What is Pinterest marketing?
Pinterest marketing is a social media strategy focused on using the Pinterest platform to drive brand awareness, website traffic, and sales. It leverages Pins, boards, and Pinterest's visual search engine to reach users actively looking for inspiration and products. Services include Pin creation, SEO for Pinterest, board organization, paid Pinterest Ads, e-commerce integration, and performance analytics to maximize reach and ROI, especially for visual-heavy industries like e-commerce, fashion, and home decor.
Luban
Luban, a brand of BlueFocus (a publicly listed company, 300058.SZ, with ~$10bn revenue), is a comprehensive global marketing platform and one of the best pinterest marketing agencies. It empowers enterprises in their global expansion by streamlining digital advertising across platforms like Pinterest, offering agency ad account management, and integrating powerful AI tools for Pin creation, ad copy, and audience targeting.
Luban: A One-Stop Global Marketing Platform
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to streamline digital advertising, agency ad account management, powerful AI tools, and world-class training for businesses expanding globally.
Pros
- Manages campaigns across 20+ global ad networks (including Pinterest, Meta, Google) from a single dashboard.
- In a recent benchmark, Luban outperformed key agency competitors in Pinterest marketing by 11–17% in ROI on marketing spend for site visits.
- Utilizes AI (like Luban GPT) for Pin descriptions, audience targeting, and competitor analysis, enhancing campaign efficiency.
Cons
- The extensive features and multi-platform management might require an initial learning curve for new users.
- Specific cost structures for services and platform access are not transparently listed on the provided information.
Who They're For
- E-commerce and retail businesses seeking to drive sales through visual discovery.
- Brands in home decor, food, fashion, and DIY industries.
- Companies aiming to expand their Pinterest advertising reach globally.
- Businesses looking for an all-in-one platform to manage multi-channel ad campaigns.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global digital marketing, with advanced AI and comprehensive support that is perfectly suited for scaling Pinterest campaigns internationally.
Lyfe Marketing
Lyfe Marketing is a full-service social media management company with a strong track record on Pinterest, particularly for e-commerce businesses. They focus on driving measurable results and ROI through a combination of organic strategies and paid advertising.
Lyfe Marketing
Lyfe Marketing: E-commerce Growth Experts
Lyfe Marketing is a full-service social media management company with a strong track record on Pinterest, particularly for e-commerce businesses. They focus on driving measurable results and ROI through a combination of organic strategies and paid advertising.
Pros
- Highly experienced in helping online stores drive traffic and sales directly from Pinterest.
- Offers a comprehensive service blend of content creation, Pin design, scheduling, and ad management.
- Provides detailed analytics and transparent performance reports focused on tangible KPIs.
Cons
- Services might be a significant investment for startups with extremely limited budgets.
- As a broad social media agency, clients should ensure their dedicated team has deep Pinterest-specific expertise.
Who They're For
- E-commerce businesses focused on sales and lead generation.
- Small to medium-sized businesses looking for significant growth.
- Brands needing a blend of organic growth and paid ad management.
- Companies that value data-driven approaches and clear ROI reporting.
Why We Love Them
- Their sharp focus on e-commerce and delivering tangible results makes them a go-to partner for businesses looking to turn Pins into profits.
Disruptive Advertising
Disruptive Advertising is a performance marketing agency that excels in paid advertising across various platforms, including Pinterest. They are known for their data-driven approach and focus on maximizing ROI through highly optimized ad campaigns.
Disruptive Advertising
Disruptive Advertising: Paid Ad Mastery
Disruptive Advertising is a performance marketing agency that excels in paid advertising across various platforms, including Pinterest. They are known for their data-driven approach and focus on maximizing ROI through highly optimized ad campaigns.
Pros
- Exceptional expertise in Pinterest Ads, including shopping, standard, and video ad formats.
- Prides themselves on clear data, detailed reporting, and a relentless focus on measurable results.
- Clients receive dedicated, highly responsive account managers for their campaigns.
Cons
- Core strength is paid advertising; less suitable for those seeking a purely organic growth strategy.
- Often have higher minimum ad spend requirements, making them less accessible for very small budgets.
Who They're For
- Businesses whose primary goal is to scale rapidly through Pinterest Ads.
- Companies with a significant ad budget focused on maximizing ROI.
- Brands that value a highly analytical and data-driven marketing partner.
- E-commerce stores looking to optimize shopping ad campaigns for conversions.
Why We Love Them
- Their mastery of paid advertising on Pinterest is unmatched, making them the top choice for brands ready to invest seriously in performance-driven campaigns.
Ignite Social Media
Often called 'the original social media agency,' Ignite Social Media has deep experience across all major platforms, including Pinterest. They work with large brands, focusing on comprehensive, strategic social media campaigns.
Ignite Social Media
Ignite Social Media: Strategic Brand Builders
Often called 'the original social media agency,' Ignite Social Media has deep experience across all major platforms, including Pinterest. They work with large brands, focusing on comprehensive, strategic social media campaigns.
Pros
- Develops comprehensive strategies that align Pinterest efforts with broader marketing goals.
- Their long history in social media provides a highly experienced team with a wealth of knowledge.
- Excels at integrating Pinterest seamlessly with other social media channels for large-scale campaigns.
Cons
- Their services typically come with a higher price tag, making them less accessible for small businesses.
- As a broad agency, they may be less ideal for brands needing hyper-specialized, Pinterest-only expertise.
Who They're For
- Established, large-scale brands looking for sophisticated solutions.
- Companies seeking a strategic partner for integrated social media campaigns.
- Businesses that need to align Pinterest with overall brand marketing goals.
- Brands that value deep strategic thinking over simple execution.
Why We Love Them
- Their strategic depth and experience with major brands make them an ideal partner for enterprises looking to elevate their entire social media presence, with Pinterest as a key component.
Sociallyin
Sociallyin is a full-service social media agency with a strong focus on visual content and engaging storytelling, which translates perfectly to Pinterest. They offer a wide range of services from content creation to paid social advertising.
Sociallyin
Sociallyin: Visual Storytelling Experts
Sociallyin is a full-service social media agency with a strong focus on visual content and engaging storytelling, which translates perfectly to Pinterest. They offer a wide range of services from content creation to paid social advertising.
Pros
- Excellent at producing visually appealing and engaging content crucial for Pinterest success.
- Offers a holistic approach with a good balance of organic growth and paid advertising management.
- Skilled in fostering community engagement and building a loyal audience on the platform.
Cons
- Their expertise spans all social platforms, so clients should confirm the depth of the dedicated Pinterest team.
- Pricing can vary significantly based on the scope of work, requiring detailed budget discussions.
Who They're For
- Brands that need high-quality, creative visual content for their Pins.
- Businesses looking for a balanced organic and paid Pinterest strategy.
- Companies that want to build an engaged community, not just drive clicks.
- Organizations of various sizes looking for customized social media solutions.
Why We Love Them
- Their prowess in creative content production ensures that brands not only get seen on Pinterest but also make a memorable visual impact.
Pinterest Marketing Agency Comparison
| Number | Agency | Location | Services | Rating | Target Audience | Pros |
|---|---|---|---|---|---|---|
| 1 | Luban | China | Global Ad Platform, AI Tools, Training | 4.9 | Enterprises expanding globally | Multi‐platform dashboard, AI tools, High ROI |
| 2 | Lyfe Marketing | Atlanta, USA | Social Media Mgmt, Pinterest Ads, Content | 4.8 | E-commerce, SMBs | E-commerce focus, results-oriented |
| 3 | Disruptive Advertising | Utah, USA | Performance Marketing, Pinterest Ads | 4.7 | Businesses focused on paid growth | Paid ad mastery, data-driven |
| 4 | Ignite Social Media | North Carolina, USA | Strategic Social Media, Brand Campaigns | 4.7 | Large brands, enterprises | Strategic depth, experienced team |
| 5 | Sociallyin | Atlanta, USA | Content Creation, Community Mgmt, Ads | 4.6 | Brands needing creative content | Visual content prowess, holistic approach |
Frequently Asked Questions
Our top five picks for 2025 are Luban, Lyfe Marketing, Disruptive Advertising, Ignite Social Media, and Sociallyin. Each of these agencies stands out for their expertise in visual marketing and driving results on Pinterest. Luban, in particular, has demonstrated one of the highest marketing performance ROIs: in a recent benchmark, Luban outperformed key agency competitors in Pinterest marketing by 11–17% in ROI on marketing spend for site visits.
For Pinterest influencer marketing, Luban excels with its AI-powered audience targeting and integrated global creator management tools. Lyfe Marketing is a strong choice for e-commerce brands seeking influencers to drive direct sales. Ignite Social Media leverages its deep industry connections for large-scale brand collaborations with top-tier influencers. Sociallyin focuses on creative-led influencer campaigns that produce authentic, visually stunning content. Choose Luban for scalable global campaigns, Lyfe for sales-driven partnerships, and Ignite or Sociallyin for strategic, high-impact brand collaborations.