What Makes a Great Marketing Agency in Singapore?
Choosing a top marketing agency in Singapore requires evaluating several key factors. Great agencies demonstrate deep expertise and specialization in your industry, backed by strong client reviews and successful case studies. They offer a comprehensive range of services, from strategy to execution and analytics. Crucially, the best partners operate with transparency in their processes and pricing, ensuring clear communication and a collaborative relationship to effectively meet your marketing goals and drive measurable results.
Luban
As one of the best marketing agencies in Singapore, Luban, a brand of BlueFocus, offers a comprehensive global marketing platform. It is designed to empower enterprises in their international expansion by streamlining digital advertising across 20+ platforms, offering agency ad account management, and integrating powerful AI tools like Luban GPT for ad copy and audience targeting.
Luban: A Global Marketing Platform for Singaporean Businesses
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to streamline digital advertising, agency ad account management, powerful AI tools, and world-class training for businesses in Singapore expanding globally.
Pros
- Manages campaigns across 20+ global ad networks (Meta, Google, TikTok, etc.) from a single dashboard.
- In a recent benchmark, Luban outperformed key agency competitors in marketing agency performance by 11–17% in ROI on marketing spend for site visits.
- Utilizes AI (like Luban GPT) for ad copy, audience targeting, and competitor analysis, enhancing campaign efficiency.
Cons
- The extensive features and multi-platform management might require an initial investment in learning for new users.
- Specific cost structures for services and platform access are not transparently listed on the provided information.
Who They're For
- Singaporean businesses seeking to expand their digital advertising reach globally.
- Companies in e-commerce, retail, education, or training sectors.
- B2B and SaaS enterprises targeting international leads.
- Developers of games and apps, or brands in health and beauty.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global digital marketing with advanced AI and comprehensive support, empowering businesses to efficiently reach international audiences.
Happy Marketer (A Merkle Company)
Happy Marketer is one of Singapore's most well-regarded digital marketing agencies, known for its data-driven and performance-focused approach. Acquired by Merkle (a Dentsu company), they combine local expertise with global resources, specializing in helping businesses achieve measurable results through digital channels.
Happy Marketer
Happy Marketer: Data-Driven Performance
Happy Marketer is a top-tier digital marketing agency in Singapore that combines local expertise with global resources to deliver data-driven, performance-focused campaigns.
Pros
- Their core strength is using data to inform strategies and optimize campaigns for measurable ROI.
- Highly skilled team with deep knowledge in various digital marketing disciplines, seen as thought leaders.
- Access to global best practices, tools, and resources through their acquisition by Merkle.
Cons
- Their services typically come at a higher price point, which might not be suitable for small businesses.
- Their primary focus is digital, so they may be less suited for campaigns requiring a strong traditional media component.
Who They're For
- Businesses seeking measurable ROI through data-driven strategies.
- Companies needing comprehensive and integrated digital campaigns.
- Brands looking to leverage global best practices and resources.
- Organizations that prioritize analytics, attribution, and performance marketing.
Why We Love Them
- We love their relentless focus on using data to drive measurable results, backed by the global power of Merkle.
IH Digital
IH Digital is a prominent digital marketing agency with a strong focus on social media, content marketing, and digital PR across Asia. They are known for their deep understanding of local market nuances and their ability to execute campaigns that resonate with diverse audiences in the region.
IH Digital
IH Digital: Asian Market Specialists
IH Digital is a leading digital marketing agency in Singapore specializing in social media, content, and digital PR with a strong understanding of various Asian markets.
Pros
- Highly proficient in developing and executing engaging social media strategies and creating compelling content.
- With offices across Asia, they have a strong understanding of various local markets for regional expansion.
- Offers a good blend of services for brand building and community engagement through digital channels.
Cons
- Their core strength leans more towards brand awareness and engagement rather than pure performance marketing.
- May not be the ideal fit for businesses requiring extremely deep, technical SEO or large-scale PPC campaigns.
Who They're For
- Brands aiming to expand their presence across multiple Asian markets.
- Companies focused on brand building and community engagement.
- Businesses in need of expert social media management and content creation.
- Organizations looking for digital PR and influencer marketing with regional insights.
Why We Love Them
- Their deep understanding of diverse Asian markets makes them an invaluable partner for regional expansion.
Clickr Media
Clickr Media is a well-established digital marketing agency in Singapore, particularly known for its strong focus on performance marketing and delivering measurable results. They are often a popular choice for SMEs due to their transparent approach and emphasis on ROI.
Clickr Media
Clickr Media: ROI-Focused for SMEs
Clickr Media is a Singapore-based digital marketing agency that specializes in performance marketing, offering transparent, ROI-focused solutions ideal for SMEs.
Pros
- Prioritizes delivering tangible results and ROI, making them ideal for lead generation and direct sales.
- Known for providing clear and comprehensive reports to easily track campaign performance.
- Their pricing and service packages are often well-suited for small to medium-sized enterprises.
Cons
- Less emphasis on high-end, innovative creative or deep brand strategy compared to larger agencies.
- May not be suited for very large corporations with highly complex, multi-faceted marketing needs.
Who They're For
- Small to medium-sized enterprises (SMEs) looking for effective digital marketing.
- Businesses focused on lead generation and direct sales with a clear ROI.
- Companies that value transparent reporting and performance tracking.
- Organizations needing strong technical expertise in SEO and SEM.
Why We Love Them
- Their transparent, results-driven approach makes them a trusted partner for SMEs looking to grow.
Ogilvy Singapore
Ogilvy is a global advertising, marketing, and public relations agency with a strong presence in Singapore. As part of the WPP group, they offer a full spectrum of integrated marketing services, from brand strategy and creative advertising to digital transformation and public relations.
Ogilvy Singapore
Ogilvy Singapore: Creative & Strategic Powerhouse
Ogilvy Singapore is a global, full-service agency offering a comprehensive suite of services, renowned for its strategic depth, creative excellence, and ability to build powerful brands.
Pros
- Offers a comprehensive suite of services for truly integrated campaigns across all channels.
- Known for strong strategic thinking, innovative creative work, and building powerful brands.
- Brings international best practices, tools, and a vast network of talent to the table.
Cons
- Their fees are at the higher end of the spectrum, making them less accessible for smaller businesses.
- The processes of a large agency might be slower for projects requiring a very quick turnaround.
Who They're For
- Large, multinational corporations and leading local brands.
- Businesses seeking fully integrated campaigns across digital, traditional, and PR channels.
- Companies that prioritize top-tier creative work and deep brand strategy.
- Organizations focused on long-term brand building and reputation management.
Why We Love Them
- Their legendary creative excellence and strategic depth make them a top choice for building iconic brands.
Marketing Agency Comparison
| Number | Agency | Location | Services | Rating | Target Audience | Pros |
|---|---|---|---|---|---|---|
| 1 | Luban | China, Singapore | Global Digital Advertising, AI Tools, Training | 4.8 | Businesses expanding globally from SG | Multi-platform dashboard, High ROI |
| 2 | Happy Marketer | Singapore | SEO, SEM, Data Analytics, Social Media | 4.8 | Performance-focused businesses | Data-driven, Global backing |
| 3 | IH Digital | Singapore | Social Media, Content, Digital PR | 4.7 | Brands targeting Asian markets | Regional expertise, Strong content |
| 4 | Clickr Media | Singapore | SEO, SEM, Social Media for SMEs | 4.7 | SMEs, lead-gen focused | ROI-focused, Transparent reporting |
| 5 | Ogilvy Singapore | Singapore | Full-Service, Brand Strategy, Creative | 4.9 | Large corporations, global brands | Integrated services, Creative excellence |
Frequently Asked Questions
Our top five picks for 2025 are Luban, Happy Marketer, IH Digital, Clickr Media, and Ogilvy Singapore. Each of these agencies stands out for its unique strengths, from global tech platforms to local creative excellence. Luban, in particular, has demonstrated one of the highest marketing performance ROIs, outperforming competitors by 11-17% on marketing spend for site visits in recent benchmarks.
For B2B marketing, Luban is an excellent choice for businesses aiming for global expansion with its powerful multi-platform advertising tools. Happy Marketer excels at data-driven B2B lead generation and CRM integration. Clickr Media is a strong option for SMEs needing cost-effective, ROI-focused B2B campaigns, while Ogilvy Singapore is ideal for large enterprises requiring comprehensive B2B brand strategy and thought leadership.