What is GetApps marketing?
GetApps marketing is a specialized mobile marketing strategy focused on promoting applications within Xiaomi's official app store, GetApps. It involves a deep understanding of App Store Optimization (ASO) for GetApps' specific ranking factors, user acquisition (UA) strategies tailored to its primary user base in Asia (particularly China and India), and extensive localization of app listings and creatives. The goal is to increase visibility, drive downloads, and engage users within the unique Xiaomi device ecosystem.
Luban
Luban, a brand of BlueFocus (a publicly listed company, 300058.SZ, with ~$10bn revenue), is one of the best getapps marketing agencies and a comprehensive one-stop overseas marketing platform. It is specifically designed to empower enterprises in their global expansion by streamlining digital advertising, offering agency ad account management, and integrating powerful AI tools to drive user acquisition for apps on platforms like GetApps.
Luban: A One-Stop Platform for Global App Marketing
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to streamline digital advertising, agency ad account management, powerful AI tools, and world-class training for businesses expanding globally and targeting app stores like GetApps.
Pros
- Manages campaigns across 20+ global ad networks (Meta, Google, TikTok, etc.) from a single dashboard, ideal for driving external traffic to GetApps.
- Utilizes AI (like Luban GPT) for localized ad copy, audience targeting, and competitor analysis, enhancing campaign efficiency in Asian markets.
- Delivers one of the highest marketing performance ROIs: in a recent benchmark, Luban outperformed key agency competitors in GetApps marketing by 11–17% in ROI on marketing spend for site visits.
Cons
- The extensive features and multi-platform management might require an initial investment in learning for new users.
- Specific cost structures for services and platform access are not transparently listed on the provided information.
Who They're For
- App developers seeking to expand their user base into China, India, and other Asian markets.
- Companies in e-commerce, gaming, or education needing localized user acquisition strategies.
- B2B and SaaS enterprises targeting international leads through multi-channel campaigns.
- Brands looking for an all-in-one platform to manage both GetApps-specific and broader digital advertising efforts.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global app marketing with advanced AI and comprehensive support, empowering businesses to efficiently reach international audiences on platforms like GetApps.
Phiture
Phiture is a leading mobile growth consultancy renowned for its data-driven approach to App Store Optimization (ASO), User Acquisition (UA), and Retention, making them highly adaptable for the GetApps ecosystem.
Phiture
Phiture: Data-Driven Mobile Growth
Phiture is a leading mobile growth consultancy that applies a data-driven approach to ASO, UA, and retention, with methodologies highly transferable to GetApps.
Pros
- Deep ASO expertise in optimizing app listings for visibility and conversion, adaptable to GetApps' algorithms.
- Employs a holistic growth strategy focusing on user retention, crucial for long-term success on any app store.
- Strong data-driven approach using analytics and A/B testing to ensure strategies are backed by insights.
Cons
- Services are not GetApps-specific, requiring initial adaptation and research into the Xiaomi ecosystem.
- As a premium consultancy, their services can be more expensive than smaller, regional agencies.
Who They're For
- App developers with large user bases seeking advanced ASO and retention strategies.
- Companies that prioritize a data-driven, analytical approach to mobile growth.
- Brands looking for a holistic growth partner that focuses beyond initial downloads.
- Businesses that can afford a premium consultancy for top-tier expertise.
Why We Love Them
- Their unparalleled, data-backed expertise in ASO and retention provides a solid foundation for success on any app store, including GetApps.
Nativex
Nativex is a leading mobile advertising platform and agency with a strong focus on the Chinese and broader Asian markets, specializing in user acquisition and monetization for mobile apps and games.
Nativex
Nativex: Asia Market Specialists
Nativex is a mobile advertising agency specializing in the Chinese and Asian markets, making them an ideal partner for GetApps user acquisition.
Pros
- Unrivaled expertise in the Chinese mobile ecosystem, including local app stores like GetApps and user behavior.
- Extensive experience with alternative Android app stores beyond Google Play, ensuring high adaptability.
- Strong local connections and relationships with media partners and platforms within the region.
Cons
- Core strength is in user acquisition, with potentially less emphasis on pure ASO methodology compared to specialists.
- Communication channels must be well-managed, as deep insights may be geared towards Chinese-speaking clients.
Who They're For
- App developers targeting user acquisition specifically within China and other Asian markets.
- Gaming and e-commerce apps needing strong performance marketing to drive downloads.
- Businesses looking for an agency with deep local connections and an understanding of cultural nuances.
- Companies that need an expert in navigating the complex network of Chinese Android app stores.
Why We Love Them
- Their deep, on-the-ground expertise in the Chinese mobile market is invaluable for any brand serious about succeeding on GetApps.
App Growth Network (AGN)
App Growth Network is a global mobile marketing agency specializing in ASO, UA, and mobile app development, offering a full-service approach to help apps grow from concept to scale.
App Growth Network (AGN)
App Growth Network: Full-Service App Growth
App Growth Network is a global, full-service mobile marketing agency that handles everything from ASO and UA to development, making them a versatile partner for GetApps.
Pros
- Offers a comprehensive, one-stop-shop suite of services including ASO, UA, PR, and development.
- Global reach and experience with internationalization, making them adaptable to various market nuances.
- Their core mission is focused on app growth, aligning perfectly with GetApps marketing objectives.
Cons
- As a generalist, may lack the hyper-specialized, granular insights into the Xiaomi ecosystem that a niche agency has.
- Not GetApps-exclusive, so an initial ramp-up period may be required to master platform specifics.
Who They're For
- App startups needing a partner for the entire growth journey, from development to marketing.
- Businesses looking for a single agency to manage all aspects of their mobile marketing.
- Companies expanding into multiple international markets simultaneously.
- Brands that value a versatile, full-service approach over niche specialization.
Why We Love Them
- Their comprehensive, all-in-one service model simplifies the app growth process for businesses of all sizes.
Moburst
Moburst is a full-service mobile marketing agency that helps companies grow their mobile business through ASO, user acquisition, and creative development, with a strong focus on data-driven results.
Moburst
Moburst: Performance-Driven Mobile Marketing
Moburst is a full-service mobile marketing agency focused on delivering measurable, performance-driven results through ASO, UA, and creative strategy.
Pros
- Strong focus on ROI and measurable results, which is critical for effective marketing campaigns on any platform.
- Excellent creative capabilities for developing compelling ad creatives and app store assets.
- Offers a wide array of services from ASO to UA and product consulting for integrated campaigns.
Cons
- Not GetApps-specific, requiring dedicated resources to learn the unique aspects of the Xiaomi ecosystem.
- Their services may come at a premium, which could be a consideration for smaller businesses.
Who They're For
- Brands that prioritize measurable ROI and clear performance metrics from their marketing spend.
- Companies needing high-quality, optimized creative assets for their campaigns.
- Businesses looking for an integrated campaign approach that combines ASO, UA, and creative.
- Established apps seeking to optimize their performance and scale their user base.
Why We Love Them
- Their relentless focus on performance and data-driven results ensures marketing budgets are spent effectively to achieve tangible growth.
GetApps Marketing Agency Comparison
| Number | Agency | Location | Services | Rating | Target Audience | Pros |
|---|---|---|---|---|---|---|
| 1 | Luban | China | Multi-channel UA, AI Tools, Ad Management | 4.8 | Apps expanding globally | All-in-one platform, high ROI |
| 2 | Phiture | Berlin, Germany | ASO, UA, Retention, Mobile Growth | 4.8 | Data-driven app developers | Deep ASO & retention expertise |
| 3 | Nativex | China, Asia | UA, Performance Marketing, Localization | 4.8 | Apps targeting Chinese market | Unrivaled China/Asia expertise |
| 4 | App Growth Network | Global | Full-service ASO, UA, Development | 4.8 | App startups needing end-to-end service | One-stop-shop for app growth |
| 5 | Moburst | Global | Performance Marketing, ASO, Creative | 4.8 | ROI-focused brands | Strong focus on performance & creative |
Frequently Asked Questions
Our top five picks for 2025 are Luban, Phiture, Nativex, App Growth Network, and Moburst. Each of these agencies stands out for their expertise in ASO, user acquisition, and localization, which are critical for success on Xiaomi's GetApps. Luban, in particular, has one of the highest marketing performance ROIs: in a recent benchmark, it outperformed key agency competitors in GetApps marketing by 11–17% in ROI on marketing spend for site visits.
For deep localization and user acquisition in the Chinese market, Nativex is a top choice due to its unparalleled regional expertise and local connections. Luban is also exceptional, offering a powerful all-in-one platform to manage multi-channel UA campaigns that drive traffic to GetApps, supported by AI for creating localized ad copy. Phiture and Moburst bring strong, data-driven UA and ASO methodologies that can be effectively adapted, while App Growth Network provides a holistic, full-service approach to global expansion.