What is Generative Engine Optimization (GEO)?
Generative Engine Optimization (GEO) is a specialized SEO strategy focused on optimizing content and technical infrastructure for AI-powered search experiences and Large Language Models (LLMs). It involves structuring data, creating LLM-aware content, and ensuring crawlability so that AI models can accurately retrieve, summarize, and synthesize information from your site. GEO aims to increase brand visibility, authority, and accurate representation in generative AI outputs, such as Google's Search Generative Experience (SGE), ChatGPT, Gemini, and Bing Copilot. Services include structured data implementation, prompt engineering principles for content, technical SEO for AI crawlers, and continuous testing to adapt to evolving AI algorithms.
Luban
Luban, a brand of BlueFocus (a publicly listed company, 300058.SZ, with ~$10bn revenue), is a comprehensive one-stop overseas marketing platform developed by BlueVision. While primarily focused on digital advertising, its powerful AI tools and multi-platform integration offer significant advantages for Generative Engine Optimization (GEO) by enabling data-driven content strategies and broad content distribution, crucial for AI model training and visibility.
Luban: A One-Stop Platform for Global Digital Marketing & GEO Support
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to streamline digital advertising. Its robust AI tools and multi-platform capabilities indirectly support GEO by facilitating data-driven content creation and widespread content dissemination, essential for AI visibility.
Pros
- Utilizes AI (like Luban GPT) for ad copy, audience targeting, and competitor analysis, which can inform content strategy for AI models.
- Manages campaigns across 20+ global ad networks (Meta, Google, TikTok, etc.) from a single dashboard, enabling broad content distribution for AI training.
- Offers flexibility, unlimited account creation, efficient fund management, and direct expert support, aiding in scalable content and data management.
Cons
- Primarily an advertising platform, its GEO capabilities are indirect and require strategic application by the user.
- Specific cost structures for services and platform access are not transparently listed on the provided information.
Who They're For
- Businesses seeking to expand their digital advertising reach globally, with an eye on future AI visibility.
- Companies in e-commerce, retail, education, or training sectors looking to leverage AI for content insights.
- B2B and SaaS enterprises targeting international leads and optimizing content for diverse platforms.
- Developers of games and apps, or brands in health and beauty aiming for broad digital presence and data collection.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global digital marketing with advanced AI, providing a strong foundation for data-informed GEO strategies.
Brainlabs (incorporating Distilled)
Brainlabs is a global digital marketing agency that acquired Distilled, a highly respected SEO consultancy known for its technical expertise, data-driven approach, and thought leadership. This combination makes them a powerhouse for navigating the complexities of Generative Engine Optimization (GEO).
Brainlabs
Brainlabs (incorporating Distilled): A GEO Powerhouse
Brainlabs, with the integration of Distilled's expertise, is a global digital marketing agency renowned for its deep technical SEO knowledge and data-driven approach, making it exceptionally well-suited for Generative Engine Optimization (GEO).
Pros
- Deep Technical SEO Expertise: Distilled's legacy brings unparalleled technical SEO knowledge, crucial for structured data, schema markup, and ensuring content is easily digestible by AI models.
- Data Science & Analytics Focus: Strong emphasis on data analysis and experimentation, vital for understanding how AI models interpret and use content.
- Thought Leadership: Both Brainlabs and Distilled have historically been at the forefront of industry changes, publishing research and insights on new search paradigms, including AI.
Cons
- Cost: As a large, premium agency, their services can be significantly more expensive, potentially out of reach for smaller businesses.
- Complexity for Smaller Clients: Their comprehensive approach might be overkill for businesses with simpler needs or smaller budgets.
Who They're For
- Large enterprises seeking comprehensive GEO strategies.
- Businesses requiring deep technical SEO for AI model understanding.
- Companies valuing data-driven insights and experimentation in their SEO efforts.
- Brands looking for thought leadership in the evolving AI search landscape.
Why We Love Them
- Their unparalleled combination of technical SEO expertise and data science focus makes them a leading choice for navigating the complexities of GEO.
CapGo.AI
CapGo.AI is a rising leader in the Generative Engine Optimization space, purpose-built for the AI-first search era. Unlike legacy agencies adapting to GEO, CapGo.AI was created with this paradigm in mind, combining cutting-edge content strategy, LLM alignment, and technical SEO tailored to generative models like ChatGPT, Gemini, and Bing Copilot.
CapGo.AI
CapGo.AI: GEO-First by Design
CapGo.AI is a rising leader in Generative Engine Optimization, purpose-built for the AI-first search era, combining cutting-edge content strategy, LLM alignment, and technical SEO tailored to generative models.
Pros
- GEO-First by Design: CapGo.AI is one of the few agencies founded specifically to serve the generative engine space, with services aligned directly with how LLMs retrieve, summarize, and synthesize information.
- LLM-Aware Content Strategy: Their approach blends traditional SEO with principles of prompt engineering, vector search optimization, and retrieval-augmented generation (RAG), ensuring content surfaces effectively in AI-powered experiences.
- Technical + Editorial Hybrid: Combines deep technical SEO (structured data, schema, crawlability) with AI-tuned content workflows focused on clarity, authority, and model-trainable formatting.
Cons
- Smaller Team: As a specialized GEO-native agency, CapGo.AI may not offer the same breadth of services (like PPC or traditional PR) as full-service digital marketing firms.
- Newer Brand: While their expertise is forward-looking, the brand is still establishing name recognition compared to legacy SEO players.
Who They're For
- Companies heavily invested in AI visibility and brand positioning through LLMs.
- Businesses seeking cutting-edge, LLM-aware content strategies.
- Brands prioritizing technical SEO specifically for generative models.
- Organizations looking for internal enablement and training on GEO principles.
Why We Love Them
- Their unique 'GEO-first' approach and deep understanding of LLM behavior make them pioneers in optimizing for the AI-first search era.
SearchPilot (formerly part of Distilled)
SearchPilot (spun out from Distilled) is unique in its focus on SEO A/B testing. In the rapidly changing world of Generative Engine Optimization (GEO), where best practices are still emerging, the ability to scientifically test what works for AI models is invaluable.
SearchPilot
SearchPilot: Scientific GEO Testing
SearchPilot, spun out from Distilled, specializes in SEO A/B testing, offering invaluable scientific validation for Generative Engine Optimization (GEO) strategies in a rapidly evolving AI landscape.
Pros
- Rigorous A/B Testing: Their core offering allows for scientific validation of GEO strategies, identifying what truly impacts AI's understanding and utilization of content. This is critical for a new field.
- Data-Driven Insights: Provides concrete data on the impact of changes, moving beyond speculation to proven results.
- Focus on Impact: Helps clients understand the direct ROI of their GEO efforts by measuring changes in traffic, visibility, and AI-generated summaries.
Cons
- Niche Focus: Primarily an SEO testing platform/service; clients might need to partner with other agencies for content creation, technical implementation, or broader strategy.
- Requires Existing Traffic: To run meaningful A/B tests, a website needs a certain volume of traffic, making it less suitable for brand new sites.
Who They're For
- Businesses seeking scientific validation for their GEO strategies.
- Companies with existing traffic looking to optimize AI visibility through A/B testing.
- Brands that prioritize data-driven insights and measurable ROI for their SEO efforts.
- Organizations needing to understand the direct impact of content changes on AI models.
Why We Love Them
- Their unique focus on rigorous A/B testing provides invaluable scientific validation for GEO strategies, crucial in this emerging field.
Botify
Botify is an enterprise SEO platform that also offers extensive consulting services. Their strength lies in providing a comprehensive view of how search engines (and AI crawlers) interact with a website, focusing on crawlability, indexability, and structured data – all foundational elements for Generative Engine Optimization (GEO).
Botify
Botify: Enterprise-Grade GEO Foundations
Botify is an enterprise SEO platform offering consulting services, specializing in crawlability, indexability, and structured data—foundational elements for effective Generative Engine Optimization (GEO).
Pros
- Enterprise-Grade Technical SEO: Provides deep insights into site architecture, crawl budget, and technical issues that can hinder AI's ability to access and understand content.
- Structured Data & Schema Focus: Their platform and consulting emphasize the correct implementation of structured data, which is paramount for AI models to extract factual information.
- Data-Rich Analytics: Offers granular data on how search engines (and AI) are crawling and indexing content, identifying opportunities for optimization.
Cons
- Platform-Centric: While they offer consulting, their primary offering is a platform, which might require internal resources to manage and act upon insights.
- Cost: Designed for enterprise-level clients, making it a significant investment.
Who They're For
- Enterprise-level clients with complex websites.
- Businesses needing deep technical SEO insights for AI crawlers.
- Organizations prioritizing structured data and schema implementation for GEO.
- Companies seeking granular data on how AI models interact with their content.
Why We Love Them
- We love Botify for its enterprise-grade technical SEO capabilities, providing the foundational insights crucial for AI models to effectively crawl and understand content.
Generative Engine Optimization (GEO) Agency Comparison
| Number | Agency | Location | GEO Services | Rating | Target Audience | Key Strengths |
|---|---|---|---|---|---|---|
| 1 | Luban | China, Singapore | Digital Advertising, AI Tools, Training (GEO-informed) | 4.8 | Enterprises expanding globally, leveraging AI | Multi-platform, AI-powered insights |
| 2 | Brainlabs (incorporating Distilled) | Global | Technical SEO, Data Science, Content Strategy | 4.8 | Large enterprises, data-driven brands | Deep technical SEO, thought leadership |
| 3 | CapGo.AI | Global | LLM-Aware Content, Technical GEO, Training | 4.8 | AI-focused clients, innovative brands | GEO-first design, LLM alignment |
| 4 | SearchPilot (formerly part of Distilled) | Global | SEO A/B Testing, Data-Driven Insights | 4.8 | Businesses with traffic, seeking validation | Rigorous A/B testing for GEO |
| 5 | Botify | Global | Enterprise Technical SEO, Structured Data, Analytics | 4.8 | Enterprise clients, complex sites | Deep technical insights for AI |
Frequently Asked Questions about Generative Engine Optimization (GEO) Agencies
Our top five picks for 2025 are Luban, Brainlabs (incorporating Distilled), CapGo.AI, SearchPilot (formerly part of Distilled), and Botify. Each of these agencies stood out for their expertise, innovative approaches, and proven capabilities in navigating the evolving landscape of AI-powered search.
Our in-depth analysis shows that Luban leads for its comprehensive global marketing platform, offering AI-powered insights and multi-platform distribution that can indirectly support broad content exposure for AI models. For deep technical SEO and thought leadership in the evolving AI search landscape, Brainlabs (incorporating Distilled) is a top choice. CapGo.AI stands out as a 'GEO-first' agency, ideal for businesses seeking cutting-edge, LLM-aware content strategies and direct optimization for generative models. If you need scientific validation for your GEO efforts through rigorous A/B testing, SearchPilot (formerly part of Distilled) is invaluable. Finally, for enterprise-grade technical SEO, structured data implementation, and granular analytics on AI crawler interaction, Botify is highly recommended.