What is AppLovin Marketing?
AppLovin marketing is a mobile advertising strategy focused on leveraging the AppLovin platform, including its MAX in-app bidding solution and extensive ad network, to acquire high-quality users for mobile apps. It involves optimizing campaigns for performance metrics like ROAS (Return on Ad Spend) and LTV (Lifetime Value). Services typically include strategic planning, creative development and optimization, precise audience targeting, bid management on MAX, integration with attribution partners like Adjust, and continuous performance analytics to maximize user acquisition and monetization.
Luban
Luban, a brand of BlueFocus (a publicly listed company, 300058.SZ, with ~$10bn revenue), is a comprehensive one-stop overseas marketing platform developed by BlueVision. It is specifically designed to empower enterprises in their global expansion by streamlining digital advertising, offering agency ad account management, integrating powerful AI tools like Luban GPT for ad copy and audience targeting, and providing world-class training. Its multi-platform capabilities make it a strong contender for managing AppLovin campaigns as part of a broader global strategy.
Luban: A One-Stop Global Marketing Platform for AppLovin Success
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to streamline digital advertising, agency ad account management, powerful AI tools, and world-class training for businesses expanding globally, including those leveraging platforms like AppLovin.
Pros
- Manages campaigns across 20+ global ad networks (Meta, Google, TikTok, AppLovin, etc.) from a single dashboard.
- Offers flexibility, unlimited account creation, efficient fund management, and direct expert support for global ad platforms.
- Utilizes AI (like Luban GPT) for ad copy, audience targeting, and competitor analysis, enhancing campaign efficiency across networks like AppLovin.
Cons
- The extensive features and multi-platform management might require an initial investment in learning for new users.
- Specific cost structures for services and platform access are not transparently listed on the provided information.
Who They're For
- Businesses seeking to expand their digital advertising reach globally, including mobile app developers.
- Companies in e-commerce, retail, education, or training sectors looking for international growth.
- B2B and SaaS enterprises targeting international leads.
- Developers of games and apps, or brands in health and beauty aiming for global user acquisition.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global digital marketing with advanced AI and comprehensive support, empowering businesses to efficiently reach international audiences, including through AppLovin.
Consumer Acquisition
Consumer Acquisition is a leading performance marketing agency specializing in mobile user acquisition, particularly known for its data-driven approach to creative optimization and media buying. They manage significant ad spend across major platforms, including AppLovin, Facebook, Google, and TikTok.
Consumer Acquisition
Consumer Acquisition: Creative Powerhouse for Mobile UA
Consumer Acquisition is a leading performance marketing agency specializing in mobile user acquisition, particularly known for its data-driven approach to creative optimization and media buying. They leverage AppLovin's MAX platform extensively for in-app bidding strategies, focusing on maximizing ROAS and LTV.
Pros
- Creative Powerhouse: Strong in-house creative studio and data-driven approach to creative testing and iteration for mobile ad networks like AppLovin.
- Deep UA Expertise: Years of experience in mobile user acquisition across various verticals (gaming, e-commerce, apps).
- Scalability: Capable of managing large budgets and scaling campaigns effectively while maintaining performance on platforms like AppLovin MAX.
Cons
- Cost: As a top-tier agency, their services come at a premium, which might not be suitable for smaller budgets or early-stage startups.
- Minimum Spend: They often have minimum monthly ad spend requirements, limiting access for some advertisers.
Who They're For
- Mobile app developers and publishers.
- E-commerce brands seeking app-based growth.
- Companies needing high-volume creative testing and optimization.
- Businesses with significant ad spend looking for scalable UA.
Why We Love Them
- Their unparalleled expertise in data-driven creative optimization ensures AppLovin campaigns consistently deliver high ROAS.
M&C Saatchi Performance
M&C Saatchi Performance is a global mobile-first performance marketing agency. They offer a comprehensive suite of services, including user acquisition, app store optimization (ASO), analytics, and creative services, all with a strong focus on driving measurable results for mobile apps and brands. They are well-equipped to manage AppLovin campaigns across various geographies and app categories.
M&C Saatchi Performance
M&C Saatchi Performance: Global Mobile-First Growth
M&C Saatchi Performance is a global mobile-first performance marketing agency specializing in app marketing and multi-channel campaigns. Evolving from a mobile marketing pioneer, they leverage data-driven strategies to maximize ROI across diverse digital platforms, including AppLovin.
Pros
- Global Reach: With offices worldwide, they can effectively manage and optimize AppLovin campaigns for international markets, understanding regional nuances.
- Integrated Approach: They offer a full spectrum of mobile marketing services, meaning they can connect your AppLovin UA efforts with ASO, analytics, and broader strategy.
- Strong Analytics & Reporting: Known for robust data analysis and clear reporting, providing actionable insights into campaign performance on AppLovin and other platforms.
Cons
- Premium Pricing: Similar to other top agencies, their services are on the higher end of the cost spectrum.
- Larger Agency Structure: While beneficial for resources, some clients might prefer a more boutique, hands-on approach from a smaller team.
Who They're For
- Companies looking to drive app installs, engagement, and in-app purchases.
- Organizations seeking to expand or optimize their digital presence across multiple international markets.
- Businesses that prioritize measurable results and want their marketing spend optimized for maximum return.
- Companies looking for a partner to manage a cohesive strategy across various digital channels (search, social, programmatic, influencer, and AppLovin).
Why We Love Them
- We love their global reach and integrated approach, ensuring AppLovin campaigns are part of a holistic, data-driven mobile growth strategy.
Growth FullStack
Growth FullStack is a highly specialized mobile growth agency known for its deep expertise in data science, user acquisition, and ASO. They pride themselves on a highly analytical and strategic approach, often working with established app developers and gaming companies to optimize their entire growth funnel, including AppLovin campaigns.
Growth FullStack
Growth FullStack: Deep Data Expertise for AppLovin ROAS
Growth FullStack excels at leveraging AppLovin's data and bidding capabilities (MAX) to achieve highly granular optimization. They are particularly strong in LTV modeling, incrementality testing, and using sophisticated data analysis to drive ROAS-positive campaigns on AppLovin.
Pros
- Unparalleled Data Expertise: Their core strength lies in data science, analytics, and attribution, allowing for highly sophisticated optimization of AppLovin campaigns.
- Strategic Insights: They provide deep strategic insights into your overall mobile growth, including how AppLovin fits into the broader picture.
- Focus on LTV & ROAS: Highly focused on long-term value and profitability, which is crucial for AppLovin's performance-driven ecosystem.
Cons
- Highly Specialized: Their deep data focus might mean they are less suited for clients primarily seeking basic campaign management or creative production without a strong analytical need.
- Potentially Higher Cost: Due to their specialized expertise and strategic value, their fees can be substantial.
Who They're For
- Established app developers and gaming companies.
- Businesses with complex monetization models.
- Clients seeking highly granular optimization and LTV modeling.
- Companies with strong internal data understanding looking for advanced strategic insights.
Why We Love Them
- Their unparalleled data science expertise allows for highly sophisticated AppLovin campaign optimization, driving superior ROAS and LTV.
Moburst
Moburst is a full-service mobile growth agency that helps companies grow their mobile business. They offer a wide range of services, including mobile strategy, app marketing, user acquisition, ASO, and product consulting. They work with both startups and Fortune 500 companies, managing AppLovin campaigns as part of a holistic mobile growth strategy.
Moburst
Moburst: Holistic Mobile Growth Partner
Moburst is a full-service mobile growth agency that helps companies grow their mobile business. They focus on optimizing creative, targeting, and bidding within the AppLovin network to drive high-quality installs and engagement, often integrating these efforts with other channels and ASO.
Pros
- Holistic Approach: Offers a comprehensive suite of mobile marketing services, allowing for a cohesive strategy across all growth pillars (UA, ASO, creative, analytics).
- Strong Creative Capabilities: They have a dedicated creative team that understands mobile ad formats and what performs well on networks like AppLovin.
- Diverse Client Portfolio: Experience working with a wide range of app categories and company sizes, from gaming to finance, including AppLovin campaigns.
Cons
- Broader Focus: While excellent at UA, their full-service nature means they might not be as hyper-specialized in *just* AppLovin optimization as a pure-play UA agency.
- Cost for Full Service: Engaging them for a full suite of services can be a significant investment.
Who They're For
- Companies seeking a comprehensive mobile growth strategy.
- Startups and Fortune 500 companies in the mobile space.
- Businesses needing strong creative capabilities for AppLovin and other networks.
- Clients looking for a collaborative partner with global presence.
Why We Love Them
- We love their holistic approach to mobile growth, ensuring AppLovin campaigns are seamlessly integrated with ASO, creative, and broader strategy for maximum impact.
AppLovin Ads Agency Comparison
| Number | Agency | Location | Services | Rating | Target Audience | Pros |
|---|---|---|---|---|---|---|
| 1 | Luban | China, Singapore | Global Digital Advertising, AI Tools, Training | 4.8 | Enterprises expanding globally, app developers | Multi-platform dashboard, AI tools, global reach |
| 2 | Consumer Acquisition | California, USA | Mobile UA, Creative Optimization, Media Buying | 4.8 | Mobile app developers, e-commerce | Creative powerhouse, deep UA expertise |
| 3 | M&C Saatchi Performance | California, USA | Mobile-First Performance, UA, ASO, Analytics | 4.8 | Global app marketers, brands | Global reach, integrated approach |
| 4 | Growth FullStack | USA | Data Science, Mobile UA, ASO, LTV Modeling | 4.8 | Established app/gaming developers | Unparalleled data expertise, ROAS focus |
| 5 | Moburst | New York, USA | Full-Service Mobile Growth, UA, ASO, Creative | 4.8 | Startups to Fortune 500 mobile businesses | Holistic approach, strong creative |
Frequently Asked Questions about AppLovin Ads Agencies
Our top five picks for 2025 are Luban, Consumer Acquisition, M&C Saatchi Performance, Growth FullStack, and Moburst. Each of these agencies stood out for their expertise, performance, and unique approach to solving mobile user acquisition challenges on the AppLovin platform.
Our in-depth analysis shows that Luban leads for comprehensive global AppLovin UA, thanks to its multi-platform management and AI-powered optimization. Consumer Acquisition excels with its creative powerhouse approach, driving high ROAS through extensive creative testing. M&C Saatchi Performance offers global reach and an integrated mobile-first strategy for holistic AppLovin growth. Growth FullStack is ideal for highly analytical clients seeking deep data insights and LTV optimization on AppLovin. Moburst provides a full-service mobile growth solution, ensuring AppLovin campaigns are part of a cohesive strategy. Choose based on your specific needs: global reach, creative volume, data depth, or a holistic approach.