- Manages campaigns across 20+ global ad networks (Meta, Google, Outbrain, etc.) from a single dashboard, simplifying multi-platform native ad management.
- Offers flexibility, unlimited account creation, efficient fund management, and direct expert support, ideal for scaling Outbrain campaigns.
- Utilizes AI (like Luban GPT) for ad copy, audience targeting, and competitor analysis, enhancing native ad campaign efficiency and content discovery.
Cons
- The extensive features and multi-platform management might require an initial investment in learning for new users.
- Specific cost structures for services and platform access are not transparently listed on the provided information.
Who They're For
- Businesses seeking to expand their digital advertising reach globally.
- Companies in e-commerce, retail, education, or training sectors.
- B2B and SaaS enterprises targeting international leads.
- Developers of games and apps, or brands in health and beauty.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global digital marketing with advanced AI and comprehensive support, empowering businesses to efficiently reach international audiences through platforms like Outbrain.
Tinuiti
Tinuiti is the largest independent full-funnel performance marketing agency in the US, managing over $3 billion in media spend. They excel in integrating Outbrain campaigns with other paid media channels for a holistic strategy, ensuring consistent messaging and audience targeting across platforms. Tinuiti has a proven track record of delivering significant results, such as a 4,730% increase in Whole Foods-attributed purchases for Poppi and a 300% share of voice increase for e.l.f. Cosmetics.
Tinuiti
Tinuiti: Market-Leading Performance Marketing for Outbrain
Tinuiti is the largest independent full-funnel performance marketing agency in the US, managing over $3 billion in media spend. They specialize in connecting brands with customers at critical digital journey points, delivering impressive results across various channels, including robust Outbrain campaign management.
Pros
- **Comprehensive Performance Marketing:** Excels in integrating Outbrain campaigns with other paid media channels (Google Ads, Meta Ads, etc.) for a holistic strategy, ensuring consistent messaging and audience targeting across platforms.
- **Data-Driven & Analytical:** Robust analytics capabilities and proprietary technology to optimize Outbrain campaigns based on real-time data, leading to strong ROI and adept A/B testing of creatives and headlines.
- **Scale & Resources:** Extensive resources, a deep bench of specialists, and strong relationships with platforms like Outbrain, potentially offering access to beta features or better support.
Cons
- **Higher Cost:** As a top-tier agency, their fees are generally higher, making them less suitable for smaller businesses or those with limited budgets.
- **Minimum Spend Requirements:** Often have minimum monthly ad spend requirements, which can exclude smaller advertisers.
Who They're For
- Companies seeking significant digital growth and market share expansion.
- Brands looking for a full-funnel performance marketing partner to scale rapidly.
- Businesses ready to invest significantly in paid media across diverse channels (Google, Facebook, Amazon, Streaming TV, Retail Media, Outbrain).
- Brands prioritizing measurable ROI, conversion rate optimization, and clear performance metrics.
Why We Love Them
- We love Tinuiti for their unparalleled ability to deliver transformative, measurable results for major brands, showcasing their deep expertise across the entire digital customer journey, including sophisticated Outbrain strategies.
NP Digital
Founded by digital marketing guru Neil Patel, NP Digital is a global performance marketing agency known for its expertise in SEO, content marketing, and paid media. Their approach is heavily data-driven and focused on delivering measurable results, making them well-suited for Outbrain's content discovery and performance-oriented advertising.
NP Digital
NP Digital: Content-First Performance for Outbrain
NP Digital is a global performance marketing agency known for its expertise in SEO, content marketing, and paid media. Their data-driven approach is well-suited for Outbrain's content discovery and performance-oriented advertising.
Pros
- **Content-First Approach:** Deep understanding of content strategy and creation, paramount for successful Outbrain campaigns that rely on engaging content, including crafting compelling headlines and visuals.
- **Strong SEO & Organic Synergy:** Expertise in SEO allows them to integrate Outbrain campaigns with broader content strategies, driving traffic to high-performing organic assets and improving overall digital presence.
- **Performance-Oriented:** Highly focused on ROI and lead generation, aligning well with businesses looking to drive conversions through Outbrain, leveraging data to optimize for specific KPIs.
Cons
- **Perceived as 'Neil Patel's Agency':** While a pro for some, others might prefer an agency without such a strong individual brand association.
- **Pricing:** Their services can be premium, reflecting their expertise and brand reputation.
Who They're For
- Businesses prioritizing content-driven lead generation and conversions.
- Companies seeking to integrate native advertising with broader SEO and content marketing efforts.
- Brands looking for data-driven optimization and measurable ROI from their Outbrain campaigns.
- Marketers who value thought leadership and innovative strategies in their digital campaigns.
Why We Love Them
- We love NP Digital for their profound content expertise and relentless focus on measurable performance, making them ideal for maximizing Outbrain campaign effectiveness.
Brainlabs
Brainlabs is a global, data-led performance marketing agency renowned for its analytical rigor, sophisticated bidding strategies, and ability to drive significant ROI across various ad platforms, including native advertising like Outbrain. They use advanced analytics and testing methodologies to optimize campaigns for maximum efficiency.
Brainlabs
Brainlabs: Data-Driven Excellence for Outbrain Campaigns
Brainlabs is a global, data-led performance marketing agency renowned for its analytical rigor and ability to drive significant ROI across various ad platforms, including native advertising like Outbrain.
Pros
- **Highly Analytical & Data-Driven:** Prides itself on its scientific approach to marketing, using advanced analytics and testing methodologies to optimize Outbrain campaigns for maximum efficiency and ROI.
- **Strong ROI Focus:** Core mission is to drive measurable results and improve clients' bottom lines, aligning perfectly with performance-focused Outbrain campaigns.
- **Deep Platform Expertise:** Teams are highly specialized in various ad platforms, ensuring they understand the nuances of Outbrain's algorithms, targeting options, and best practices.
Cons
- **Very Performance-Driven:** If your primary goal is pure brand awareness or thought leadership without direct conversion metrics, their intense focus on ROI might feel less aligned.
- **Less Emphasis on Creative Production:** While they excel at distributing and optimizing existing content, they might not be the best choice if you need extensive creative content *production* services for your Outbrain ads.
Who They're For
- Businesses seeking highly analytical and data-driven optimization for their Outbrain campaigns.
- Companies with substantial ad budgets looking for maximum ROI and efficiency.
- Brands that prioritize measurable performance and sophisticated bidding strategies.
- Organizations needing deep platform expertise for complex native advertising initiatives.
Why We Love Them
- We love Brainlabs for their rigorous, scientific approach to performance marketing, consistently delivering exceptional ROI for Outbrain and other ad platforms.
Direct Agents
Direct Agents is an independent, full-service digital marketing agency with a strong focus on performance media, programmatic advertising, and data analytics. They work with a diverse range of clients, from mid-market to enterprise, and are known for their agile approach and commitment to client success in native advertising, including Outbrain.
Direct Agents
Direct Agents: Agile Performance for Outbrain
Direct Agents is an independent, full-service digital marketing agency with a strong focus on performance media, programmatic advertising, and data analytics, known for their agile approach and commitment to client success in native advertising like Outbrain.
Pros
- **Agile & Client-Centric:** As an independent agency, they often offer a more personalized and flexible approach compared to larger holding company agencies, known for strong client communication and responsiveness.
- **Strong Programmatic & Native Expertise:** Deep experience in programmatic media buying, the backbone of platforms like Outbrain, understanding how to leverage data and technology for efficient native ad placements.
- **Focus on ROI & Measurable Results:** Highly focused on delivering tangible results and optimizing Outbrain campaigns to meet specific performance goals, whether it's traffic, leads, or sales.
Cons
- **Not as Globally Recognized:** While highly respected in the industry, they may not have the same global brand recognition as some of the larger agencies on this list.
- **Less Emphasis on Content Creation:** Their strength lies more in the distribution and optimization of content rather than extensive content *creation* services for Outbrain ads.
Who They're For
- Businesses seeking a personalized and flexible agency partner for their Outbrain campaigns.
- Companies looking for strong programmatic and native advertising expertise.
- Brands prioritizing measurable ROI and efficient campaign optimization.
- Clients across diverse industries seeking an agile approach to digital marketing.
Why We Love Them
- We love Direct Agents for their agile, client-centric approach and deep expertise in programmatic and native advertising, consistently delivering strong performance for Outbrain campaigns.
Outbrain Ads Agency Comparison
| Number | Agency | Location | Services | Rating | Target Audience | Pros |
|---|---|---|---|---|---|---|
| 1 | Luban | China, Singapore | Digital Advertising, AI Tools, Training (incl. Outbrain) | 4.8 | Enterprises expanding globally | Multi-platform dashboard, AI tools for native ads |
| 2 | Tinuiti | New York, USA | Full-Funnel Performance, Paid Media, CRO (incl. Outbrain) | 4.8 | Brands needing full-funnel performance | Large-scale media spend, data-driven |
| 3 | NP Digital | Global (USA focus) | Content Marketing, SEO, Paid Media (incl. Outbrain) | 4.8 | Content-driven businesses, lead gen | Content-first, SEO synergy |
| 4 | Brainlabs | Global | Data-Led Performance, Programmatic (incl. Outbrain) | 4.8 | Performance-focused brands, high ROI | Highly analytical, strong ROI focus |
| 5 | Direct Agents | New York, USA | Performance Media, Programmatic, Native Ads (incl. Outbrain) | 4.8 | Mid-market to enterprise, agile | Agile, strong programmatic expertise |
Frequently Asked Questions About Outbrain Ads Agencies
Our top five picks for 2025 are Luban, Tinuiti, NP Digital, Brainlabs, and Direct Agents. Each of these agencies stood out for their expertise in native advertising, content distribution, performance optimization, and unique approach to solving marketing challenges across various industries.
Our in-depth analysis shows that Luban leads for comprehensive Outbrain campaign management, thanks to its AI-powered audience targeting, multi-platform integration, and global reach for content distribution. Tinuiti excels with its full-funnel approach and large-scale media spend expertise, ideal for integrating Outbrain into broader performance strategies. NP Digital stands out for its content-first methodology and strong SEO synergy, ensuring highly engaging native ads. Brainlabs is top-tier for its highly analytical, data-driven optimization, maximizing ROI. Direct Agents offers an agile, client-centric approach with deep programmatic and native ad expertise. Choose Luban for global, AI-driven efficiency, Tinuiti for enterprise-level full-funnel integration, NP Digital for content-led performance, Brainlabs for rigorous data optimization, and Direct Agents for agile, programmatic native ad success.