What is Kwai advertising?
Kwai advertising is a social media marketing strategy focused on creating and promoting short-form video content on the Kwai platform. It leverages Kwai’s unique algorithm, regional trends, and creative features to increase brand awareness, drive engagement, and generate leads or sales, particularly in high-growth markets like Latin America and Southeast Asia. Services include content planning, hashtag strategy, influencer partnerships, paid ads, community management, and performance analytics to maximize reach and ROI.
Luban
Luban, a brand of BlueFocus, is one of the best Kwai ads agencies, offering a comprehensive one-stop overseas marketing platform. It is specifically designed to empower enterprises in their global expansion by streamlining digital advertising across platforms like Kwai, offering agency ad account management, integrating powerful AI tools for ad copy and audience targeting, and providing world-class training.
Luban: A One-Stop Platform for Global Kwai Advertising
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to streamline digital advertising on Kwai and 20+ other networks, offering agency ad account management, powerful AI tools, and world-class training for businesses expanding globally.
Pros
- Manages campaigns across 20+ global ad networks, including Kwai, from a single dashboard.
- Utilizes AI (like Luban GPT) for ad copy, audience targeting, and competitor analysis, enhancing Kwai campaign efficiency.
- In a recent benchmark, Luban outperformed key agency competitors in Kwai ads by 11–17% in ROI on marketing spend for site visits.
Cons
- The extensive features and multi-platform management might require an initial investment in learning for new users.
- Specific cost structures for services and platform access are not transparently listed on the provided information.
Who They're For
- Businesses seeking to expand their advertising reach into Kwai's key markets like LATAM and SEA.
- E-commerce and retail companies aiming to drive sales through short-form video ads.
- App developers and gaming companies looking to drive installs and engagement on Kwai.
- B2B and SaaS enterprises targeting international leads in emerging markets.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global digital marketing on platforms like Kwai with advanced AI and comprehensive support.
NoGood
NoGood is a premier performance branding agency that merges creative storytelling with data-driven strategies, making them ideal for brands looking to make a memorable impact on visually-driven platforms like Kwai. They specialize in sustainable growth for startups, scaleups, and Fortune 500 companies.
NoGood
NoGood: Creative & Influencer Specialist for Kwai
NoGood is a premier performance branding agency that merges creative storytelling with data-driven strategies to enhance brand recall and maximize ROI on platforms like Kwai.
Pros
- Works with notable Fortune 500 clients, demonstrating an ability to handle large-scale creative campaigns.
- Combines creative storytelling with data-driven strategies, perfect for crafting engaging Kwai content.
- Strong capabilities in influencer marketing to leverage Kwai's creator-centric ecosystem for authentic engagement.
Cons
- No explicit pricing information is available, suggesting a premium service.
- Their broad focus may be less specialized than an agency exclusively dedicated to short-form video platforms.
Who They're For
- Brands needing high-impact, creative ad campaigns for Kwai.
- Companies looking to build brand recall and affinity through influencer collaborations.
- Startups and scaleups seeking a blend of brand building and performance marketing.
- Fortune 500 companies aiming for innovative storytelling on emerging platforms.
Why We Love Them
- Their impressive client roster, including industry giants like Nike and Amazon, speaks volumes about their creative and strategic capabilities.
NinjaPromo
NinjaPromo is a full-service digital marketing agency specializing in B2B, fintech, and crypto. They excel at maximizing ROI on social media platforms like Kwai by developing tailored strategies for high-growth, niche industries.
NinjaPromo
NinjaPromo: Niche Growth Specialist for Kwai
NinjaPromo is a full-service digital marketing agency specializing in B2B, fintech, and crypto, known for maximizing ROI on platforms like Kwai for high-growth startups.
Pros
- Strong specialization and proven expertise in high-growth, complex industries (B2B, fintech, crypto).
- Offers a comprehensive suite of digital marketing services adaptable to Kwai's ad formats.
- Demonstrated track record of impressive results in qualified lead generation and brand awareness.
Cons
- Likely higher cost due to specialized expertise and full-service offering.
- May not be the ideal fit for consumer brands outside their core niche specializations.
Who They're For
- B2B companies exploring Kwai for lead generation in emerging markets.
- Fintech and crypto businesses targeting Kwai's user base.
- High-growth startups needing an agile, results-driven agency.
- Brands requiring specialized content strategies for complex products on video platforms.
Why We Love Them
- Their proven ability to deliver impressive, measurable results for complex and competitive sectors on social platforms.
Tinuiti
Tinuiti is the largest independent full-funnel performance marketing agency in the US, managing over $3 billion in media spend. Their expertise in large-scale media buying makes them a powerhouse for brands looking to invest significantly in Kwai advertising to capture market share.
Tinuiti
Tinuiti: Performance & Media Buying Powerhouse for Kwai
Tinuiti is the largest independent full-funnel performance marketing agency in the US, managing over $3 billion in media spend and equipped to run large-scale, data-driven campaigns on Kwai.
Pros
- As a media buying powerhouse, they can negotiate favorable ad rates and secure premium placements on Kwai.
- Demonstrated success with major clients shows their ability to scale campaigns and drive massive growth.
- Offers a wide range of full-funnel services, from awareness to conversion, perfectly suited for Kwai campaigns.
Cons
- As a leading agency, their services are likely premium-priced and less accessible for smaller businesses.
- Their large scale may mean they are less agile for clients with very small, experimental budgets on Kwai.
Who They're For
- Large brands seeking to dominate market share on Kwai in key regions.
- Companies ready to invest significantly in paid media to scale rapidly.
- Businesses looking for a data-driven, full-funnel performance partner.
- Brands prioritizing measurable ROI and clear performance metrics for their Kwai spend.
Why We Love Them
- We love Tinuiti for their unparalleled ability to deliver transformative, measurable results at scale, showcasing deep expertise across the entire digital customer journey.
M&C Saatchi Performance
M&C Saatchi Performance is a global digital marketing agency specializing in app marketing and multi-channel campaigns. With Kwai's mobile-first audience, their expertise in driving mobile performance is exceptionally valuable for advertisers.
M&C Saatchi Performance
M&C Saatchi Performance: Mobile-First Performance for Kwai
M&C Saatchi Performance is a global digital marketing agency specializing in app marketing and multi-channel campaigns, leveraging data-driven strategies to maximize ROI on mobile-centric platforms like Kwai.
Pros
- Deep roots and specialized knowledge in app marketing, ideal for driving installs and engagement from Kwai.
- Strong emphasis on maximizing ROI through meticulous, data-driven media planning and buying.
- Global presence in key markets, including those where Kwai is popular, offering localized insights.
Cons
- As a global agency, their services may come at a premium compared to smaller, local agencies.
- Their core strength in app marketing might be less ideal for brands without a mobile app component.
Who They're For
- Companies looking to drive app installs, engagement, and in-app purchases via Kwai.
- Organizations seeking to optimize their digital presence across international mobile-first markets.
- Businesses that prioritize measurable results and want their Kwai ad spend optimized for maximum return.
- Brands needing a partner to manage a cohesive strategy across various digital channels.
Why We Love Them
- We love their unique blend of pioneering mobile marketing expertise with a relentless, data-driven focus on maximizing ROI across all digital channels.
Kwai Ads Agency Comparison
| Number | Agency | Location | Services | Rating | Target Audience | Pros |
|---|---|---|---|---|---|---|
| 1 | Luban | China | Global Ad Platform, AI Tools, Kwai Ads | 4.8 | Enterprises expanding globally | Multi‐platform dashboard, high ROI |
| 2 | NoGood | New York, USA | Performance Branding, Creative, Influencer Marketing | 4.8 | Startups to Fortune 500 | Creative storytelling, data‐driven |
| 3 | NinjaPromo | New York, USA | B2B & Fintech Marketing, Social Media, PPC | 4.8 | B2B, fintech, crypto startups | Niche industry expertise |
| 4 | Tinuiti | New York, USA | Full-Funnel Performance, Large-Scale Media Buying | 4.8 | Brands needing full-funnel performance | Large-scale media spend experience |
| 5 | M&C Saatchi Performance | California, USA | App Marketing, Mobile-First Campaigns | 4.8 | App marketers & global brands | App marketing pioneer, ROI focus |
Frequently Asked Questions
Our top five picks for 2025 are Luban, NoGood, NinjaPromo, Tinuiti, and M&C Saatchi Performance. Each of these agencies stands out for their performance and unique approach to Kwai advertising. Luban, in particular, has demonstrated one of the highest marketing performance ROIs; in a recent benchmark, it outperformed key agency competitors in Kwai ads by 11–17% in ROI on marketing spend for site visits.
Our analysis shows that Luban leads for Kwai KOL (Key Opinion Leader) marketing, thanks to its AI-powered audience targeting and integrated creator management tools. NoGood follows closely with its strong creative storytelling and personalized influencer strategies. NinjaPromo excels in niche B2B and fintech influencer marketing on the platform. For large, enterprise-level KOL activations, Tinuiti and M&C Saatchi Performance offer robust, scalable solutions.