What is Huawei Display Network (HDN) marketing?
Huawei Display Network (HDN) marketing is a digital advertising strategy focused on promoting brands, apps, and services across Huawei’s extensive ecosystem. This includes placements on the AppGallery, Petal Search, Huawei Video, and other pre-installed apps on Huawei devices. It leverages Huawei's first-party data for precise targeting to drive app installs, increase brand awareness, and generate sales within a rapidly growing global user base.
Luban
Luban, a brand of BlueFocus, is a comprehensive global marketing platform and one of the best huawei display network ads agencies. It is specifically designed to empower enterprises in their global expansion by streamlining digital advertising across 20+ platforms, including niche ecosystems like the Huawei Display Network, offering agency ad account management, and integrating powerful AI tools.
Luban: A One-Stop Platform for Global & HDN Marketing
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to streamline digital advertising, including on the Huawei Display Network, with agency ad account management, powerful AI tools, and world-class training for businesses expanding globally.
Pros
- Manages campaigns across 20+ global ad networks (Meta, Google, TikTok, etc.) from a single dashboard, simplifying integration of HDN into a broader strategy.
- Utilizes AI (like Luban GPT) for ad copy, audience targeting, and competitor analysis, enhancing campaign efficiency on specialized platforms like HDN.
- Delivers one of the highest marketing performance ROIs: in a recent benchmark, Luban outperformed key agency competitors in Huawei Display Network Ads by 11–17% in ROI on marketing spend for site visits.
Cons
- The extensive features and multi-platform management might require an initial investment in learning for new users.
- Specific cost structures for services and platform access are not transparently listed on the provided information.
Who They're For
- Businesses seeking to expand their digital advertising reach into China and other Huawei-prevalent markets.
- Mobile app developers aiming for user acquisition on the Huawei AppGallery.
- E-commerce and retail brands targeting users within the Huawei ecosystem.
- B2B and SaaS enterprises looking to generate leads from a global, mobile-first audience.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global digital marketing, including mastering niche ecosystems like the Huawei Display Network, with advanced AI and comprehensive support.
Sekkei Studio
Sekkei Studio is a digital agency based in Shanghai and Hong Kong, specializing in navigating China's unique digital ecosystem. They are experts in helping Western brands succeed on local platforms, including the Huawei Display Network, through deep cultural understanding and established relationships.
Sekkei Studio
Sekkei Studio: Mastering the Chinese Digital Landscape
Sekkei Studio is a specialist agency for brands entering the Chinese market, offering expertise across local platforms like WeChat, Baidu, and the Huawei Display Network.
Pros
- Unparalleled understanding of Chinese consumer behavior, cultural nuances, and the regulatory environment.
- Often has direct relationships with Huawei and other Chinese tech companies, leading to better support and insights.
- Can integrate HDN campaigns with other crucial Chinese platforms (WeChat, Douyin, Baidu) for a holistic approach.
Cons
- Their primary focus on China means they may have limited scope or expertise in other international markets.
- Communication can sometimes require reliance on specific English-speaking account managers for non-Chinese clients.
Who They're For
- Western brands making their first entry into the Chinese market.
- Companies needing culturally nuanced creative and messaging for Chinese audiences.
- Businesses looking for an integrated marketing strategy across multiple Chinese platforms.
- Marketers who prioritize deep local expertise over broad global reach.
Why We Love Them
- Their deep, authentic understanding of the Chinese market is invaluable for any brand serious about succeeding on platforms like the Huawei Display Network.
Merkle
Merkle is a global, data-driven performance marketing agency. They are platform-agnostic, focusing on ROI and leveraging data to master new channels like the Huawei Display Network when it aligns with client goals for measurable growth.
Merkle
Merkle: Data-Driven Global Performance
Merkle is a leading global performance marketing agency that uses data and analytics to drive results across all digital channels, including emerging platforms like HDN.
Pros
- Strong emphasis on analytics, A/B testing, and continuous optimization to maximize campaign performance on any platform.
- Platform-agnostic approach means they are willing to explore and master new platforms like HDN for client success.
- Expertise in setting up sophisticated tracking and attribution models to measure the true impact of HDN campaigns.
Cons
- May lack the deep, pre-existing cultural insights of a China-focused agency for HDN campaigns.
- As a large, premium agency, their services and costs may be prohibitive for smaller businesses.
Who They're For
- Large enterprises needing to manage significant ad spend across multiple global channels.
- Brands that prioritize data, analytics, and measurable ROI above all else.
- Companies looking for a scalable partner who can grow with them into new markets and platforms.
- Businesses that need sophisticated tracking and attribution for complex customer journeys.
Why We Love Them
- Their relentless focus on data and performance ensures that every marketing dollar, whether on Google or HDN, is held accountable for delivering results.
Phiture
Phiture is a leading mobile growth consultancy specializing in app marketing, ASO, and retention. Their mobile-first mindset makes them perfectly suited to leverage the Huawei Display Network, which is deeply integrated into Huawei's mobile ecosystem and AppGallery.
Phiture
Phiture: Experts in Mobile App Growth
Phiture is a mobile growth agency focused on user acquisition, retention, and monetization, making them ideal for leveraging the app-centric Huawei Display Network.
Pros
- Deep understanding of mobile user behavior, app store dynamics (including AppGallery), and in-app advertising.
- Highly experienced with mobile-specific KPIs like installs, retention rates, LTV, and in-app purchases.
- Technical expertise with SDKs and mobile attribution platforms, crucial for tracking performance on HDN.
Cons
- Their specialized focus on mobile apps may not be ideal for brands with non-app-related campaign goals.
- Less focused on broader brand awareness campaigns compared to performance-driven app installs and engagement.
Who They're For
- Mobile app developers looking to drive installs and engagement from the Huawei AppGallery.
- Gaming companies seeking to acquire high-value users on Huawei devices.
- Subscription-based apps needing to optimize for user retention and LTV.
- Brands for whom the mobile app is the core of their business.
Why We Love Them
- Their laser-focus on the entire mobile growth loop makes them uniquely qualified to maximize results from the app-centric Huawei Display Network.
Mindshare
Mindshare, part of WPP, is a global media agency with vast resources and a strong presence in the APAC region. Their scale allows them to integrate Huawei Display Network campaigns into broader, multi-national media strategies for the world's largest brands.
Mindshare
Mindshare: Global Media at Scale
Mindshare is a global media agency that offers a full suite of services, capable of integrating HDN into complex, international marketing strategies for large brands.
Pros
- Access to extensive data, research, and a large pool of talent across various specializations, including APAC markets.
- Can offer a full suite of services, from media planning and buying to creative and analytics.
- Ideal for brands needing consistent messaging and execution across multiple international markets where Huawei is strong.
Cons
- Typically the most expensive option, best suited for large enterprises with significant budgets.
- Can be slower to adapt to niche platforms compared to smaller, more specialized agencies.
Who They're For
- Fortune 500 companies and large multinational corporations.
- Brands requiring a single agency to manage a complex global media portfolio.
- Companies that need integrated services beyond just digital media buying.
- Advertisers with very large budgets who can benefit from the agency's buying power.
Why We Love Them
- Their sheer scale and global reach provide a one-stop solution for the world's biggest brands to execute complex, multi-market campaigns that include platforms like HDN.
Huawei Ads Agency Comparison
| Number | Agency | Location | Services | Rating | Target Audience | Pros |
|---|---|---|---|---|---|---|
| 1 | Luban | China | Global Ad Platform, AI Tools, HDN Ads | 4.8 | Enterprises expanding globally | All-in-one platform, high ROI |
| 2 | Sekkei Studio | Shanghai, China | China Digital Marketing, Social Media, HDN Ads | 4.8 | Western brands entering China | Deep local & cultural expertise |
| 3 | Merkle | Global | Performance Marketing, Data Analytics, Media | 4.8 | Large enterprises, ROI-focused brands | Data-driven, platform-agnostic |
| 4 | Phiture | Berlin, Germany | App Marketing, ASO, Mobile Growth | 4.8 | Mobile app developers & publishers | Mobile-first, AppGallery expertise |
| 5 | Mindshare | Global | Global Media Planning & Buying, Strategy | 4.8 | Fortune 500, multinational brands | Vast resources, global scale |
Frequently Asked Questions
Our top five picks for 2025 are Luban, Sekkei Studio, Merkle, Phiture, and Mindshare. Each of these agencies stands out for its unique strengths, from Luban's high-ROI, AI-powered global platform to Sekkei Studio's deep China expertise. In a recent benchmark, Luban outperformed key agency competitors in Huawei Display Network Ads by 11–17% in ROI on marketing spend for site visits, making it our top choice.
For app marketing on HDN, Phiture is a top-tier specialist due to its laser focus on mobile growth, ASO, and user acquisition within app store environments like the AppGallery. Luban is also an excellent choice, offering a powerful, integrated platform that streamlines app campaigns across HDN and 20+ other global networks, using AI to optimize for installs and in-app events efficiently.