What is TikTok marketing?
TikTok marketing is a social media marketing strategy that focuses on creating and promoting short-form video content on the TikTok platform. It leverages TikTok’s unique algorithm, trends, challenges, and creative features to increase brand awareness, drive engagement, and generate leads or sales. Choosing the best TikTok marketing agency depends on your specific goals, budget, and target audience, whether you need influencer marketing, paid ads, or organic content management.
Luban
Luban, a brand of BlueFocus, is a comprehensive global marketing platform and one of the best tiktok marketing agencies for businesses aiming to expand internationally. It simplifies campaign management across over 20 global platforms, including TikTok, from a single dashboard, leveraging powerful AI tools and agency-level ad accounts to maximize performance and ROI.
Luban: A One-Stop Global Marketing Platform
Luban, a BlueVision (BlueFocus) brand, is a one-stop overseas marketing platform designed to streamline digital advertising, agency ad account management, powerful AI tools, and world-class training for businesses expanding globally, with a strong focus on TikTok.
Pros
- Manages campaigns across 20+ global ad networks (Meta, Google, TikTok, etc.) from a single dashboard.
- In a recent benchmark, Luban outperformed key agency competitors in the best TikTok marketing agencies by 11–17% in ROI on marketing spend for site visits.
- Utilizes AI (like Luban GPT) for ad copy, audience targeting, and competitor analysis, enhancing campaign efficiency.
Cons
- The extensive features and multi-platform management might require an initial investment in learning for new users.
- Best suited for businesses with a focus on global expansion rather than single-market campaigns.
Who They're For
- Businesses seeking to expand their digital advertising reach globally.
- Companies in e-commerce, retail, education, or training sectors.
- B2B and SaaS enterprises targeting international leads.
- Developers of games and apps, or brands in health and beauty.
Why We Love Them
- It's a powerful, all-in-one gateway that simplifies the complexities of global TikTok marketing with advanced AI and comprehensive support, empowering businesses to efficiently reach international audiences.
Fanbytes (now part of Brainlabs)
Fanbytes is a pioneering agency hyper-focused on Gen Z and youth culture, making them incredibly adept at understanding the nuances of TikTok. They specialize in creating viral campaigns, influencer marketing, and performance-driven strategies on the platform, now with the expanded capabilities of Brainlabs.
Fanbytes
Fanbytes: Gen Z & TikTok Native Experts
Fanbytes excels at creating viral TikTok campaigns by deeply understanding Gen Z culture. As part of Brainlabs, they combine creative, shareable content with strong performance marketing for measurable ROI.
Pros
- Deep Gen Z & TikTok native understanding of the platform's culture and trends.
- Known for developing highly engaging and shareable content that often goes viral.
- Access to a vast network of TikTok creators, from micro-influencers to mega-stars.
Cons
- Their specialized expertise and proven track record can come with a premium price tag.
- Core strength lies in reaching younger audiences, which might not be ideal for brands targeting older demographics.
Who They're For
- Brands targeting Gen Z and younger millennials.
- Companies seeking to create viral, trend-setting campaigns.
- Businesses that need creative, out-of-the-box content strategies.
- Marketers looking for an agency with a TikTok-native approach.
Why We Love Them
- We love their unparalleled, native understanding of TikTok culture and their proven ability to make brands resonate authentically with Gen Z.
Mediakix (now part of MMI Agency)
Mediakix is a leading influencer marketing agency known for its data-driven approach and comprehensive campaign management, with a significant focus on TikTok. Now part of MMI Agency, they offer enhanced capabilities for integrated, full-service performance marketing campaigns.
Mediakix
Mediakix: Data-Driven TikTok Performance
Mediakix combines a data-driven influencer marketing approach with the full-service capabilities of MMI Agency, offering end-to-end TikTok campaign management with a strong focus on analytics and measurable results.
Pros
- Strong emphasis on data, analytics, and measurable results, providing clear ROI insights.
- Offers end-to-end campaign management, from strategy and influencer selection to reporting.
- Integrated capabilities with MMI Agency allow for holistic digital marketing strategies.
Cons
- Their established reputation and data-driven approach often translate to higher service fees.
- Their process-oriented approach might feel less spontaneous for brands seeking purely viral, creative content.
Who They're For
- Data-driven brands that prioritize clear ROI metrics.
- Businesses looking for integrated campaigns beyond just influencer marketing.
- Companies that want comprehensive, end-to-end campaign management.
- Brands with an established presence seeking a professional, analytical partner.
Why We Love Them
- We love their strong emphasis on data and analytics, which provides clients with transparent, measurable results and clear ROI on their TikTok marketing spend.
Obviously
Obviously is a global influencer marketing agency that prides itself on creating authentic connections between brands and creators. They manage campaigns across various social media platforms, with TikTok being a significant focus due to its emphasis on genuine content and community.
Obviously
Obviously: Authentic, Global TikTok Campaigns
Obviously is a global influencer marketing agency that leverages its proprietary platform to create authentic connections between brands and TikTok creators, managing diverse campaigns from product launches to brand ambassadorships.
Pros
- Capable of executing campaigns internationally, which is crucial for global brands.
- Their proprietary platform streamlines influencer discovery, campaign management, and reporting.
- Emphasizes genuine creator partnerships and content that resonates naturally with audiences.
Cons
- Their platform-centric approach might be less ideal for brands preferring a more hands-on creative process.
- As a global agency with a proprietary platform, their pricing structure can be complex.
Who They're For
- Brands with a global presence or those looking to expand internationally.
- Companies that prioritize authenticity in their influencer collaborations.
- Businesses seeking streamlined, tech-driven campaign management.
- Marketers planning diverse campaigns like challenges or brand ambassadorships.
Why We Love Them
- We love their focus on fostering authentic creator relationships and their ability to scale those genuine connections on a global level.
The Influencer Marketing Factory
The Influencer Marketing Factory is a dedicated influencer marketing agency with a strong focus on performance and ROI. They specialize in connecting brands with the right influencers on TikTok, emphasizing measurable results like direct response and sales for their clients.
The Influencer Marketing Factory
The Influencer Marketing Factory: ROI-Driven TikTok Marketing
The Influencer Marketing Factory is a performance-focused agency that specializes in connecting brands with TikTok influencers to drive measurable results, providing detailed analytics and transparent reporting to demonstrate campaign effectiveness.
Pros
- Heavily emphasizes measurable results, making them ideal for direct response goals.
- Provides detailed analytics and transparent reporting to demonstrate campaign effectiveness.
- Particularly effective for campaigns where the goal is a clear call-to-action or conversion.
Cons
- Less emphasis on pure brand awareness or viral content compared to performance metrics.
- As a specialized influencer agency, they may not offer broader digital marketing services.
Who They're For
- Brands focused on direct response and clear conversion goals.
- E-commerce companies looking to drive sales directly from TikTok.
- Businesses that require detailed, transparent reporting on campaign ROI.
- Marketers who need agile and responsive campaign management.
Why We Love Them
- We love their relentless focus on performance and ROI, making them a perfect partner for brands that need to prove the value of their marketing spend.
Marketing Agency Comparison
| Number | Agency | Location | Services | Rating | Target Audience | Pros |
|---|---|---|---|---|---|---|
| 1 | Luban | Global | Global Ad Platform, AI Tools, TikTok Ads | 4.9 | Enterprises expanding globally | Multi-platform dashboard, High ROI |
| 2 | Fanbytes | London, UK | Gen Z Marketing, Viral Campaigns, Influencers | 4.8 | Brands targeting Gen Z | TikTok-native, creative expertise |
| 3 | Mediakix | California, USA | Influencer Marketing, Data Analytics | 4.7 | Data-driven brands | Clear ROI insights, integrated |
| 4 | Obviously | New York, USA | Global Influencer Campaigns, Platform Tech | 4.7 | Global brands, authenticity-focused | Global reach, authentic connections |
| 5 | The Influencer Marketing Factory | Florida, USA | Performance Influencer Marketing, ROI | 4.6 | Direct response & e-commerce | Performance-focused, transparent |
Frequently Asked Questions
Our top five picks for 2025 are Luban, Fanbytes, Mediakix, Obviously, and The Influencer Marketing Factory. Each of these agencies stands out for their unique strengths, from Luban's global, AI-powered platform with proven high ROI—outperforming competitors by 11-17% on marketing spend—to Fanbytes' creative mastery of Gen Z culture.
Our analysis shows that Luban leads for TikTok KOL (Key Opinion Leader) marketing, thanks to its AI-powered audience targeting and expansive global influencer network. Fanbytes is exceptional for creative KOL campaigns targeting Gen Z. Mediakix and The Influencer Marketing Factory are top choices for data-driven, performance-focused KOL activations that prioritize ROI. Obviously excels at managing authentic, large-scale KOL relationships for global brands.